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Nobody gets out of here alive.",{},{"en":328,"de":329},"\u002Fen\u002Fproject\u002Floud\u002Ftrauer-now---nobody-gets-out-of-here-alive","\u002Fprojekt\u002Floud\u002Ftrauer-now-keiner-kommt-hier-lebend-raus",[331],{"key":75,"title":75},[333,334,335,336,337,339,341,342,343,345],{"key":80,"title":80,"filterGroup":75},{"key":113,"title":113,"filterGroup":75},{"key":219,"title":219,"filterGroup":75},{"key":78,"title":78,"filterGroup":75},{"key":338,"title":338,"filterGroup":75},"markeninteraktion",{"key":340,"title":340,"filterGroup":75},"special-ooh",{"key":111,"title":111,"filterGroup":75},{"key":115,"title":115,"filterGroup":75},{"key":344,"title":344,"filterGroup":75},"landingpage",{"key":346,"title":346,"filterGroup":75},"event-dokumentation","\u003Cp>Was Anthony Hopkins in einem Interview flapsig verkündet, ist eine unumstössliche Gewissheit. Alle 33 Sekunden stirbt in Deutschland ein Mensch. Zurückgelassen werden trauernde Angehörige. Und dennoch ist Trauer eines der letzten großen Tabuthemen unserer Zeit. Hinzu kommen gesellschaftliche Veränderungen, die Bestattungen und auch das Trauern immer weiter anonymisieren und die Verarbeitung bzw. Heilung erschweren, so Studien. Zeit also, dieses Tabu anzugehen. Gemeinsam mit dem Zukunftsinstitut und initiiert vom Unternehmen Strassacker sowie der Arbeits­ge­mein­schaft Friedhof und Denkmal e. V. launchten wir ein Onlinemagazin zum Thema heilsames Trauern. Titel: Trauer Now.\u003C\u002Fp>\n\n\u003Chr \u002F>\n\u003Cp>Wenn eine(r) geht, trauern viele. So beleuchten verschiedenste redaktionelle Beiträge die Emotion Trauer aus unterschiedlichen und auch internationalen Blickwinkeln heraus. Trauer Now trifft damit einen direkten Nerv. Das spiegeln Anfragen und Kommentare von Betroffenen, Redakteuren und Menschen aus Friedhofsgewerken. Alle 33 Sekunden stirbt ein Mensch in Deutschland – das sind eine knappe Million Menschen pro Jahr, die wiederum eine große Anzahl an Trauernden hinterlassen. Unsere Leitidee der „Sterbeuhr“ verdeutlicht diese Dimension sowie die Wichtigkeit des Themas und stellt gleichzeitig die Frage: Wohin mit der ganzen Trauer?\u003C\u002Fp>\n\n\u003Cp>Wie sieht so eine Kampagne aus? Dunkel? Nö. Uns war es wichtig, die Stories rund um Trauer in den Alltag zu platzieren. Pink als Farbe gibt hier der Kampagne daher Lautstärke und eine frische Optik. Das Keyvisual ist ein Querstrich. Er steht für einen Bruch im Inneren, den Trauer erst hervorbringt, der langsam heilen muss.\u003C\u002Fp>\n\n\u003Chr \u002F>\n\u003Cp>\u003Cem>„(…) Trauer sollte sichtbarer sein. Raus aus der dunklen Ecke. Erwachsen und konfrontierend. (…) so freue ich mich über die Macher von Trauer Now. Sie haben etwas von der Frische, nach der ich mich gesehnt habe. DANKE“ \u003C\u002Fem>aus Facebook\u003C\u002Fp>\n\n\u003Cp>\u003Cem>"Liebes Trauer Now Team, Ich habe aufgrund einer Werbung im Berliner U Bahnhof heute von der Seite trauer-now gelesen und bin total begeistert! (…) Ich finde es ganz wundervoll und heilsam, Eure kurzen Artikel hierzu zu lesen und bin sehr dankbar für diese Entdeckung!”\u003C\u002Fem>\u003Cbr \u002F>\nKommentar auf die Frage bei Facebook zu "Warum braucht es Trauer Now?"\u003C\u002Fp>\n\n\u003Chr \u002F>\n\u003Cp>Mit einem Stunt brachten wir das Magazin auf die große Bühne. In Berlin, konnte man zusehen, wie die menschliche Sterbeuhr als medienwirksame Kunstaktion von Akrobaten alle 33 Sekunden eine neue Zahl bildete. Begleitet wurde die menschliche Sterbeuhr lautstark von einer Demo, die das Recht zu Trauern einforderte. Abgerundet wurde die Kampagne durch eine deutschlandweite Schaltung von Plakaten und digitalen Citylight-Postern im Herzen Berlins. Ein weiteres visuelles Highlight waren die Guerilla-Projektionen der digitalen Sterbeuhr auf Häuserfassaden in Berlin, Köln, München, Hamburg und Frankfurt.