Everyone knows Dresden football club DY-NA-MO. However, did you know that a lot of Dynamo's team originally started their careers over at SC Borea? This was one reason why SC Borea wanted to reposition itself and bring with it a breath of fresh air.

As a point of contact for children and adults in the colourful Dresden Neustadt district, the club hoped to be back on the map and once again showcase its values, with its colours and with its kit. Our commitments spanned from the dressing room directly onto the pitch.

What exactly unites a sports club? Fun in action, community and a logo that you like to wear often, not just on the weekends. We have potentially something completely new and fresh. Boreas, greek god of the north wind, the location on the Dresden Heath, with its wild boars and the existing colour orange. We have all the elements we needed for a striking new design.

In addition to the new and rugged brand appearance, the merchandise also made big waves in the district. With more and more sightings of Borea’s new design across the trendy district, there’s no doubt it’s already making a big impression outside the stadium.