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Swabian flavour meets Dresden flair",{},{"en":602,"de":603},"\u002Fen\u002Fproject\u002Floud\u002Fmonkey-47---swabian-flavour-meets-dresden-flair","\u002Fprojekt\u002Floud\u002Fmonkey-47-schwaebischer-flavour-meets-dresdner-flair",[605],{"key":75,"title":75},[607,608,609,611,613,614,615,616,617,618,619,621],{"key":416,"title":416,"filterGroup":75},{"key":346,"title":346,"filterGroup":75},{"key":610,"title":610,"filterGroup":75},"launch-event",{"key":612,"title":612,"filterGroup":75},"event-planung",{"key":88,"title":88,"filterGroup":75},{"key":141,"title":141,"filterGroup":75},{"key":143,"title":143,"filterGroup":75},{"key":145,"title":145,"filterGroup":75},{"key":86,"title":86,"filterGroup":75},{"key":490,"title":490,"filterGroup":75},{"key":620,"title":620,"filterGroup":75},"influencermarketing",{"key":622,"title":623,"filterGroup":75},"digitale-kapagnenverlängerung","digitale-kampagnenverlängerung",{"ProjectDate":625,"Index":626,"ID":627,"Published":5,"Title":628,"Teaser":629,"FullLayout":60,"ImageFullpath":630,"ImageMetadata":631,"ListingImageFullpath":23,"ListingImageMetadata":632,"ImageFullpathMobileStartseite":633,"ImageThumbnailMobileStartseite":633,"ImageFullpathMobileProjectTeaser":634,"ImageThumbnailMobileProjectTeaser":634,"ImageFullpathMobileInTheProject":635,"TitlesByLocale":636,"PrettyUrlsByLocale":638,"PublicUrlsByLocale":639,"Categories":642,"Taggings":645,"Description":651,"ImageOriginalFullpath":652,"Images":653,"Related Projects":654,"Quotes":23,"Textimage":656,"Link":3,"Video":683,"Ctaimages":684,"StructuredData":685,"ImageUrl":630,"ImageThumbnail":630,"ImageUrlMobileProjectTeaser":634,"ImageUrlMobileInTheProject":635,"ImageThumbnailMobileInTheProject":635,"ImageFullpathDesktopProjectTeaser":717,"ImageUrlDesktopProjectTeaser":717,"ImageThumbnailDesktopProjectTeaser":717,"ImageFullpathDesktopProject":718,"ImageUrlDesktopProject":718,"ImageThumbnailDesktopProject":718,"CtaimagesMobileStartseite":719,"CtaimagesMobileProjectTeaser":720,"CtaimagesMobileInTheProject":721,"CtaimagesDesktopProjectTeaser":722,"CtaimagesDesktopProject":723,"ImagesMobileStartseite":724,"ImagesMobileProjectTeaser":725,"ImagesMobileInTheProject":726,"ImagesDesktopProjectTeaser":727,"ImagesDesktopProject":728},"2023-07-11 07:02:00",12,"298","Warum \"Geht wählen\" nicht mehr reicht","Landtagswahlwerbung verspricht viel. Doch was wird wirklich im Landtag entschieden? Es wurde höchste Zeit, Wählende zu aktivieren und aufzuklären.\n\n\n\n\n\n\n","\u002Fassets\u002F_default_upload_bucket\u002F372\u002Fimage-thumb__372__webp\u002Fget-image-thumbnail.b4c86be6.jpeg",[],[],"\u002Fassets\u002F_default_upload_bucket\u002F372\u002Fimage-thumb__372__mobile-startseite\u002Fget-image-thumbnail.b2a0d2e5.jpeg","\u002Fassets\u002F_default_upload_bucket\u002F372\u002Fimage-thumb__372__mobile-project-teaser\u002Fget-image-thumbnail.2b538e63.jpeg","\u002Fassets\u002F_default_upload_bucket\u002F372\u002Fimage-thumb__372__mobile-in-the-project\u002Fget-image-thumbnail.9f3347f6.jpeg",{"en":637,"de":628},"Why “Go Vote” Is No Longer Enough",{},{"en":640,"de":641},"\u002Fen\u002Fproject\u002Floud\u002Fwhy-go-vote-is-no-longer-enough","\u002Fprojekt\u002Floud\u002Fwarum-geht-waehlen-nicht-mehr-reicht",[643,644],{"key":75,"title":75},{"key":430,"title":430},[646,647,648,649,650],{"key":429,"title":429,"filterGroup":430},{"key":82,"title":82,"filterGroup":75},{"key":84,"title":84,"filterGroup":75},{"key":490,"title":490,"filterGroup":75},{"key":80,"title":80,"filterGroup":75},"\u003Cp>Zur Landtagswahl 2023 hatte die Hessische Landeszentrale für politische Bildung (HLZ) einen klaren Auftrag für uns: Wir sollten eine Kampagne entwickeln, die aufklärt und zur Wahl mobilisiert. Wir sollten zeigen, worum es in der Politik auf Landesebene wirklich geht. Der Fokus? Menschen, die nicht oder zum ersten Mal wählen.\u003C\u002Fp>\u003Cp>\u003C\u002Fp>\u003Cp> Nicht- und Erstwählende – wer sind diese Menschen? Mit Studien und Interviews holten wir uns selbst ins Thema rein: Die Jugendstudien von Shell, SINUS und der Vodafone Stiftung lieferten erste Fakten und Erkenntnisse. Vertieft wurde unsere Analyse durch Interviews mit Fachexpert:innen von Universitäten und der HLZ selbst. Unsere Erkenntnis: Einfältige Wahlversprechen, die nicht eingehalten werden, untergraben Vertrauen. Bloße Wahlaufrufe aktivieren die allerwenigsten. Wir brauchen eine andere Aussage und Kommunikationsmechanik. Die Herausforderung? Politikverdrossenheit ernst nehmen und konstruktiv begegnen. Wir wollten für etwas, nicht gegen etwas stehen. Ein Wahlaufruf, der kein Wahlaufruf ist, sondern Werbung für Demokratie und Dialog.