\u003C\u002Fp>\n","\u002Fassets\u002F_default_upload_bucket\u002FTrauer-Now-PR-Stunt-Berlin.png",[],[],[352,361,378],{"title":23,"text":23,"alignment":23,"fuuscreen":5,"video":3,"images":353},[354],{"desktop-project":355,"desktop-project-teaser":356,"mobile-in-the-project":357,"mobile-project-teaser":358,"unscaled":359,"metadata":360},"\u002Fassets\u002FProjekte\u002Floud\u002FTrauer%20Now\u002F388\u002Fimage-thumb__388__desktop-project\u002FTrauer-Now-Sterbeuhr-Berlin.e9c3fd94.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FTrauer%20Now\u002F388\u002Fimage-thumb__388__desktop-project-teaser\u002FTrauer-Now-Sterbeuhr-Berlin.917d4d68.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FTrauer%20Now\u002F388\u002Fimage-thumb__388__mobile-in-the-project\u002FTrauer-Now-Sterbeuhr-Berlin.4e1dd4bd.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FTrauer%20Now\u002F388\u002Fimage-thumb__388__mobile-project-teaser\u002FTrauer-Now-Sterbeuhr-Berlin.75e8c6a6.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FTrauer%20Now\u002FTrauer-Now-Sterbeuhr-Berlin.jpg",[],{"title":23,"text":23,"alignment":362,"fuuscreen":23,"video":3,"images":363},"left",[364,371],{"desktop-project":365,"desktop-project-teaser":366,"mobile-in-the-project":367,"mobile-project-teaser":368,"unscaled":369,"metadata":370},"\u002Fassets\u002FProjekte\u002Floud\u002FTrauer%20Now\u002F390\u002Fimage-thumb__390__desktop-project\u002FTrauer-Now-02.98048303.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FTrauer%20Now\u002F390\u002Fimage-thumb__390__desktop-project-teaser\u002FTrauer-Now-02.3c7ea181.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FTrauer%20Now\u002F390\u002Fimage-thumb__390__mobile-in-the-project\u002FTrauer-Now-02.fe211c65.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FTrauer%20Now\u002F390\u002Fimage-thumb__390__mobile-project-teaser\u002FTrauer-Now-02.68e1088d.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FTrauer%20Now\u002FTrauer-Now-02.jpg",[],{"desktop-project":372,"desktop-project-teaser":373,"mobile-in-the-project":374,"mobile-project-teaser":375,"unscaled":376,"metadata":377},"\u002Fassets\u002FProjekte\u002Floud\u002FTrauer%20Now\u002F387\u002Fimage-thumb__387__desktop-project\u002FTrauer-Now-DCLP-Berlin.9f26321a.png","\u002Fassets\u002FProjekte\u002Floud\u002FTrauer%20Now\u002F387\u002Fimage-thumb__387__desktop-project-teaser\u002FTrauer-Now-DCLP-Berlin.c4205af5.png","\u002Fassets\u002FProjekte\u002Floud\u002FTrauer%20Now\u002F387\u002Fimage-thumb__387__mobile-in-the-project\u002FTrauer-Now-DCLP-Berlin.e58e2cee.png","\u002Fassets\u002FProjekte\u002Floud\u002FTrauer%20Now\u002F387\u002Fimage-thumb__387__mobile-project-teaser\u002FTrauer-Now-DCLP-Berlin.a1fc750e.png","\u002Fassets\u002FProjekte\u002Floud\u002FTrauer%20Now\u002FTrauer-Now-DCLP-Berlin.png",[],{"title":23,"text":23,"alignment":362,"fuuscreen":23,"video":3,"images":379},[380,387],{"desktop-project":381,"desktop-project-teaser":382,"mobile-in-the-project":383,"mobile-project-teaser":384,"unscaled":385,"metadata":386},"\u002Fassets\u002FProjekte\u002Floud\u002FTrauer%20Now\u002F392\u002Fimage-thumb__392__desktop-project\u002FTrauerNow-DCLP-Berlin-OOH.47defa52.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FTrauer%20Now\u002F392\u002Fimage-thumb__392__desktop-project-teaser\u002FTrauerNow-DCLP-Berlin-OOH.8a24728d.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FTrauer%20Now\u002F392\u002Fimage-thumb__392__mobile-in-the-project\u002FTrauerNow-DCLP-Berlin-OOH.a1020f2a.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FTrauer%20Now\u002F392\u002Fimage-thumb__392__mobile-project-teaser\u002FTrauerNow-DCLP-Berlin-OOH.aa3294a3.