Our target group-focused strategy relied on user-generated content and emotional language. During intense content creation days, we toured through Saxony and collected over 6.000 clips and images. From drone shots to spontaneous reels, we built a content pool that showcases the sites in all their splendor.
Schlösserland Sachsen – Centuries of history, just 3 seconds of attention
The Instagram presence of Schlösserland Sachsen was meant to become an inspiration feed. The goal: to make Saxony’s hidden beauties tangible for the adaptive, pragmatic target group. Challenge: a large area with over 50 sites – from visitor magnets like Schloss Pillnitz to hidden gems.
The impact was massive. 700% more follower growth than the previous year, 39% more impressions, and 445% more website clicks. Boom. Peak performance: our Cinderella reel for the exhibition at Schloss Moritzburg with 1.2 million organic views and tens of thousands of likes. Dusty old walls became viral hotspots – mission accomplished.
Our target group-focused strategy relied on user-generated content and emotional language. During intense content creation days, we toured through Saxony and collected over 6.000 clips and images. From drone shots to spontaneous reels, we built a content pool that showcases the sites in all their splendor.
The impact was massive. 700% more follower growth than the previous year, 39% more impressions, and 445% more website clicks. Boom. Peak performance: our Cinderella reel for the exhibition at Schloss Moritzburg with 1.2 million organic views and tens of thousands of likes. Dusty old walls became viral hotspots – mission accomplished.