\u003C\u002Fp>\u003Cp>\u003C\u002Fp>\u003Cp> Unsere Kampagne brachte es auf den Punkt: “Sprecht darüber!“ Wir machten Wahrnehmung der Hessinnen und Hessen zur Landespolitik zum Thema. Mit einer repräsentativen Umfrage über Civey haben wir dazu aufgedeckt, was die Menschen in Hessen über Politik denken und wie sie sich zu verschiedenen Themen positionieren. Die Statements basierend auf der Umfrage wurden zum zentralen Inhalt der Kampagne und initiierten die Auseinandersetzung mit der Landtagswahl. Daraufhin stellten wir die Frage an alle Hessinnen und Hessen “Und jetzt? Sprecht darüber!” Die Hessische Landeszentrale für politische Bildung wurde zur Dialogplattform. So ging es raus auf Hessens Straßen – mit einer Vielzahl an Out-of-home-Maßnahmen.\u003C\u002Fp>\u003Cp>\u003C\u002Fp>\u003Cp> Die Kampagne ging auch digital von Kassel bis in den Odenwald: Online- und Social-Ads sorgten für die Präsenz. Und TikTok war der Kanal um Erstwähler:innen zu teasen. Hier starteten wir eine Influencer-Kooperation mit Shayan Garcia. Der machte seine typischen Straßenumfragen in Fußgängerzonen und stellte unter anderem diese Frage: „Was würdest du verändern, wenn man dich wählen würde?“ Die Antworten? Witzig, unterhaltsam und perfekt für die Reichweite unsere Kampagne. So haben wir die Gen Z auf die Wahl eingestimmt und zudem herausgefunden, dass die Dönerpreise ein echtes Thema sind. Und jetzt?\u003C\u002Fp>\u003Cul>\u003Cli>Let’s talk numbers:\u003C\u002Fli>\u003Cli>144 OOH-Plakate mit 7 Mio. Kontaktpunkten\u003C\u002Fli>\u003Cli>82,2k City Cards an 276 Locations\u003C\u002Fli>\u003Cli>225k Bäckertüten in 75 Bäckereien\u003C\u002Fli>\u003Cli>25k erreichte Personen auf Instagram\u003C\u002Fli>\u003Cli>724k Aufrufe auf TikTok\u003C\u002Fli>\u003C\u002Ful>\u003Cp>Der Effekt? Schwer messbar. Aber eines ist sicher: Wir haben viele Hessinnen und Hessen dazu gebracht, stärker über Landespolitik nachzudenken und darüber zu reden.\u003C\u002Fp>\u003Cp> \u003C\u002Fp>","\u002Fassets\u002F_default_upload_bucket\u002Fget-image-thumbnail.jpeg",[],[655],63,[657,674],{"title":23,"text":23,"alignment":658,"fuuscreen":23,"video":3,"images":659},"left",[660,667],{"desktop-project":661,"desktop-project-teaser":662,"mobile-in-the-project":663,"mobile-project-teaser":664,"unscaled":665,"metadata":666},"\u002Fassets\u002FProjekte\u002Floud\u002FHLZ\u002F367\u002Fimage-thumb__367__desktop-project\u002FHLZ-SoMe-IG-cromatics.2d9e0b0b.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FHLZ\u002F367\u002Fimage-thumb__367__desktop-project-teaser\u002FHLZ-SoMe-IG-cromatics.8ed6be12.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FHLZ\u002F367\u002Fimage-thumb__367__mobile-in-the-project\u002FHLZ-SoMe-IG-cromatics.580a6097.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FHLZ\u002F367\u002Fimage-thumb__367__mobile-project-teaser\u002FHLZ-SoMe-IG-cromatics.9db4db6e.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FHLZ\u002FHLZ-SoMe-IG-cromatics.jpg",[],{"desktop-project":668,"desktop-project-teaser":669,"mobile-in-the-project":670,"mobile-project-teaser":671,"unscaled":672,"metadata":673},"\u002Fassets\u002FProjekte\u002Floud\u002FHLZ\u002F366\u002Fimage-thumb__366__desktop-project\u002FHLZ-roll-up-cromatics.50b28290.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FHLZ\u002F366\u002Fimage-thumb__366__desktop-project-teaser\u002FHLZ-roll-up-cromatics.1bbd46cd.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FHLZ\u002F366\u002Fimage-thumb__366__mobile-in-the-project\u002FHLZ-roll-up-cromatics.b1664c1e.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FHLZ\u002F366\u002Fimage-thumb__366__mobile-project-teaser\u002FHLZ-roll-up-cromatics.c5dbbd52.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FHLZ\u002FHLZ-roll-up-cromatics.jpg",[],{"title":23,"text":23,"alignment":23,"fuuscreen":23,"video":3,"images":675},[676],{"desktop-project":677,"desktop-project-teaser":678,"mobile-in-the-project":679,"mobile-project-teaser":680,"unscaled":681,"metadata":682},"\u002Fassets\u002FProjekte\u002Floud\u002FHLZ\u002F365\u002Fimage-thumb__365__desktop-project\u002FHLZ-landingpage-cromatics.319c3f2a.