Change is the only constant, it never stops.
LinkedIn wants to actively shape change with its platform, and shapes the narrative with its #ChangeMaker campaign surrounding topics such as gender equality, diversity, mental health, sustainability, inclusion and new paths for maternity careers.

In our second home, Berlin, we brought the urban art spirit into the campaign through special implementation of Out-of-Home marketing. This is our playground.

We staged the word 'CHANGE' in a big way in the Sony Center. The large letters placed unpainted, with each letter assigned to a specific #Changemaker theme. We then curated various artists, allocating the artists one giant letter each, to be designed and painted, live. The action created several eye-catchers and brought awareness to the campaign's key issues and messaging. This enabled us to creatively engage, and on a grander scale, nudge society towards a culture of change. Now it’s time to keep on going!