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FTrauer%20Now\u002FTrauerNow-DCLP-Berlin-OOH.jpg",[],{"desktop-project":388,"desktop-project-teaser":389,"mobile-in-the-project":390,"mobile-project-teaser":391,"unscaled":392,"metadata":393},"\u002Fassets\u002FProjekte\u002Floud\u002FTrauer%20Now\u002F393\u002Fimage-thumb__393__desktop-project\u002FTrauer-Now-Projektion-Koeln.93acb118.png","\u002Fassets\u002FProjekte\u002Floud\u002FTrauer%20Now\u002F393\u002Fimage-thumb__393__desktop-project-teaser\u002FTrauer-Now-Projektion-Koeln.8b669d63.png","\u002Fassets\u002FProjekte\u002Floud\u002FTrauer%20Now\u002F393\u002Fimage-thumb__393__mobile-in-the-project\u002FTrauer-Now-Projektion-Koeln.253f0531.png","\u002Fassets\u002FProjekte\u002Floud\u002FTrauer%20Now\u002F393\u002Fimage-thumb__393__mobile-project-teaser\u002FTrauer-Now-Projektion-Koeln.251e3356.png","\u002Fassets\u002FProjekte\u002Floud\u002FTrauer%20Now\u002FTrauer-Now-Projektion-Koeln.png",[],[395],"ELVxyXUZSUw",[],[398],{"@context":399,"@type":400,"name":316,"description":401,"keywords":402,"image":348,"url":403,"inLanguage":404,"creator":405},"https:\u002F\u002Fschema.org","CreativeWork","Was Anthony Hopkins in einem Interview flapsig verkündet, ist eine unumstössliche Gewissheit. Alle 33 Sekunden stirbt in Deutschland ein Mensch. Zurückgelassen werden trauernde Angehörige. Und dennoch ist Trauer eines der letzten großen Tabuthemen unserer Zeit. Hinzu kommen gesellschaftliche Veränderungen, die Bestattungen und auch das Trauern immer weiter anonymisieren und die Verarbeitung bzw. Heilung erschweren, so Studien. Zeit also, dieses Tabu anzugehen. Gemeinsam mit dem Zukunftsinstitut und initiiert vom Unternehmen Strassacker sowie der Arbeits­ge­mein­schaft Friedhof und Denkmal e. V. launchten wir ein Onlinemagazin zum Thema heilsames Trauern. Titel: Trauer Now. Wenn eine(r) geht, trauern viele. So beleuchten verschiedenste redaktionelle Beiträge die Emotion Trauer aus unterschiedlichen und auch internationalen Blickwinkeln heraus. Trauer Now trifft damit einen direkten Nerv. Das spiegeln Anfragen und Kommentare von Betroffenen, Redakteuren und Menschen aus Friedhofsgewerken. Alle 33 Sekunden stirbt ein Mensch in Deutschland – das sind eine knappe Million Menschen pro Jahr, die wiederum eine große Anzahl an Trauernden hinterlassen. Unsere Leitidee der „Sterbeuhr“ verdeutlicht diese Dimension sowie die Wichtigkeit des Themas und stellt gleichzeitig die Frage: Wohin mit der ganzen Trauer? Wie sieht so eine Kampagne aus? Dunkel? Nö. Uns war es wichtig, die Stories rund um Trauer in den Alltag zu platzieren. Pink als Farbe gibt hier der Kampagne daher Lautstärke und eine frische Optik. Das Keyvisual ist ein Querstrich. Er steht für einen Bruch im Inneren, den Trauer erst hervorbringt, der langsam heilen muss. „(…) Trauer sollte sichtbarer sein. Raus aus der dunklen Ecke. Erwachsen und konfrontierend. (…) so freue ich mich über die Macher von Trauer Now. Sie haben etwas von der Frische, nach der ich mich gesehnt habe. DANKE“ aus Facebook \"Liebes Trauer Now Team, Ich habe aufgrund einer Werbung im Berliner U Bahnhof heute von der Seite trauer-now gelesen und bin total begeistert! (…) Ich finde es ganz wundervoll und heilsam, Eure kurzen Artikel hierzu zu lesen und bin sehr dankbar für diese Entdeckung!” Kommentar auf die Frage bei Facebook zu \"Warum braucht es Trauer Now?\" Mit einem Stunt brachten wir das Magazin auf die große Bühne. In Berlin, konnte man zusehen, wie die menschliche Sterbeuhr als medienwirksame Kunstaktion von Akrobaten alle 33 Sekunden eine neue Zahl bildete. Begleitet wurde die menschliche Sterbeuhr lautstark von einer Demo, die das Recht zu Trauern einforderte. Abgerundet wurde die Kampagne durch eine deutschlandweite Schaltung von Plakaten und digitalen Citylight-Postern im Herzen Berlins. Ein weiteres visuelles Highlight waren die Guerilla-Projektionen der digitalen Sterbeuhr auf Häuserfassaden in Berlin, Köln, München, Hamburg und Frankfurt.","out-of-home-marketing, guerilla-marketing, corporate-design, experiential-marketing, markeninteraktion, special-ooh, pr-stunt, talk-of-town, landingpage, event-dokumentation","https:\u002F\u002Fcromatics.de\u002Fprojekt\u002Floud\u002Ftrauer-now-keiner-kommt-hier-lebend-raus","de",{"@context":399,"@type":406,"@id":407,"name":408,"url":409,"logo":410,"description":411,"email":412,"telephone":413,"sameAs":414,"address":418},"Organization","https:\u002F\u002Fcromatics.de\u002F#organization","CROMATICS","https:\u002F\u002Fcromatics.de","https:\u002F\u002Fcromatics.de\u002Fassets\u002FImages\u002Flogo-stern-positiv-cmyk.jpg","Kreativagentur