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FHLZ\u002F365\u002Fimage-thumb__365__desktop-project-teaser\u002FHLZ-landingpage-cromatics.5afa405b.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FHLZ\u002F365\u002Fimage-thumb__365__mobile-in-the-project\u002FHLZ-landingpage-cromatics.c408ab5f.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FHLZ\u002F365\u002Fimage-thumb__365__mobile-project-teaser\u002FHLZ-landingpage-cromatics.60905541.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FHLZ\u002FHLZ-landingpage-cromatics.jpg",[],[],[],[686],{"@context":687,"@type":688,"name":628,"description":689,"keywords":690,"image":652,"url":691,"inLanguage":692,"creator":693},"https:\u002F\u002Fschema.org","CreativeWork","Zur Landtagswahl 2023 hatte die Hessische Landeszentrale für politische Bildung (HLZ) einen klaren Auftrag für uns: Wir sollten eine Kampagne entwickeln, die aufklärt und zur Wahl mobilisiert. Wir sollten zeigen, worum es in der Politik auf Landesebene wirklich geht. Der Fokus? Menschen, die nicht oder zum ersten Mal wählen. Nicht- und Erstwählende – wer sind diese Menschen? Mit Studien und Interviews holten wir uns selbst ins Thema rein: Die Jugendstudien von Shell, SINUS und der Vodafone Stiftung lieferten erste Fakten und Erkenntnisse. Vertieft wurde unsere Analyse durch Interviews mit Fachexpert:innen von Universitäten und der HLZ selbst. Unsere Erkenntnis: Einfältige Wahlversprechen, die nicht eingehalten werden, untergraben Vertrauen. Bloße Wahlaufrufe aktivieren die allerwenigsten. Wir brauchen eine andere Aussage und Kommunikationsmechanik. Die Herausforderung? Politikverdrossenheit ernst nehmen und konstruktiv begegnen. Wir wollten für etwas, nicht gegen etwas stehen. Ein Wahlaufruf, der kein Wahlaufruf ist, sondern Werbung für Demokratie und Dialog. Unsere Kampagne brachte es auf den Punkt: “Sprecht darüber!“ Wir machten Wahrnehmung der Hessinnen und Hessen zur Landespolitik zum Thema. Mit einer repräsentativen Umfrage über Civey haben wir dazu aufgedeckt, was die Menschen in Hessen über Politik denken und wie sie sich zu verschiedenen Themen positionieren. Die Statements basierend auf der Umfrage wurden zum zentralen Inhalt der Kampagne und initiierten die Auseinandersetzung mit der Landtagswahl. Daraufhin stellten wir die Frage an alle Hessinnen und Hessen “Und jetzt? Sprecht darüber!” Die Hessische Landeszentrale für politische Bildung wurde zur Dialogplattform. So ging es raus auf Hessens Straßen – mit einer Vielzahl an Out-of-home-Maßnahmen. Die Kampagne ging auch digital von Kassel bis in den Odenwald: Online- und Social-Ads sorgten für die Präsenz. Und TikTok war der Kanal um Erstwähler:innen zu teasen. Hier starteten wir eine Influencer-Kooperation mit Shayan Garcia. Der machte seine typischen Straßenumfragen in Fußgängerzonen und stellte unter anderem diese Frage: „Was würdest du verändern, wenn man dich wählen würde?“ Die Antworten? Witzig, unterhaltsam und perfekt für die Reichweite unsere Kampagne. So haben wir die Gen Z auf die Wahl eingestimmt und zudem herausgefunden, dass die Dönerpreise ein echtes Thema sind. Und jetzt?Let’s talk numbers:144 OOH-Plakate mit 7 Mio. Kontaktpunkten82,2k City Cards an 276 Locations225k Bäckertüten in 75 Bäckereien25k erreichte Personen auf Instagram724k Aufrufe auf TikTokDer Effekt? Schwer messbar. Aber eines ist sicher: Wir haben viele Hessinnen und Hessen dazu gebracht, stärker über Landespolitik nachzudenken und darüber zu reden. ","zielgruppenanalyse, kampagne, marketingkampagne, social-media-marketing, out-of-home-marketing","https:\u002F\u002Fcromatics.de\u002Fprojekt\u002Floud\u002Fwarum-geht-waehlen-nicht-mehr-reicht","de",{"@context":687,"@type":694,"@id":695,"name":696,"url":697,"logo":698,"description":699,"email":700,"telephone":701,"sameAs":702,"address":706},"Organization","https:\u002F\u002Fcromatics.de\u002F#organization","CROMATICS","https:\u002F\u002Fcromatics.de","https:\u002F\u002Fcromatics.de\u002Fassets\u002FImages\u002Flogo-stern-positiv-cmyk.jpg","Kreativagentur und Beratung aus Dresden und Köln – für Markenkommunikation und Organisationsentwicklung.","info@cromatics.de","+49 351 799 050 