Two Bavarian chemistry professors at TU Dresden started brewing beer with their students during their food chemistry studies. That which created flavour bombs needed a new name, a new design and product creation - in short: we needed to create a new brand. We were determined to be the godfathers of this figurative baptism.

Due to the unusual history of its origins, it naturally required a brand that would pop off the beer shelves. Together with the founders of Germany's first university brewery, we launched the birth of Lohrmanns Brew. We christened the beer in the name of the TUD’s founding father, Wilhelm Gotthelf Lohrmann.

It was therefore particularly important that existing heritage played a major role in the brand design. The spirit of the university and the chemistry department faculty was brought into a, sort of, trinity with the new brand. Aggressive colours, a standout design within the beer market, loud fonts and communication that makes one kneel in acceptance.

What then rose from the baptismal font was striking, uniquely unusual, and of high quality. Amen!