"Der Klassiker". For some, it’s a car. For others, it’s a song. For us, it’s FC Bayern versus Borussia Dortmund. The German Football League was looking for an experiential marketing partner who doesn’t just come up with big ideas, but actually brings them to life. We do. We can. Let’s go.

After the ideation phase and plenty of pitch ideas, the first implementation project came in. "Der Klassiker" was just around the corner, and the DFL gave us the green light. Our idea: a film showcasing visually powerful out-of-home activations and giving fans of both clubs around the world a voice. It quickly became clear: love for your club knows no borders. Pure emotion, no matter where in the world you are.

The storyboard was ready, co-creators around the globe were selected, and we got started. Clear briefings and close collaboration brought us to the finish line quickly. Co-creation around the world, literally. Alongside the interview scenes, we created special OOH activations in Rio, New York, and Moscow to deliver the necessary wow factor in the clip. In Rio, we took over the beach and made it a little greener. In New York, Colossal painted a mural directly onto a building wall. And in Moscow, we took things to the rooftop.

Together with Deutsche Welle TV’s globally distributed film teams, we produced the clip in a resource-conscious way. In the shortest possible time, we created an emotional campaign film for the global promotion of the match. It was distributed via DFL channels and through strong partners such as ESPN, PPTV, Sky Germany, and 443.

In the end, it was no longer about which team wins, but about the emotions football sparks around the world. For us, it was an away game of the kind we love: going out into the world and delivering.