00",[703,704,705],"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fcromatics","https:\u002F\u002Fwww.instagram.com\u002Fcromaticsgram\u002F","https:\u002F\u002Fwww.youtube.com\u002F@cromaticstube",[707,713],{"@type":708,"streetAddress":709,"postalCode":710,"addressLocality":711,"addressCountry":712},"PostalAddress","Werner-Hartmann-Straße 3","01099","Dresden","DE",{"@type":708,"streetAddress":714,"postalCode":715,"addressLocality":716,"addressCountry":712},"Engelbertstraße 14","50674","Köln","\u002Fassets\u002F_default_upload_bucket\u002F372\u002Fimage-thumb__372__desktop-project-teaser\u002Fget-image-thumbnail.27c6583d.jpeg","\u002Fassets\u002F_default_upload_bucket\u002F372\u002Fimage-thumb__372__desktop-project\u002Fget-image-thumbnail.43b02244.jpeg",[],[],[],[],[],[],[],[],[],[],{"ProjectDate":730,"Index":731,"ID":732,"Published":5,"Title":733,"Teaser":734,"FullLayout":60,"ImageFullpath":735,"ImageMetadata":736,"ListingImageFullpath":23,"ListingImageMetadata":737,"ImageFullpathMobileStartseite":738,"ImageThumbnailMobileStartseite":738,"ImageFullpathMobileProjectTeaser":739,"ImageThumbnailMobileProjectTeaser":739,"ImageFullpathMobileInTheProject":740,"TitlesByLocale":741,"PrettyUrlsByLocale":743,"PublicUrlsByLocale":744,"Categories":747,"Taggings":749},"2023-07-19 07:02:00",2,"362","Heubeck – das Leitbild als Zugpferd der Organisationstransformation","Wie Vision, Purpose und kulturelle Werte als Leitbild aus Angestellten engagierte Botschafter:innen macht und zum Treiber für eine erfolgreiche Unternehmenszukunft wird.","\u002Fassets\u002F_default_upload_bucket\u002F420\u002Fimage-thumb__420__webp\u002FHeuback-Case-Header_1.3ebefa4e.jpg",[],[],"\u002Fassets\u002F_default_upload_bucket\u002F420\u002Fimage-thumb__420__mobile-startseite\u002FHeuback-Case-Header_1.51691685.jpg","\u002Fassets\u002F_default_upload_bucket\u002F420\u002Fimage-thumb__420__mobile-project-teaser\u002FHeuback-Case-Header_1.9669df04.jpg","\u002Fassets\u002F_default_upload_bucket\u002F420\u002Fimage-thumb__420__mobile-in-the-project\u002FHeuback-Case-Header_1.f2d7351d.jpg",{"en":742,"de":733},"Heubeck - 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Der Prozess zur Entwicklung nutzerzentrierter Produktinnovationen bekam von uns einen neuen Anschliff.","\u002Fassets\u002FProjekte\u002Fdeep\u002Ftechnisat\u002F237\u002Fimage-thumb__237__webp\u002FTechnisat-Produktinnovation-Illustration-Entwicklung-Produktinnovation.385fc370.gif",[],[],"\u002Fassets\u002FProjekte\u002Fdeep\u002Ftechnisat\u002F237\u002Fimage-thumb__237__mobile-startseite\u002FTechnisat-Produktinnovation-Illustration-Entwicklung-Produktinnovation.2fe0b520.gif","\u002Fassets\u002FProjekte\u002Fdeep\u002Ftechnisat\u002F237\u002Fimage-thumb__237__mobile-project-teaser\u002FTechnisat-Produktinnovation-Illustration-Entwicklung-Produktinnovation.407e57b5.gif","\u002Fassets\u002FProjekte\u002Fdeep\u002Ftechnisat\u002F237\u002Fimage-thumb__237__mobile-in-the-project\u002FTechnisat-Produktinnovation-Illustration-Entwicklung-Produktinnovation.947d3487.gif",{"en":875,"de":866},"TechniSat - Musketeer training for tekkies",{},{"en":878,"de":879},"\u002Fen\u002Fproject\u002Fdeep\u002Ftechnisat---musketeer-training-for-tekkies","\u002Fprojekt\u002Fdeep\u002Ftechnisat-musketier-ausbildung-fuer-tekkies",[881],{"key":165,"title":165},[883,884,886,887,888,889],{"key":458,"title":458,"filterGroup":165},{"key":885,"title":885,"filterGroup":430},"design-thinking",{"key":185,"title":186,"filterGroup":165},{"key":429,"title":429,"filterGroup":430},{"key":168,"title":169,"filterGroup":165},{"key":890,"title":890,"filterGroup":430},"innovationstechniken",{"ProjectDate":892,"Index":731,"ID":893,"Published":5,"Title":894,"Teaser":895,"FullLayout":60,"ImageFullpath":896,"ImageMetadata":897,"ListingImageFullpath":23,"ListingImageMetadata":898,"ImageFullpathMobileStartseite":899,"ImageThumbnailMobileStartseite":899,"ImageFullpathMobileProjectTeaser":900,"ImageThumbnailMobileProjectTeaser":900,"ImageFullpathMobileInTheProject":901,"TitlesByLocale":902,"PrettyUrlsByLocale":904,"PublicUrlsByLocale":905,"Categories":908,"Taggings":911},"2024-09-09 07:02:00","446","Größtes Wahlkampfmotiv in Sachsen – again!","Und wir haben es wieder getan. Die Landtagswahl in Sachsen stand auch 2024 wieder an. Klar mischen wir mit! 