und Beratung aus Dresden und Köln – für Markenkommunikation und Organisationsentwicklung.","info@cromatics.de","+49 351 799 050 00",[415,416,417],"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fcromatics","https:\u002F\u002Fwww.instagram.com\u002Fcromaticsgram\u002F","https:\u002F\u002Fwww.youtube.com\u002F@cromaticstube",[419,425],{"@type":420,"streetAddress":421,"postalCode":422,"addressLocality":423,"addressCountry":424},"PostalAddress","Werner-Hartmann-Straße 3","01099","Dresden","DE",{"@type":420,"streetAddress":426,"postalCode":427,"addressLocality":428,"addressCountry":424},"Engelbertstraße 14","50674","Köln","\u002Fassets\u002F_default_upload_bucket\u002F389\u002Fimage-thumb__389__desktop-project-teaser\u002FTrauer-Now-PR-Stunt-Berlin.5bfe7b77.png","\u002Fassets\u002F_default_upload_bucket\u002F389\u002Fimage-thumb__389__desktop-project\u002FTrauer-Now-PR-Stunt-Berlin.2b50abb1.png",[],[],[],[],[],[],[],[],[],[],{"ProjectDate":442,"Index":443,"ID":444,"Published":5,"Title":445,"Teaser":446,"FullLayout":60,"ImageFullpath":447,"ImageMetadata":448,"ListingImageFullpath":23,"ListingImageMetadata":449,"ImageFullpathMobileStartseite":450,"ImageThumbnailMobileStartseite":450,"ImageFullpathMobileProjectTeaser":451,"ImageThumbnailMobileProjectTeaser":451,"ImageFullpathMobileInTheProject":452,"TitlesByLocale":453,"PrettyUrlsByLocale":455,"PublicUrlsByLocale":456,"Categories":459,"Taggings":461},"2020-06-23 07:02:00",23,"284","innocent – mit PETition und Kampagne außer Rand und Pfand","Wie wir deutsches Gesetz geändert, das Pfandsystem modernisiert, die Klaviatur einer saftigen 360-Grad-Kampagne gespielt und schließlich die Welt einen kleinen Tick besser gemacht haben.","\u002Fassets\u002FProjekte\u002Floud\u002FInnocent\u002F474\u002Fimage-thumb__474__webp\u002Finnocent-setzt-sich-fuer-pfand-ein-dt.fe42b091.webp",[],[],"\u002Fassets\u002FProjekte\u002Floud\u002FInnocent\u002F474\u002Fimage-thumb__474__mobile-startseite\u002Finnocent-setzt-sich-fuer-pfand-ein-dt.f0457ea6.webp","\u002Fassets\u002FProjekte\u002Floud\u002FInnocent\u002F474\u002Fimage-thumb__474__mobile-project-teaser\u002Finnocent-setzt-sich-fuer-pfand-ein-dt.41849734.webp","\u002Fassets\u002FProjekte\u002Floud\u002FInnocent\u002F474\u002Fimage-thumb__474__mobile-in-the-project\u002Finnocent-setzt-sich-fuer-pfand-ein-dt.e822a326.webp",{"en":454,"de":445},"innocent - 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Alle für Innovation. Der Prozess zur Entwicklung nutzerzentrierter Produktinnovationen bekam von uns einen neuen Anschliff.","\u002Fassets\u002FProjekte\u002Fdeep\u002Ftechnisat\u002F237\u002Fimage-thumb__237__webp\u002FTechnisat-Produktinnovation-Illustration-Entwicklung-Produktinnovation.385fc370.gif",[],[],"\u002Fassets\u002FProjekte\u002Fdeep\u002Ftechnisat\u002F237\u002Fimage-thumb__237__mobile-startseite\u002FTechnisat-Produktinnovation-Illustration-Entwicklung-Produktinnovation.2fe0b520.gif","\u002Fassets\u002FProjekte\u002Fdeep\u002Ftechnisat\u002F237\u002Fimage-thumb__237__mobile-project-teaser\u002FTechnisat-Produktinnovation-Illustration-Entwicklung-Produktinnovation.407e57b5.gif","\u002Fassets\u002FProjekte\u002Fdeep\u002Ftechnisat\u002F237\u002Fimage-thumb__237__mobile-in-the-project\u002FTechnisat-Produktinnovation-Illustration-Entwicklung-Produktinnovation.947d3487.gif",{"en":891,"de":882},"TechniSat - Musketeer training for tekkies",{},{"en":894,"de":895},"\u002Fen\u002Fproject\u002Fdeep\u002Ftechnisat---musketeer-training-for-tekkies","\u002Fprojekt\u002Fdeep\u002Ftechnisat-musketier-ausbildung-fuer-tekkies",[897],{"key":165,"title":165},[899,900,902,903,904,905],{"key":552,"title":552,"filterGroup":165},{"key":901,"title":901,"filterGroup":524},"design-thinking",{"key":185,"title":186,"filterGroup":165},{"key":523,"title":523,"filterGroup":524},{"key":168,"title":169,"filterGroup":165},{"key":906,"title":906,"filterGroup":524},"innovationstechniken",{"ProjectDate":908,"Index":747,"ID":909,"Published":5,"Title":910,"Teaser":911,"FullLayout":60,"ImageFullpath":912,"ImageMetadata":913,"ListingImageFullpath":23,"ListingImageMetadata":914,"ImageFullpathMobileStartseite":915,"ImageThumbnailMobileStartseite":915,"ImageFullpathMobileProjectTeaser":916,"ImageThumbnailMobileProjectTeaser":916,"ImageFullpathMobileInTheProject":917,"TitlesByLocale":918,"PrettyUrlsByLocale":920,"PublicUrlsByLocale":921,"Categories":924,"Taggings":927},"2024-09-09 07:02:00","446","Größtes Wahlkampfmotiv in Sachsen – again!","Und wir haben es wieder getan. Die Landtagswahl in Sachsen stand auch 2024 wieder an. Klar mischen wir mit! 