The Black Forest distillers and virtuosos from Monkey 47 are known for their "Experimentum Series”. Each release of the "Experimentum Series" is dedicated to a city, each one is very rare and contains exquisite gin distillates with special flavours.
When Monkey 47 dedicated a gin to Dresden, we were delighted to take part in the launch event.

We wanted to honour the unconventional creativity of the "Experimentum Series" with a particularly unusual location. Not only for the locals, but gin connoisseurs and collectors from all over Germany alike. We invited everyone to Dresden and there was no better spot than on a steamboat.

The clash and combination of sophisticated scenography, efficient use of space and a funky mix of Saxon-Swabian entertainment, all aboard a steamboat, made the launch of the "Experimentum Series" a real smashing event.

The impact was loud and palpable with 350 dancing guests and tons and tons of gin. A special thanks to Ginfluencer, who allowed digital sharing of the event proceeding, making all those who could not be present, rightfully envious.