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So entwickelten wir für die DVB eine Employer Brand mit echtem Straßenbahn-Herzblut.","\u002Fassets\u002FProjekte\u002Fdeep\u002FDVB%20Employer%20Brand\u002F542\u002Fimage-thumb__542__webp\u002FDVB-Employer-Brand-Plakate.d73d59f6.png",[],[],"\u002Fassets\u002FProjekte\u002Fdeep\u002FDVB%20Employer%20Brand\u002F542\u002Fimage-thumb__542__mobile-startseite\u002FDVB-Employer-Brand-Plakate.0d71f3ad.png","\u002Fassets\u002FProjekte\u002Fdeep\u002FDVB%20Employer%20Brand\u002F542\u002Fimage-thumb__542__mobile-project-teaser\u002FDVB-Employer-Brand-Plakate.4b16e890.png","\u002Fassets\u002FProjekte\u002Fdeep\u002FDVB%20Employer%20Brand\u002F542\u002Fimage-thumb__542__mobile-in-the-project\u002FDVB-Employer-Brand-Plakate.fe1bfecc.png",{"en":958,"de":949},"DVB - Employer brand with a real Dresden drive",{},{"en":961,"de":962},"\u002Fen\u002Fproject\u002Fdeep\u002Fdvb---employer-brand-with-a-real-dresden-drive","\u002Fprojekt\u002Fdeep\u002Fdvb-employer-brand-mit-echtem-dresden-drive",[964],{"key":165,"title":165},[966,968,970,971,972,973,974,975,977],{"key":967,"title":967,"filterGroup":165},"arbeitgebermarke",{"key":969,"title":969,"filterGroup":165},"fachkräftesicherung",{"key":458,"title":458,"filterGroup":165},{"key":173,"title":173,"filterGroup":165},{"key":179,"title":179,"filterGroup":165},{"key":190,"title":190,"filterGroup":165},{"key":196,"title":196,"filterGroup":165},{"key":976,"title":976,"filterGroup":165},"wertschätzungskultur",{"key":429,"title":429,"filterGroup":430},{"ProjectDate":979,"Index":980,"ID":981,"Published":5,"Title":982,"Teaser":983,"FullLayout":60,"ImageFullpath":984,"ImageMetadata":985,"ListingImageFullpath":23,"ListingImageMetadata":986,"ImageFullpathMobileStartseite":987,"ImageThumbnailMobileStartseite":987,"ImageFullpathMobileProjectTeaser":988,"ImageThumbnailMobileProjectTeaser":988,"ImageFullpathMobileInTheProject":989,"TitlesByLocale":990,"PrettyUrlsByLocale":992,"PublicUrlsByLocale":993,"Categories":996,"Taggings":998},"2025-05-14 07:02:00",9,"371","SMS – Heute laut. 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Strong tomorrow.",{},{"en":994,"de":995},"\u002Fen\u002Fproject\u002Floud\u002Fsms---loud-today-strong-tomorrow","\u002Fprojekt\u002Floud\u002Fsms-heute-laut-morgen-stark",[997],{"key":75,"title":75},[999,1000,1001,1002,1004,1005,1006,1007],{"key":141,"title":141,"filterGroup":75},{"key":570,"title":570,"filterGroup":75},{"key":488,"title":488,"filterGroup":75},{"key":1003,"title":1003,"filterGroup":75},"claimentwicklung",{"key":88,"title":88,"filterGroup":75},{"key":612,"title":612,"filterGroup":75},{"key":576,"title":576,"filterGroup":75},{"key":572,"title":572,"filterGroup":75},{"ProjectDate":1009,"Index":1010,"ID":1011,"Published":5,"Title":1012,"Teaser":1013,"FullLayout":60,"ImageFullpath":1014,"ImageMetadata":1015,"ListingImageFullpath":23,"ListingImageMetadata":1016,"ImageFullpathMobileStartseite":1017,"ImageThumbnailMobileStartseite":1017,"ImageFullpathMobileProjectTeaser":1018,"ImageThumbnailMobileProjectTeaser":1018,"ImageFullpathMobileInTheProject":1019,"TitlesByLocale":1020,"PrettyUrlsByLocale":1022,"PublicUrlsByLocale":1023,"Categories":1026,"Taggings":1028},"2025-06-05 07:02:00",8,"388","Börsenverein – Das nächste Kapitel beginnt jetzt","Der Börsenverein des Deutschen Buchhandels wird stolze 200 Jahre alt. Und wir schreiben das \"Neue Kapitel\" direkt mit. In Leipzig und Berlin.","\u002Fassets\u002F_default_upload_bucket\u002F449\u002Fimage-thumb__449__webp\u002FDSC_4726.47cb126e.jpg",[],[],"\u002Fassets\u002F_default_upload_bucket\u002F449\u002Fimage-thumb__449__mobile-startseite\u002FDSC_4726.faa6ffad.jpg","\u002Fassets\u002F_default_upload_bucket\u002F449\u002Fimage-thumb__449__mobile-project-teaser\u002FDSC_4726.44e6916a.jpg","\u002Fassets\u002F_default_upload_bucket\u002F449\u002Fimage-thumb__449__mobile-in-the-project\u002FDSC_4726.5126cfc4.jpg",{"en":1021,"de":1012},"Börsenverein – The Next Chapter Starts Now",{},{"en":1024,"de":1025},"\u002Fen\u002Fproject\u002Floud\u002Fboersenverein-the-next-chapter-starts-now","\u002Fprojekt\u002Floud\u002Fboersenverein-das-naechste-kapitel-beginnt-jetzt",[1027],{"key":75,"title":75},[1029,1030,1031,1032,1033,1034,1035,1036],{"key":820,"title":820,"filterGroup":75},{"key":612,"title":612,"filterGroup":75},{"key":88,"title":88,"filterGroup":75},{"key":576,"title":576,"filterGroup":75},{"key":574,"title":574,"filterGroup":75},{"key":578,"title":578,"filterGroup":75},{"key":344,"title":344,"filterGroup":75},{"key":572,"title":572,"filterGroup":75},{"ProjectDate":1038,"Index":1039,"ID":1040,"Published":5,"Title":1041,"Teaser":1042,"FullLayout":60,"ImageFullpath":1043,"ImageMetadata":1044,"ListingImageFullpath":23,"ListingImageMetadata":1045,"ImageFullpathMobileStartseite":1046,"ImageThumbnailMobileStartseite":1046,"ImageFullpathMobileProjectTeaser":1047,"ImageThumbnailMobileProjectTeaser":1047,"ImageFullpathMobileInTheProject":1048,"TitlesByLocale":1049,"PrettyUrlsByLocale":1051,"PublicUrlsByLocale":1052,"Categories":1055,"Taggings":1057},"2025-06-18 