Curiosity is the lens through which we see the world. With it we spot hypes, trends, and exciting projects in our immediate environment. And it often happens that we find something compelling and want to join in—whether brand communication, nature conservation, or cultural work, co-creation always has impact.
Our team turns urban spaces into outstanding brand stages—tailored, eye-catching, and built to move people. From custom builds to pop-ups, we seek hard-to-reach locations, develop unexpected ideas, and execute them precisely. Always inventive, agile, and bold.
Public space, the subversive energy of graffiti culture, and urban art have been central to CROMATICS' collective mindset from the start. No surprise, then, that CROMATICS began as a graffiti crew of friends—not a classic agency drawn on a whiteboard. Over the years it was only logical that we became pioneers in Germany of large-scale hand-painted murals as an extraordinary form of out-of-home advertising. Since 2022, with our spin-off CONCRETE CANDY, we have been making cities around the world more colourful.
THE SPACE is an urban experimental space on Kurfürstendamm in Berlin—a place where brands, culture, technology, and community meet. In the middle of the city it becomes an open place for ideas, encounters, and new perspectives.
THE SPACE is conceived and built as a modular space concept. Architecture made from shipping containers makes it possible to use individual areas separately or as one connected experience. At full capacity the venue holds up to 500 people.
Frederick Lau says: "My best films nobody has seen, because they were not accessible to everyone." The problem: European indie and arthouse film has no real platform. That is what he wanted to change with his business partner Nicolás Solar Lozier—and because we are film lovers in spirit, we jumped in straight away. BEHIND THE TREE is the streaming service for lovers of cinema. Fair pay for filmmakers. Honest and full of passion, like the films shown here.
Subculture is fertile soil for creativity. Urban art is part of who we are.
That is why we brought the first live art battles from London to Germany as early as 2007. SECRET WARS were loved by the community. The peak was 2009: a battle tour of 18 cities in 18 days. What followed was a book and a cinema film. In 2010 we developed the concept further: PAINT CLUB. Alongside a new, colourful level of co-creative sketch battles, there are programmes for children and young people, jail wars in prisons, and living-room battles in shared flats.
Let's put it this way: if CROMATICS were James Bond, our colleagues at reddo INTERACTIVE would definitely be our Q for interactive tools. reddo always has the right gadget for experiential marketing. That makes them not only the Tony Stark of our superhero universe, but also the Scottie Pippen to our Jordan game. Okay, sometimes we just play table football. But in any case they are our favourite partner when it comes to creating interactive brand experiences with wow factor. And because we do that quite often, we share the sacred halls of our headquarters with reddo INTERACTIVE. #bestneighbour
