We put “Neue Kapitel” (neu chapters) right on the cover – both visually and in content. Through co-creative workshops, we continued writing the campaign story of these “New Chapters.” Corporate design, digital presence, and communications – all from a single work of penmanship. In parallel, we co-creatively developed the event narrative: Leipzig with an evening of discussion, Berlin with a congress at the Wilhelm Studios. The centerpiece: a main stage designed as an open book. Like a bestseller – only live and within reach.
Börsenverein – The Next Chapter Starts Now
200 years of the the German Publishers and Booksellers Association – that’s a bestseller anniversary. But how do you keep a story built on tradition exciting? How do you turn the page from two centuries of history to what comes next? The pitch was clear: this needed more than just an epilogue. It needed a brand-new prologue, a vision, a powerful event, and a campaign for the next chapter. We pitched. We won. Plot twist perfectly executed.
Our briefing real like a novel in itself: an anniversary campaign for 200 years of the Börsenverein. Development of the guiding narrative, complete communication for the entire anniversary year, plus two event highlights – a birthday celebration in Leipzig and the big industry congress in Berlin. We were ready to co-author the next big chapter.
The finale reads well: Leipzig with 200 guests, Berlin with 500 participants over two days. Our scenography for the three stages was a real showstopper. Sebastian Fitzek and Robert Habeck thought so too – both stood as speakers on “our stage.” The feedback spoke volumes. In short: “We rocked the 200!” A happy ending for 200 years of history – and the perfect cliffhanger for the next chapters. Mission accomplished.
This project earned us GOLD at the German Agency Awards in the B2B Event (Live) category. A huge thank you to all our co-creators and the team.
We put “Neue Kapitel” (neu chapters) right on the cover – both visually and in content. Through co-creative workshops, we continued writing the campaign story of these “New Chapters.” Corporate design, digital presence, and communications – all from a single work of penmanship. In parallel, we co-creatively developed the event narrative: Leipzig with an evening of discussion, Berlin with a congress at the Wilhelm Studios. The centerpiece: a main stage designed as an open book. Like a bestseller – only live and within reach.
The finale reads well: Leipzig with 200 guests, Berlin with 500 participants over two days. Our scenography for the three stages was a real showstopper. Sebastian Fitzek and Robert Habeck thought so too – both stood as speakers on “our stage.” The feedback spoke volumes. In short: “We rocked the 200!” A happy ending for 200 years of history – and the perfect cliffhanger for the next chapters. Mission accomplished.
This project earned us GOLD at the German Agency Awards in the B2B Event (Live) category. A huge thank you to all our co-creators and the team.
