deEp and loUd: alwAys bEyond.
What drives our customers.
#deep-impact Trends and potentials. What makes the brand successful today and tomorrow?
#deep-impact Resilience and agility. How might we successfully transform and future-proof a brand?
#loud-impact fans and followers. How does the brand become the talk of town or a viral hit?
#loud-impact Relevance and authenticity. What does the right brand identity look like?
Moving forward with methodology and trends
Gender Shifts, Neo-Ecology, Post-Individualization, Spiral Dynamics, Generation Y-Z-Alpha, Design Thinking, Innovator's Dilemma, Generative Design or Experiential Marketing ... For us, these are more than familiar terms or just buzzwords. They are ever present in our daily discussions and projects. A hype might just be a hype, but for us, trends are the seismographs of change. We pride ourselves on our curiosity and critical focus upon trends be it ‘societal, cultural, economical, political, scientific, or tech’.
Target group analysis
Sociological survey
Analysis of external and self-perception
Trend analysis
Innovation workshop
Design thinking
Design futuring
Quick checks of brand and marketing
Co-creation sprint
Co-creation-coaching
Stylescapes