07:02:00",26,"401","Adobe – Die Welt bei uns zu Gast","Von wegen virtuelle Events sind langweilig. Wir verwandeln unser Dresdner Office in ein internationales Broadcast-Center und streamen für 72 Länder.","\u002Fassets\u002FProjekte\u002Floud\u002Fadobe\u002F477\u002Fimage-thumb__477__webp\u002FAdobe-Developers-Live-Tag1-35.9afe4e8d.jpg",[],[],"\u002Fassets\u002FProjekte\u002Floud\u002Fadobe\u002F477\u002Fimage-thumb__477__mobile-startseite\u002FAdobe-Developers-Live-Tag1-35.28cb4250.jpg","\u002Fassets\u002FProjekte\u002Floud\u002Fadobe\u002F477\u002Fimage-thumb__477__mobile-project-teaser\u002FAdobe-Developers-Live-Tag1-35.9e84ecee.jpg","\u002Fassets\u002FProjekte\u002Floud\u002Fadobe\u002F477\u002Fimage-thumb__477__mobile-in-the-project\u002FAdobe-Developers-Live-Tag1-35.fe5a1357.jpg",{"en":1050,"de":1041},"Adobe – Dresden Broadcasts to 72 Countries",{},{"en":1053,"de":1054},"\u002Fen\u002Fproject\u002Floud\u002Fadobe-dresden-broadcasts-to-72-countries","\u002Fprojekt\u002Floud\u002Fadobe-die-welt-bei-uns-zu-gast",[1056],{"key":75,"title":75},[1058,1059,1060,1061,1062],{"key":88,"title":88,"filterGroup":75},{"key":576,"title":576,"filterGroup":75},{"key":84,"title":84,"filterGroup":75},{"key":612,"title":612,"filterGroup":75},{"key":820,"title":820,"filterGroup":75},{"ProjectDate":1064,"Index":149,"ID":1065,"Published":5,"Title":1066,"Teaser":1067,"FullLayout":60,"ImageFullpath":1068,"ImageMetadata":1069,"ListingImageFullpath":23,"ListingImageMetadata":1070,"ImageFullpathMobileStartseite":1071,"ImageThumbnailMobileStartseite":1071,"ImageFullpathMobileProjectTeaser":1072,"ImageThumbnailMobileProjectTeaser":1072,"ImageFullpathMobileInTheProject":1073,"TitlesByLocale":1074,"PrettyUrlsByLocale":1076,"PublicUrlsByLocale":1077,"Categories":1080,"Taggings":1082},"2025-07-22 07:02:00","504","Ostsächsische Sparkasse Dresden – Mehr als eine Bank. Für die ganze Region.","Banken und Gefühle – passt nicht? Noch nicht! Wir machen aus Geldautomaten Nachbarn und aus Filialen Freunde. Eine Kampagne, die nicht mit Zinsen wirbt, sondern berührt.","\u002Fassets\u002F_default_upload_bucket\u002F848\u002Fimage-thumb__848__webp\u002FOSD-Image-Kampagne-Strassenbahn-Litfasssaeule-mit-Imagebahn.633f0a25.png",[],[],"\u002Fassets\u002F_default_upload_bucket\u002F848\u002Fimage-thumb__848__mobile-startseite\u002FOSD-Image-Kampagne-Strassenbahn-Litfasssaeule-mit-Imagebahn.1a11dc44.png","\u002Fassets\u002F_default_upload_bucket\u002F848\u002Fimage-thumb__848__mobile-project-teaser\u002FOSD-Image-Kampagne-Strassenbahn-Litfasssaeule-mit-Imagebahn.1106131b.png","\u002Fassets\u002F_default_upload_bucket\u002F848\u002Fimage-thumb__848__mobile-in-the-project\u002FOSD-Image-Kampagne-Strassenbahn-Litfasssaeule-mit-Imagebahn.7843fb6c.png",{"en":1075,"de":1066},"Ostsächsische Sparkasse Dresden – From Account Balance to a Sense of Home",{},{"en":1078,"de":1079},"\u002Fen\u002Fproject\u002Floud\u002Fostsaechsische-sparkasse-dresden-from-account-balance-to-a-sense-of-home","\u002Fprojekt\u002Floud\u002Fostsaechsische-sparkasse-dresden-mehr-als-eine-bank-fuer-die-ganze-region",[1081],{"key":75,"title":75},[1083,1084,1086,1087,1088,1089,1090,1091,1092],{"key":824,"title":824,"filterGroup":75},{"key":1085,"title":1085,"filterGroup":75},"b2c-kampagne",{"key":1003,"title":1003,"filterGroup":75},{"key":488,"title":488,"filterGroup":75},{"key":853,"title":853,"filterGroup":75},{"key":82,"title":82,"filterGroup":75},{"key":574,"title":574,"filterGroup":75},{"key":576,"title":576,"filterGroup":75},{"key":572,"title":572,"filterGroup":75},{"ProjectDate":1094,"Index":1095,"ID":1096,"Published":5,"Title":1097,"Teaser":1098,"FullLayout":20,"ImageFullpath":1099,"ImageMetadata":1100,"ListingImageFullpath":23,"ListingImageMetadata":1101,"ImageFullpathMobileStartseite":1102,"ImageThumbnailMobileStartseite":1102,"ImageFullpathMobileProjectTeaser":1103,"ImageThumbnailMobileProjectTeaser":1103,"ImageFullpathMobileInTheProject":1104,"TitlesByLocale":1105,"PrettyUrlsByLocale":1107,"PublicUrlsByLocale":1108,"Categories":1111,"Taggings":1113},"2025-08-08 