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Strong tomorrow.",{},{"en":1010,"de":1011},"\u002Fen\u002Fproject\u002Floud\u002Fsms---loud-today-strong-tomorrow","\u002Fprojekt\u002Floud\u002Fsms-heute-laut-morgen-stark",[1013],{"key":75,"title":75},[1015,1016,1017,1018,1020,1021,1022,1023],{"key":141,"title":141,"filterGroup":75},{"key":664,"title":664,"filterGroup":75},{"key":582,"title":582,"filterGroup":75},{"key":1019,"title":1019,"filterGroup":75},"claimentwicklung",{"key":88,"title":88,"filterGroup":75},{"key":706,"title":706,"filterGroup":75},{"key":670,"title":670,"filterGroup":75},{"key":666,"title":666,"filterGroup":75},{"ProjectDate":1025,"Index":1026,"ID":1027,"Published":5,"Title":1028,"Teaser":1029,"FullLayout":60,"ImageFullpath":1030,"ImageMetadata":1031,"ListingImageFullpath":23,"ListingImageMetadata":1032,"ImageFullpathMobileStartseite":1033,"ImageThumbnailMobileStartseite":1033,"ImageFullpathMobileProjectTeaser":1034,"ImageThumbnailMobileProjectTeaser":1034,"ImageFullpathMobileInTheProject":1035,"TitlesByLocale":1036,"PrettyUrlsByLocale":1038,"PublicUrlsByLocale":1039,"Categories":1042,"Taggings":1044},"2025-06-05 07:02:00",8,"388","Börsenverein – Das nächste Kapitel beginnt jetzt","Der Börsenverein des Deutschen Buchhandels wird stolze 200 Jahre alt. Und wir schreiben das \"Neue Kapitel\" direkt mit. In Leipzig und Berlin.","\u002Fassets\u002F_default_upload_bucket\u002F449\u002Fimage-thumb__449__webp\u002FDSC_4726.47cb126e.jpg",[],[],"\u002Fassets\u002F_default_upload_bucket\u002F449\u002Fimage-thumb__449__mobile-startseite\u002FDSC_4726.faa6ffad.jpg","\u002Fassets\u002F_default_upload_bucket\u002F449\u002Fimage-thumb__449__mobile-project-teaser\u002FDSC_4726.44e6916a.jpg","\u002Fassets\u002F_default_upload_bucket\u002F449\u002Fimage-thumb__449__mobile-in-the-project\u002FDSC_4726.5126cfc4.jpg",{"en":1037,"de":1028},"Börsenverein – The Next Chapter Starts Now",{},{"en":1040,"de":1041},"\u002Fen\u002Fproject\u002Floud\u002Fboersenverein-the-next-chapter-starts-now","\u002Fprojekt\u002Floud\u002Fboersenverein-das-naechste-kapitel-beginnt-jetzt",[1043],{"key":75,"title":75},[1045,1046,1047,1048,1049,1050,1051,1052],{"key":836,"title":836,"filterGroup":75},{"key":706,"title":706,"filterGroup":75},{"key":88,"title":88,"filterGroup":75},{"key":670,"title":670,"filterGroup":75},{"key":668,"title":668,"filterGroup":75},{"key":672,"title":672,"filterGroup":75},{"key":344,"title":344,"filterGroup":75},{"key":666,"title":666,"filterGroup":75},{"ProjectDate":1054,"Index":1055,"ID":1056,"Published":5,"Title":1057,"Teaser":1058,"FullLayout":60,"ImageFullpath":1059,"ImageMetadata":1060,"ListingImageFullpath":23,"ListingImageMetadata":1061,"ImageFullpathMobileStartseite":1062,"ImageThumbnailMobileStartseite":1062,"ImageFullpathMobileProjectTeaser":1063,"ImageThumbnailMobileProjectTeaser":1063,"ImageFullpathMobileInTheProject":1064,"TitlesByLocale":1065,"PrettyUrlsByLocale":1067,"PublicUrlsByLocale":1068,"Categories":1071,"Taggings":1073},"2025-06-18 07:02:00",26,"401","Adobe – Die Welt bei uns zu Gast","Von wegen virtuelle Events sind langweilig. Wir verwandeln unser Dresdner Office in ein internationales Broadcast-Center und streamen für 72 