LangUage saYs evErythIng.

Alex a.k.a. Jonny has made a name for himself as the smooth talker in the agency. He packs a punch when it comes to conceptualising new ideas and strategies, not to mention solid copywriting. How does he do it? According to him “with openness, composure, a critical mind and good music in his ears”. Just an easy-going guy, and when not developing new ideas, he's probably on stage shredding with his guitar. Chapeau!

Projects with Impact of Jonny

Radeberger - Real passions need real enablers
How we transformed authentic stories from hip-hop, poetry slams and outdoor culture into powerful brand activation.
SMS - Loud today. Strong tomorrow.
#TradeShow #EventMarketing How we made the state of Saxony the loudest voice for the future at Germany’s largest Child and Youth Welfare Congress.
Adobe – Dresden Broadcasts to 72 Countries
#eventproduction #livestream The CROMATICS office transforms into an international broadcast hub and streams Adobe Express live to the world.
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Radeberger Pilsner - Home to toast
Regionality meets urban swag: with Radeberger, we celebrated our homeland and invited the crowd to help shape it. This is "Like My Heimat" - beer cult x urban art.
Largest Campaign Visual in Saxony
With our own campaign for the state elections in Saxony, we made our voice heard. Or rather: we shouted it out loud to the world.
Transparent Factory Dresden - Social Media in the Fast Lane
With #HomeofID we tear through the Insta-algorithm with GMD, ID.3 and engagement for more conversion.
Lohrmanns Brew - Brand identity, corporate design, marketing campaign
Unusual brands call for unusual brand designs.
RB Leipzig - Jersey-launch overnight
Those who sow guerilla will reap press.
innocent - with PETition and campaign out of bounds
How we changed German law, modernized the deposit system, played the keyboard of a juicy 360-degree campaign and finally made the world a little bit better.

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Creativity and co-creation are 24/7 for Jonny. Whether in his own band 108 Fahrenheit or in other ensembles like Manina, Miss Rockester or Acoustic Jukebox: writing songs, making music in bands and playing gigs - his heart beats like a metronome. On top of that, he’s got a good eye for photography.

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LangUage saYs evErythIng.

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