07:02:00",7,"495","Radeberger – Booty Base: Traditionspils trifft Underground-Techno","Wie wir eine traditionsreiche Biermarke glaubwürdig in die Techno-Szene gebracht haben? Mit einem Bus, vor dem DJs morgens um sechs schon Schlange standen","\u002Fassets\u002FProjekte\u002Floud\u002FRadeberger%20SMS\u002F798\u002Fimage-thumb__798__webp\u002FSMS-Radeberger-F-Tag2-8.63cdf2d8.png",[],[],"\u002Fassets\u002FProjekte\u002Floud\u002FRadeberger%20SMS\u002F798\u002Fimage-thumb__798__mobile-startseite\u002FSMS-Radeberger-F-Tag2-8.b0059674.png","\u002Fassets\u002FProjekte\u002Floud\u002FRadeberger%20SMS\u002F798\u002Fimage-thumb__798__mobile-project-teaser\u002FSMS-Radeberger-F-Tag2-8.1eb7b18a.png","\u002Fassets\u002FProjekte\u002Floud\u002FRadeberger%20SMS\u002F798\u002Fimage-thumb__798__mobile-in-the-project\u002FSMS-Radeberger-F-Tag2-8.461ca06b.png",{"en":1106,"de":1097},"Radeberger – Booty Base: Traditional pilsner meets underground techno",{},{"en":1109,"de":1110},"\u002Fen\u002Fproject\u002Floud\u002Fradeberger-booty-base-traditional-pilsner-meets-underground-techno","\u002Fprojekt\u002Floud\u002Fradeberger-booty-base-traditionspils-trifft-underground-techno",[1112],{"key":75,"title":75},[1114,1115,1116,1117,1118,1119],{"key":612,"title":612,"filterGroup":75},{"key":88,"title":88,"filterGroup":75},{"key":461,"title":461,"filterGroup":430},{"key":488,"title":488,"filterGroup":75},{"key":346,"title":346,"filterGroup":75},{"key":78,"title":78,"filterGroup":75},{"ProjectDate":1121,"Index":372,"ID":1122,"Published":5,"Title":1123,"Teaser":1124,"FullLayout":60,"ImageFullpath":1125,"ImageMetadata":1126,"ListingImageFullpath":23,"ListingImageMetadata":1127,"ImageFullpathMobileStartseite":1128,"ImageThumbnailMobileStartseite":1128,"ImageFullpathMobileProjectTeaser":1129,"ImageThumbnailMobileProjectTeaser":1129,"ImageFullpathMobileInTheProject":1130,"TitlesByLocale":1131,"PrettyUrlsByLocale":1133,"PublicUrlsByLocale":1134,"Categories":1137,"Taggings":1139},"2025-10-23 07:02:00","517","Salomon FoodWorld – Der Fixstern im Foodservice","Der Vorreiter im Foodservice bekommt ein Corporate Design, das seiner Innovationskraft gerecht wird. Mit dem Fixstern als Symbol für Orientierung und Pioniergeist.","\u002Fassets\u002F_default_upload_bucket\u002F884\u002Fimage-thumb__884__webp\u002FSALOMON-FoodWorld-Fixstern.402a1f34.png",[],[],"\u002Fassets\u002F_default_upload_bucket\u002F884\u002Fimage-thumb__884__mobile-startseite\u002FSALOMON-FoodWorld-Fixstern.8e42c925.png","\u002Fassets\u002F_default_upload_bucket\u002F884\u002Fimage-thumb__884__mobile-project-teaser\u002FSALOMON-FoodWorld-Fixstern.5355c07e.png","\u002Fassets\u002F_default_upload_bucket\u002F884\u002Fimage-thumb__884__mobile-in-the-project\u002FSALOMON-FoodWorld-Fixstern.e0b6bf3f.png",{"en":1132,"de":1123},"Salomon FoodWorld – A mainstay in the foodservice industry",{},{"en":1135,"de":1136},"\u002Fen\u002Fproject\u002Floud\u002Fsalomon-foodworld-a-mainstay-in-the-foodservice-industry","\u002Fprojekt\u002Floud\u002Fsalomon-foodworld-der-fixstern-im-foodservice",[1138],{"key":75,"title":75},[1140,1141,1142,1143,1144,1145,1146],{"key":219,"title":219,"filterGroup":75},{"key":576,"title":576,"filterGroup":75},{"key":221,"title":221,"filterGroup":75},{"key":416,"title":416,"filterGroup":75},{"key":223,"title":223,"filterGroup":75},{"key":225,"title":225,"filterGroup":75},{"key":308,"title":308,"filterGroup":75},{"ProjectDate":1148,"Index":1149,"ID":1150,"Published":5,"Title":1151,"Teaser":1152,"FullLayout":60,"ImageFullpath":1153,"ImageMetadata":1154,"ListingImageFullpath":23,"ListingImageMetadata":1155,"ImageFullpathMobileStartseite":1156,"ImageThumbnailMobileStartseite":1156,"ImageFullpathMobileProjectTeaser":1157,"ImageThumbnailMobileProjectTeaser":1157,"ImageFullpathMobileInTheProject":1158,"TitlesByLocale":1159,"PrettyUrlsByLocale":1161,"PublicUrlsByLocale":1162,"Categories":1165,"Taggings":1167},"2025-11-19 08:02:00",4,"511","PROGRESS Finanzplaner – Micdrop mit Mehrwert","Wenn Rendite auf Reime trifft: Wie wir nachhaltiges Investieren mit Poetry Slam auf die Bühne gebracht und die Bude vollgemacht haben. ","\u002Fassets\u002FProjekte\u002Floud\u002FPROGRESS-MMM\u002F854\u002Fimage-thumb__854__webp\u002FMMM-2025-20.7a2a3164.jpg",[],[],"\u002Fassets\u002FProjekte\u002Floud\u002FPROGRESS-MMM\u002F854\u002Fimage-thumb__854__mobile-startseite\u002FMMM-2025-20.d7df979d.