Curiosity is the lens through which we view the world. We use it to identify hypes, trends, and also exciting projects within our collective environments. This is what gets us excited with a drive to get involved. Whether it's brand communication, nature conservation or cultural work – co-creation always has an impact.
Unser Team verwandelt städtische Räume in herausragende Markenbühnen – maßgeschneidert, auffällig und darauf ausgelegt, Menschen zu bewegen. Von maßgeschneiderten Gebäuden bis hin zu Pop-ups suchen wir schwer zugängliche Orte, entwickeln unerwartete Ideen und setzen diese präzise um. Immer einfallsreich, agil und mutig.
Public spaces, the subversive energy of graffiti culture and urban art have always played a central role in the collective mindset of CROMATICS. Not surprisingly, CROMATICS was originally a graffiti crew made up of friends, not a classic agency from the ground up. Over the years, it was an inevitable and logical graduation towards becoming the pioneers of large-scale, extraordinarily hand-painted murals for outdoor advertising in Germany. Since 2022, we have been making even more cities around the world more colourful with our spin off sister company CONCRETE CANDY.
THE SPACE is an urban experimental space on Kurfürstendamm in Berlin — a place where brands, culture, technology and community come together. This creates an open space in the heart of the city for ideas, encounters and new perspectives.
THE SPACE is designed and built as a modular space concept. The architecture, made from shipping containers, allows individual areas to be used separately or as a cohesive overall experience. When fully utilised, the venue can accommodate up to 500 pax.
Frederick Lau once said: “No one has seen my best films, because they were not accessible to everyone!". The problem: European indie and arthouse films have no real platform. That's exactly what he wanted to change with his business partner Nicolás Solar Lozier. Since we're also kind of cinephiles in the figurative sense, we jumped right in: BEHIND THE TREE is a streaming service for lovers of cinematic art. It provides fair payment for creators, with films that are as honest and passionate as the filmmakers themselves.
In 2007, we brought the first Live Art Battles from London to Germany. These SECRET WARS were loved by the community. The highlight was in 2009: a Battle Tour with 18 cities in 18 days, followed by a book and a feature film release. In 2010, we took this concept one step further: PAINT CLUB. Here, in addition to a new colourful level of co-creative sketch battles, we introduced various children and youth programs, along with jail wars in correctional facilities. Not to mention, living room battles in shared apartments.
Sagen wir mal so, wenn CROMATICS James Bond wäre, dann wären unsere Kollegen von reddo INTERACTIVE definitiv unser Mr. Q für interaktive Tools. reddo hat immer das passende Gadget für Experiential Marketing. Das macht sie nicht nur zum Tony Starks in unserem Superhelden-Universum, sondern auch zum Scottie Pippen für unser Jordan Game. Okay, manchmal spielen wir auch einfach nur Kicker. Aber in jedem Falle sind sie unser Lieblingspartner, wenn es darum geht, interaktive Markenerlebnisse mit WOW-Faktor zu erschaffen. Und da wir das ziemlich oft machen, teilen wir uns mit reddo INTERACTIVE auch die heiligen Hallen unseres Headquarter Office. #besterNachbar
