Milka was looking for an offline activation with digital extension, plus OOH connection. Almost sounds like too good to be true. However it does not sound unfeasible for us. The new Milka Waves chocolate, with its little crispy balls, gave us the idea of an activation that brought back childhood feelings.
At the Mall of Berlin, we installed a branded slide that ran over two floors and ended in a ball pool, reminiscent of the crispy balls found in the chocolate. Including an automated snapshot finish. These photos could then be directly printed and taken home, or shared digitally on social media.

We also brought fun back to Berlin's digital OOH scene. Long story short: The slide’s entrance line on the 2nd floor grew longer and longer, as the joyful shrieks of the children and young adults grew louder and louder. Fun, games, excitement; this time from Milka Waves. Oh, by the way, the slide is still there.