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FPROGRESS-MMM\u002F854\u002Fimage-thumb__854__mobile-project-teaser\u002FMMM-2025-20.67288be4.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FPROGRESS-MMM\u002F854\u002Fimage-thumb__854__mobile-in-the-project\u002FMMM-2025-20.6e30447f.jpg",{"en":1160,"de":1151},"PROGRESS Financial Planner – Micdrop with Added Value",{},{"en":1163,"de":1164},"\u002Fen\u002Fproject\u002Floud\u002Fprogress-financial-planner-micdrop-with-added-value","\u002Fprojekt\u002Floud\u002Fprogress-finanzplaner-micdrop-mit-mehrwert",[1166],{"key":75,"title":75},[1168,1169,1170,1171],{"key":88,"title":88,"filterGroup":75},{"key":488,"title":488,"filterGroup":75},{"key":612,"title":612,"filterGroup":75},{"key":346,"title":346,"filterGroup":75},{"ProjectDate":1173,"Index":230,"ID":1174,"Published":5,"Title":1175,"Teaser":1176,"FullLayout":60,"ImageFullpath":1177,"ImageMetadata":1178,"ListingImageFullpath":23,"ListingImageMetadata":1179,"ImageFullpathMobileStartseite":1180,"ImageThumbnailMobileStartseite":1180,"ImageFullpathMobileProjectTeaser":1181,"ImageThumbnailMobileProjectTeaser":1181,"ImageFullpathMobileInTheProject":1182,"TitlesByLocale":1183,"PrettyUrlsByLocale":1185,"PublicUrlsByLocale":1186,"Categories":1189,"Taggings":1191},"2026-03-13 08:02:00","543","Papenbreer – Wie Dresden eine neue Luxus-Adresse bekam","Eine Premium-Fashion-Marke, ein einzigartiges Storekonzept, eine Stadt zum Erobern. Wie wir aus einer Store-Eröffnung einen echten Markenmoment machten.","\u002Fassets\u002FProjekte\u002Floud\u002FPapenbreer-Storeer%C3%B6ffnung\u002F959\u002Fimage-thumb__959__webp\u002FPapenbreer-Grand-Opening-05412.79a01416.jpg",[],[],"\u002Fassets\u002FProjekte\u002Floud\u002FPapenbreer-Storeer%C3%B6ffnung\u002F959\u002Fimage-thumb__959__mobile-startseite\u002FPapenbreer-Grand-Opening-05412.967443de.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FPapenbreer-Storeer%C3%B6ffnung\u002F959\u002Fimage-thumb__959__mobile-project-teaser\u002FPapenbreer-Grand-Opening-05412.458fe5d6.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FPapenbreer-Storeer%C3%B6ffnung\u002F959\u002Fimage-thumb__959__mobile-in-the-project\u002FPapenbreer-Grand-Opening-05412.731f897e.jpg",{"en":1184,"de":1175},"Papenbreer – How Dresden gained a new luxury address",{},{"en":1187,"de":1188},"\u002Fen\u002Fproject\u002Floud\u002Fpapenbreer-how-dresden-gained-a-new-luxury-address","\u002Fprojekt\u002Floud\u002Fpapenbreer-wie-dresden-eine-neue-luxus-adresse-bekam",[1190],{"key":75,"title":75},[1192,1193,1194,1195,1196,1197,1198,1199,1200,1201,1202,1205,1206,1207,1208,1209],{"key":86,"title":86,"filterGroup":75},{"key":141,"title":141,"filterGroup":75},{"key":346,"title":346,"filterGroup":75},{"key":612,"title":612,"filterGroup":75},{"key":88,"title":88,"filterGroup":75},{"key":490,"title":490,"filterGroup":75},{"key":78,"title":78,"filterGroup":75},{"key":84,"title":84,"filterGroup":75},{"key":111,"title":111,"filterGroup":75},{"key":416,"title":416,"filterGroup":75},{"key":1203,"title":1204,"filterGroup":430},"quick-checks","quick-checks-marke-und-marketing",{"key":488,"title":488,"filterGroup":75},{"key":610,"title":610,"filterGroup":75},{"key":622,"title":623,"filterGroup":75},{"key":620,"title":620,"filterGroup":75},{"key":820,"title":820,"filterGroup":75},{"ProjectDate":1211,"Index":372,"ID":1212,"Published":5,"Title":1213,"Teaser":1214,"FullLayout":60,"ImageFullpath":1215,"ImageMetadata":1216,"ListingImageFullpath":23,"ListingImageMetadata":1217,"ImageFullpathMobileStartseite":1218,"ImageThumbnailMobileStartseite":1218,"ImageFullpathMobileProjectTeaser":1219,"ImageThumbnailMobileProjectTeaser":1219,"ImageFullpathMobileInTheProject":1220,"TitlesByLocale":1221,"PrettyUrlsByLocale":1223,"PublicUrlsByLocale":1224,"Categories":1227,"Taggings":1230},"2026-05-13 07:02:00","534","Salomon FoodWorld – Der Katalog, der sich selbst kocht.","Copy & Paste war gestern – 160 Seiten Produktkatalog mit intelligenter Datenanbindung. Warum automatisierte Prozesse ein Gewinn für die Kreativität sind. 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