Länder.","\u002Fassets\u002FProjekte\u002Floud\u002Fadobe\u002F477\u002Fimage-thumb__477__webp\u002FAdobe-Developers-Live-Tag1-35.9afe4e8d.jpg",[],[],"\u002Fassets\u002FProjekte\u002Floud\u002Fadobe\u002F477\u002Fimage-thumb__477__mobile-startseite\u002FAdobe-Developers-Live-Tag1-35.28cb4250.jpg","\u002Fassets\u002FProjekte\u002Floud\u002Fadobe\u002F477\u002Fimage-thumb__477__mobile-project-teaser\u002FAdobe-Developers-Live-Tag1-35.9e84ecee.jpg","\u002Fassets\u002FProjekte\u002Floud\u002Fadobe\u002F477\u002Fimage-thumb__477__mobile-in-the-project\u002FAdobe-Developers-Live-Tag1-35.fe5a1357.jpg",{"en":1066,"de":1057},"Adobe – Dresden Broadcasts to 72 Countries",{},{"en":1069,"de":1070},"\u002Fen\u002Fproject\u002Floud\u002Fadobe-dresden-broadcasts-to-72-countries","\u002Fprojekt\u002Floud\u002Fadobe-die-welt-bei-uns-zu-gast",[1072],{"key":75,"title":75},[1074,1075,1076,1077,1078],{"key":88,"title":88,"filterGroup":75},{"key":670,"title":670,"filterGroup":75},{"key":84,"title":84,"filterGroup":75},{"key":706,"title":706,"filterGroup":75},{"key":836,"title":836,"filterGroup":75},{"ProjectDate":1080,"Index":149,"ID":1081,"Published":5,"Title":1082,"Teaser":1083,"FullLayout":60,"ImageFullpath":1084,"ImageMetadata":1085,"ListingImageFullpath":23,"ListingImageMetadata":1086,"ImageFullpathMobileStartseite":1087,"ImageThumbnailMobileStartseite":1087,"ImageFullpathMobileProjectTeaser":1088,"ImageThumbnailMobileProjectTeaser":1088,"ImageFullpathMobileInTheProject":1089,"TitlesByLocale":1090,"PrettyUrlsByLocale":1092,"PublicUrlsByLocale":1093,"Categories":1096,"Taggings":1098},"2025-07-22 07:02:00","504","Ostsächsische Sparkasse Dresden – Mehr als eine Bank. Für die ganze Region.","Banken und Gefühle – passt nicht? Noch nicht! Wir machen aus Geldautomaten Nachbarn und aus Filialen Freunde. Eine Kampagne, die nicht mit Zinsen wirbt, sondern berührt.","\u002Fassets\u002F_default_upload_bucket\u002F848\u002Fimage-thumb__848__webp\u002FOSD-Image-Kampagne-Strassenbahn-Litfasssaeule-mit-Imagebahn.633f0a25.png",[],[],"\u002Fassets\u002F_default_upload_bucket\u002F848\u002Fimage-thumb__848__mobile-startseite\u002FOSD-Image-Kampagne-Strassenbahn-Litfasssaeule-mit-Imagebahn.1a11dc44.png","\u002Fassets\u002F_default_upload_bucket\u002F848\u002Fimage-thumb__848__mobile-project-teaser\u002FOSD-Image-Kampagne-Strassenbahn-Litfasssaeule-mit-Imagebahn.1106131b.png","\u002Fassets\u002F_default_upload_bucket\u002F848\u002Fimage-thumb__848__mobile-in-the-project\u002FOSD-Image-Kampagne-Strassenbahn-Litfasssaeule-mit-Imagebahn.7843fb6c.png",{"en":1091,"de":1082},"Ostsächsische Sparkasse Dresden – From Account Balance to a Sense of Home",{},{"en":1094,"de":1095},"\u002Fen\u002Fproject\u002Floud\u002Fostsaechsische-sparkasse-dresden-from-account-balance-to-a-sense-of-home","\u002Fprojekt\u002Floud\u002Fostsaechsische-sparkasse-dresden-mehr-als-eine-bank-fuer-die-ganze-region",[1097],{"key":75,"title":75},[1099,1100,1102,1103,1104,1105,1106,1107,1108],{"key":840,"title":840,"filterGroup":75},{"key":1101,"title":1101,"filterGroup":75},"b2c-kampagne",{"key":1019,"title":1019,"filterGroup":75},{"key":582,"title":582,"filterGroup":75},{"key":869,"title":869,"filterGroup":75},{"key":82,"title":82,"filterGroup":75},{"key":668,"title":668,"filterGroup":75},{"key":670,"title":670,"filterGroup":75},{"key":666,"title":666,"filterGroup":75},{"ProjectDate":1110,"Index":1111,"ID":1112,"Published":5,"Title":1113,"Teaser":1114,"FullLayout":20,"ImageFullpath":1115,"ImageMetadata":1116,"ListingImageFullpath":23,"ListingImageMetadata":1117,"ImageFullpathMobileStartseite":1118,"ImageThumbnailMobileStartseite":1118,"ImageFullpathMobileProjectTeaser":1119,"ImageThumbnailMobileProjectTeaser":1119,"ImageFullpathMobileInTheProject":1120,"TitlesByLocale":1121,"PrettyUrlsByLocale":1123,"PublicUrlsByLocale":1124,"Categories":1127,"Taggings":1129},"2025-08-08 07:02:00",7,"495","Radeberger – Booty Base: Traditionspils trifft Underground-Techno","Wie wir eine traditionsreiche Biermarke glaubwürdig in die Techno-Szene gebracht haben? Mit einem Bus, vor dem DJs morgens um sechs schon Schlange