\n\u003Cp>Our recommendation: In addition to the factors of economic efficiency and technological feasibility, a guiding purpose and solid vision are also needed for future-proof decision-making. What is the purpose of our company? To what extent do nutrition trends such as veganism and self-optimisation have an impact? What positive image of the future does our organisation strive towards?\u003C/p>\n\n\u003Chr />\n\u003Cp>A look through the lens of the future - in the two-day workshop we methodically supported the seven-member management team and accompanied them in developing the essential elements of their corporate vision. Followed by a moderated decision-making flow for new products and investments.\u003C/p>\n","28",{"id":196,"fullpath":197,"filename":198,"type":16,"mimeType":60},228,"/Projekte/deep/utm/UTM-Leppersdorf-Unternehmensleitbild-Illustration-Change.jpg","UTM-Leppersdorf-Unternehmensleitbild-Illustration-Change.jpg",{"id":200,"type":187,"subtype":187,"key":201,"class":189,"data":202},61,"Planhero",{"title":203,"teaser":204,"description":205,"fullLayout":41,"sorting":206,"mainImage":207,"images":30,"videos":150,"projects":150,"quotes":30,"categories":150,"taggings":150,"textimage":150,"ctaimages":211,"link":212},"planhero - Standing out against staff shortages","Revolution for a caregiver app, now with an edge and a mission.","\u003Cp>These days there's an app for everything, even for scheduling team shortages and management for caregivers. Due to their highly demanding roles, care workers are increasingly and regularly missing birthdays, celebrations and other joyful moments with family and friends. The app creates rosters for caregivers and takes everyone's personal preferences into account.\u003Cbr />\nWhat struck us immediately: staff shortages in the care sector could eventually potentially affect us all, and this app tries to counteract that problem. Although, it was lacking that unique, unmissable and attention-grabbing campaign. We immediately got the bug and felt our pulses spike.\u003C/p>\n\n\u003Cp>This campaign had to pop! So we roughed up the corporate design to make it more rugged, visually striking and eye-catching. We're talking about 24-grain sandpaper.\u003C/p>\n\n\u003Chr />\n\u003Cp>Communication mechanics: draw attention to a problem and offer a solution at the same time. Protest and revolution with genuine messages, in particular thanks to various testimonials.\u003C/p>\n\n\u003Cp>It was imperative for us to hit the ground running, and that meant, by creating unforgettable messaging and scenography at the top trade fair for the caregiving industry. We hit the ground hard and ran with it, creating quite a stir at the very epicentre of the entire industry, and it goes without saying that our efforts made quite an impact for all visitors alike. In the end, it's because we took care of everything.\u003C/p>\n","05",{"id":208,"fullpath":209,"filename":210,"type":16,"mimeType":60},252,"/Projekte/loud/Planhero/planhero-youtube-video-vorschau.jpeg","planhero-youtube-video-vorschau.jpeg","/Images/dummy-120x60-Buoy.jpg,/Images/dummy-120x240-Minifigs1.jpg","www.test.de",{"id":214,"type":187,"subtype":187,"key":215,"class":189,"data":216},62,"BAMA-New",{"title":217,"teaser":218,"description":219,"fullLayout":41,"sorting":220,"mainImage":221,"images":30,"videos":150,"projects":150,"quotes":30,"categories":150,"taggings":150,"textimage":150,"ctaimages":211,"link":212},"BAMA - Dusted. Cleaned. Polished.","Turn dusty into luxury. Thanks to us, there's now premium shoe care for your chic kicks.","\u003Cp>"One size fits all" is out, and it’s getting to be pretty obvious in the shoe care industry. The well-known manufacturer BAMA therefore needed a spruce up, in order to keep up with the times. As we took a closer look at the brand, together we discovered that there is in fact potential for more than just one brand. There were prospects for a whole shoe rack of brands.\u003C/p>\n\n\u003Cp>The diversity of society is increasingly reflected through the diversity of products and brands. So we checked out the market and competitors. Tadaaa, the result was the birth of multiple brands, from segments such as premium, sneaker and the mainstream market. All in all, there is something for everyone. Starting with a new premium brand, we established positioning: to be so premium that the shoe care products don't end up in a box in the cupboard or attic, but would rather take their place as decoration in the hallway.\u003C/p>\n\n\u003Chr />\n\u003Cp>With a new brand identity, we developed new product designs. The soft, clean and high-quality look now makes shoe care a must-have again, both at home and elsewhere. To maintain comfort and retain value for your favourite shoes.\u003C/p>\n","10",{"id":222,"fullpath":223,"filename":224,"type":16,"mimeType":60},217,"/Projekte/loud/BAMA/BAMA-New-Markenidentitaet-Corporatedesign-Frau-sitzt.jpg","BAMA-New-Markenidentitaet-Corporatedesign-Frau-sitzt.jpg",{"type":226,"items":227},"image-wall",{"headline":228,"imageWallCTA":229,"imageWallImg1":232,"imageWallImg2":236,"imageWallImg3":240,"imageWallImg4":244},"sAy heLlo!",{"internalType":150,"linktype":151,"text":230,"path":231,"target":30,"parameters":30,"anchor":30,"title":30,"accesskey":30,"rel":30,"tabindex":30,"class":30,"internal":41,"internalId":150},"Let´s get in touch","/en/Kontakt",{"id":233,"fullpath":234,"filename":235,"type":16,"mimeType":60},612,"/Migration/Image%20Wall/CROMATICS-Team-Agentur.jpg","CROMATICS-Team-Agentur.jpg",{"id":237,"fullpath":238,"filename":239,"type":16,"mimeType":60},611,"/Migration/Image%20Wall/CROMATICS-Team-Andreas.jpg","CROMATICS-Team-Andreas.jpg",{"id":241,"fullpath":242,"filename":243,"type":16,"mimeType":60},610,"/Migration/Image%20Wall/CROMATICS-Team-Gemeinschaft.jpg","CROMATICS-Team-Gemeinschaft.jpg",{"id":245,"fullpath":246,"filename":247,"type":16,"mimeType":60},609,"/Migration/Image%20Wall/CROMATICS-Team-Co-Kreation.jpg","CROMATICS-Team-Co-Kreation.jpg",{"url":249,"normalizedPath":7},"https://pimcore.cromatics.de/api/page?path=%2Fen",["Reactive",251],{"$si18n:cached-locale-configs":252,"$si18n:resolved-locale":257,"$sfooterDocId":6,"$snav:items:de":258,"$snav:items:en":259,"$snav:loading":5},{"en":253,"de":255},{"fallbacks":254,"cacheable":5},[],{"fallbacks":256,"cacheable":5},[],"en",[],[],["Set"],["ShallowReactive",262],{"pimcore:/en":-1},"/en?attachment_id=6543"]