standen","\u002Fassets\u002FProjekte\u002Floud\u002FRadeberger%20SMS\u002F798\u002Fimage-thumb__798__webp\u002FSMS-Radeberger-F-Tag2-8.63cdf2d8.png",[],[],"\u002Fassets\u002FProjekte\u002Floud\u002FRadeberger%20SMS\u002F798\u002Fimage-thumb__798__mobile-startseite\u002FSMS-Radeberger-F-Tag2-8.b0059674.png","\u002Fassets\u002FProjekte\u002Floud\u002FRadeberger%20SMS\u002F798\u002Fimage-thumb__798__mobile-project-teaser\u002FSMS-Radeberger-F-Tag2-8.1eb7b18a.png","\u002Fassets\u002FProjekte\u002Floud\u002FRadeberger%20SMS\u002F798\u002Fimage-thumb__798__mobile-in-the-project\u002FSMS-Radeberger-F-Tag2-8.461ca06b.png",{"en":1122,"de":1113},"Radeberger – Booty Base: Traditional pilsner meets underground techno",{},{"en":1125,"de":1126},"\u002Fen\u002Fproject\u002Floud\u002Fradeberger-booty-base-traditional-pilsner-meets-underground-techno","\u002Fprojekt\u002Floud\u002Fradeberger-booty-base-traditionspils-trifft-underground-techno",[1128],{"key":75,"title":75},[1130,1131,1132,1133,1134,1135],{"key":706,"title":706,"filterGroup":75},{"key":88,"title":88,"filterGroup":75},{"key":555,"title":555,"filterGroup":524},{"key":582,"title":582,"filterGroup":75},{"key":346,"title":346,"filterGroup":75},{"key":78,"title":78,"filterGroup":75},{"ProjectDate":1137,"Index":466,"ID":1138,"Published":5,"Title":1139,"Teaser":1140,"FullLayout":60,"ImageFullpath":1141,"ImageMetadata":1142,"ListingImageFullpath":23,"ListingImageMetadata":1143,"ImageFullpathMobileStartseite":1144,"ImageThumbnailMobileStartseite":1144,"ImageFullpathMobileProjectTeaser":1145,"ImageThumbnailMobileProjectTeaser":1145,"ImageFullpathMobileInTheProject":1146,"TitlesByLocale":1147,"PrettyUrlsByLocale":1149,"PublicUrlsByLocale":1150,"Categories":1153,"Taggings":1155},"2025-10-23 07:02:00","517","Salomon FoodWorld – Der Fixstern im Foodservice","Der Vorreiter im Foodservice bekommt ein Corporate Design, das seiner Innovationskraft gerecht wird. Mit dem Fixstern als Symbol für Orientierung und Pioniergeist.","\u002Fassets\u002F_default_upload_bucket\u002F884\u002Fimage-thumb__884__webp\u002FSALOMON-FoodWorld-Fixstern.402a1f34.png",[],[],"\u002Fassets\u002F_default_upload_bucket\u002F884\u002Fimage-thumb__884__mobile-startseite\u002FSALOMON-FoodWorld-Fixstern.8e42c925.png","\u002Fassets\u002F_default_upload_bucket\u002F884\u002Fimage-thumb__884__mobile-project-teaser\u002FSALOMON-FoodWorld-Fixstern.5355c07e.png","\u002Fassets\u002F_default_upload_bucket\u002F884\u002Fimage-thumb__884__mobile-in-the-project\u002FSALOMON-FoodWorld-Fixstern.e0b6bf3f.png",{"en":1148,"de":1139},"Salomon FoodWorld – A mainstay in the foodservice industry",{},{"en":1151,"de":1152},"\u002Fen\u002Fproject\u002Floud\u002Fsalomon-foodworld-a-mainstay-in-the-foodservice-industry","\u002Fprojekt\u002Floud\u002Fsalomon-foodworld-der-fixstern-im-foodservice",[1154],{"key":75,"title":75},[1156,1157,1158,1159,1160,1161,1162],{"key":219,"title":219,"filterGroup":75},{"key":670,"title":670,"filterGroup":75},{"key":221,"title":221,"filterGroup":75},{"key":510,"title":510,"filterGroup":75},{"key":223,"title":223,"filterGroup":75},{"key":225,"title":225,"filterGroup":75},{"key":308,"title":308,"filterGroup":75},{"ProjectDate":1164,"Index":1165,"ID":1166,"Published":5,"Title":1167,"Teaser":1168,"FullLayout":60,"ImageFullpath":1169,"ImageMetadata":1170,"ListingImageFullpath":23,"ListingImageMetadata":1171,"ImageFullpathMobileStartseite":1172,"ImageThumbnailMobileStartseite":1172,"ImageFullpathMobileProjectTeaser":1173,"ImageThumbnailMobileProjectTeaser":1173,"ImageFullpathMobileInTheProject":1174,"TitlesByLocale":1175,"PrettyUrlsByLocale":1177,"PublicUrlsByLocale":1178,"Categories":1181,"Taggings":1183},"2025-11-19 08:02:00",4,"511","PROGRESS Finanzplaner – Micdrop mit Mehrwert","Wenn Rendite auf Reime trifft: Wie wir nachhaltiges Investieren mit Poetry Slam auf die Bühne gebracht und die Bude vollgemacht haben. ","\u002Fassets\u002FProjekte\u002Floud\u002FPROGRESS-MMM\u002F854\u002Fimage-thumb__854__webp\u002FMMM-2025-20.7a2a3164.jpg",[],[],"\u002Fassets\u002FProjekte\u002Floud\u002FPROGRESS-MMM\u002F854\u002Fimage-thumb__854__mobile-startseite\u002FMMM-2025-20.d7df979d.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FPROGRESS-MMM\u002F854\u002Fimage-thumb__854__mobile-project-teaser\u002FMMM-2025-20.67288be4.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FPROGRESS-MMM\u002F854\u002Fimage-thumb__854__mobile-in-the-project\u002FMMM-2025-20.6e30447f.jpg",{"en":1176,"de":1167},"PROGRESS Financial Planner – Micdrop with Added Value",{},{"en":1179,"de":1180},"\u002Fen\u002Fproject\u002Floud\u002Fprogress-financial-planner-micdrop-with-added-value","\u002Fprojekt\u002Floud\u002Fprogress-finanzplaner-micdrop-mit-mehrwert",[1182],{"key":75,"title":75},[1184,1185,1186,1187],{"key":88,"title":88,"filterGroup":75},{"key":582,"title":582,"filterGroup":75},{"key":706,"title":706,"filterGroup":75},{"key":346,"title":346,"filterGroup":75},{"ProjectDate":1189,"Index":230,"ID":1190,"Published":5,"Title":1191,"Teaser":1192,"FullLayout":60,"ImageFullpath":1193,"ImageMetadata":1194,"ListingImageFullpath":23,"ListingImageMetadata":1195,"ImageFullpathMobileStartseite":1196,"ImageThumbnailMobileStartseite":1196,"ImageFullpathMobileProjectTeaser":1197,"ImageThumbnailMobileProjectTeaser":1197,"ImageFullpathMobileInTheProject":1198,"TitlesByLocale":1199,"PrettyUrlsByLocale":1201,"PublicUrlsByLocale":1202,"Categories":1205,"Taggings":1207},"2026-03-13 08:02:00","543","Papenbreer – Wie Dresden eine neue Luxus-Adresse bekam","Eine Premium-Fashion-Marke, ein einzigartiges Storekonzept, eine Stadt zum Erobern. Wie wir aus einer Store-Eröffnung einen echten Markenmoment machten.","\u002Fassets\u002FProjekte\u002Floud\u002FPapenbreer-Storeer%C3%B6ffnung\u002F959\u002Fimage-thumb__959__webp\u002FPapenbreer-Grand-Opening-05412.79a01416.jpg",[],[],"\u002Fassets\u002FProjekte\u002Floud\u002FPapenbreer-Storeer%C3%B6ffnung\u002F959\u002Fimage-thumb__959__mobile-startseite\u002FPapenbreer-Grand-Opening-05412.967443de.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FPapenbreer-Storeer%C3%B6ffnung\u002F959\u002Fimage-thumb__959__mobile-project-teaser\u002FPapenbreer-Grand-Opening-05412.458fe5d6.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FPapenbreer-Storeer%C3%B6ffnung\u002F959\u002Fimage-thumb__959__mobile-in-the-project\u002FPapenbreer-Grand-Opening-05412.731f897e.jpg",{"en":1200,"de":1191},"Papenbreer – How Dresden gained a new luxury address",{},{"en":1203,"de":1204},"\u002Fen\u002Fproject\u002Floud\u002Fpapenbreer-how-dresden-gained-a-new-luxury-address","\u002Fprojekt\u002Floud\u002Fpapenbreer-wie-dresden-eine-neue-luxus-adresse-bekam",[1206],{"key":75,"title":75},[1208,1209,1210,1211,1212,1213,1214,1215,1216,1217,1218,1221,1222,1223,1224,1225],{"key":86,"title":86,"filterGroup":75},{"key":141,"title":141,"filterGroup":75},{"key":346,"title":346,"filterGroup":75},{"key":706,"title":706,"filterGroup":75},{"key":88,"title":88,"filterGroup":75},{"key":584,"title":584,"filterGroup":75},{"key":78,"title":78,"filterGroup":75},{"key":84,"title":84,"filterGroup":75},{"key":111,"title":111,"filterGroup":75},{"key":510,"title":510,"filterGroup":75},{"key":1219,"title":1220,"filterGroup":524},"quick-checks","quick-checks-marke-und-marketing",{"key":582,"title":582,"filterGroup":75},{"key":704,"title":704,"filterGroup":75},{"key":716,"title":717,"filterGroup":75},{"key":714,"title":714,"filterGroup":75},{"key":836,"title":836,"filterGroup":75},{"ProjectDate":1227,"Index":466,"ID":1228,"Published":5,"Title":1229,"Teaser":1230,"FullLayout":60,"ImageFullpath":1231,"ImageMetadata":1232,"ListingImageFullpath":23,"ListingImageMetadata":1233,"ImageFullpathMobileStartseite":1234,"ImageThumbnailMobileStartseite":1234,"ImageFullpathMobileProjectTeaser":1235,"ImageThumbnailMobileProjectTeaser":1235,"ImageFullpathMobileInTheProject":1236,"TitlesByLocale":1237,"PrettyUrlsByLocale":1239,"PublicUrlsByLocale":1240,"Categories":1243,"Taggings":1246},"2026-05-13 07:02:00","534","Salomon FoodWorld – Der Katalog, der sich selbst kocht.","Copy & Paste war gestern – 160 Seiten Produktkatalog mit intelligenter Datenanbindung. Warum automatisierte Prozesse ein Gewinn für die Kreativität sind. 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