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Der Prozess zur Entwicklung nutzerzentrierter Produktinnovationen bekam von uns einen neuen Anschliff.","\u002Fassets\u002FProjekte\u002Fdeep\u002Ftechnisat\u002F237\u002Fimage-thumb__237__webp\u002FTechnisat-Produktinnovation-Illustration-Entwicklung-Produktinnovation.385fc370.gif",[],[],"\u002Fassets\u002FProjekte\u002Fdeep\u002Ftechnisat\u002F237\u002Fimage-thumb__237__mobile-startseite\u002FTechnisat-Produktinnovation-Illustration-Entwicklung-Produktinnovation.2fe0b520.gif","\u002Fassets\u002FProjekte\u002Fdeep\u002Ftechnisat\u002F237\u002Fimage-thumb__237__mobile-project-teaser\u002FTechnisat-Produktinnovation-Illustration-Entwicklung-Produktinnovation.407e57b5.gif","\u002Fassets\u002FProjekte\u002Fdeep\u002Ftechnisat\u002F237\u002Fimage-thumb__237__mobile-in-the-project\u002FTechnisat-Produktinnovation-Illustration-Entwicklung-Produktinnovation.947d3487.gif",{"en":797,"de":788},"TechniSat - Musketeer training for tekkies",{},{"en":800,"de":801},"\u002Fen\u002Fproject\u002Fdeep\u002Ftechnisat---musketeer-training-for-tekkies","\u002Fprojekt\u002Fdeep\u002Ftechnisat-musketier-ausbildung-fuer-tekkies",[803],{"key":165,"title":165},[805,806,808,809,810,811],{"key":458,"title":458,"filterGroup":165},{"key":807,"title":807,"filterGroup":430},"design-thinking",{"key":185,"title":186,"filterGroup":165},{"key":429,"title":429,"filterGroup":430},{"key":168,"title":169,"filterGroup":165},{"key":812,"title":812,"filterGroup":430},"innovationstechniken",{"ProjectDate":814,"Index":653,"ID":815,"Published":5,"Title":816,"Teaser":817,"FullLayout":60,"ImageFullpath":818,"ImageMetadata":819,"ListingImageFullpath":23,"ListingImageMetadata":820,"ImageFullpathMobileStartseite":821,"ImageThumbnailMobileStartseite":821,"ImageFullpathMobileProjectTeaser":822,"ImageThumbnailMobileProjectTeaser":822,"ImageFullpathMobileInTheProject":823,"TitlesByLocale":824,"PrettyUrlsByLocale":826,"PublicUrlsByLocale":827,"Categories":830,"Taggings":833},"2024-09-09 07:02:00","446","Größtes Wahlkampfmotiv in Sachsen – again!","Und wir haben es wieder getan. Die Landtagswahl in Sachsen stand auch 2024 wieder an. Klar mischen wir mit! ","\u002Fassets\u002F_default_upload_bucket\u002F569\u002Fimage-thumb__569__webp\u002FLTW-Mural-2024-Final-social-10.c8eba770.jpg",[],[],"\u002Fassets\u002F_default_upload_bucket\u002F569\u002Fimage-thumb__569__mobile-startseite\u002FLTW-Mural-2024-Final-social-10.e1cdab51.jpg","\u002Fassets\u002F_default_upload_bucket\u002F569\u002Fimage-thumb__569__mobile-project-teaser\u002FLTW-Mural-2024-Final-social-10.7777197a.jpg","\u002Fassets\u002F_default_upload_bucket\u002F569\u002Fimage-thumb__569__mobile-in-the-project\u002FLTW-Mural-2024-Final-social-10.0d386e1e.jpg",{"en":825,"de":816},"Biggest election campaign motif in Saxony - again!",{},{"en":828,"de":829},"\u002Fen\u002Fproject\u002Floud\u002Fbiggest-election-campaign-motif-in-saxony---again","\u002Fprojekt\u002Floud\u002Fgroesstes-wahlkampfmotiv-in-sachsen-again",[831,832],{"key":75,"title":75},{"key":277,"title":277},[834,835,836,837,838,839,840,841],{"key":746,"title":746,"filterGroup":75},{"key":488,"title":488,"filterGroup":75},{"key":113,"title":113,"filterGroup":75},{"key":255,"title":255,"filterGroup":75},{"key":80,"title":80,"filterGroup":75},{"key":111,"title":111,"filterGroup":75},{"key":340,"title":340,"filterGroup":75},{"key":115,"title":115,"filterGroup":75},{"ProjectDate":843,"Index":6,"ID":844,"Published":5,"Title":845,"Teaser":846,"FullLayout":60,"ImageFullpath":847,"ImageMetadata":848,"ListingImageFullpath":23,"ListingImageMetadata":849,"ImageFullpathMobileStartseite":850,"ImageThumbnailMobileStartseite":850,"ImageFullpathMobileProjectTeaser":851,"ImageThumbnailMobileProjectTeaser":851,"ImageFullpathMobileInTheProject":852,"TitlesByLocale":853,"PrettyUrlsByLocale":854,"PublicUrlsByLocale":855,"Categories":858,"Taggings":860},"2024-09-20 07:02:00","400","COSMOCON 2024 – Feel the Cosmoverse","Aus klassischem Sommerfest wird unvergesslicher Kongress. 975 COSMOnauten lernen, feiern und spüren gemeinsam das Cosmoverse.","\u002Fassets\u002FProjekte\u002Floud\u002FCOSMOCON%202024\u002F489\u002Fimage-thumb__489__webp\u002FOB24_Cosmo_2009_LRCDOrig-280.6ab244e8.jpg",[],[],"\u002Fassets\u002FProjekte\u002Floud\u002FCOSMOCON%202024\u002F489\u002Fimage-thumb__489__mobile-startseite\u002FOB24_Cosmo_2009_LRCDOrig-280.245fc76e.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FCOSMOCON%202024\u002F489\u002Fimage-thumb__489__mobile-project-teaser\u002FOB24_Cosmo_2009_LRCDOrig-280.41e994f1.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FCOSMOCON%202024\u002F489\u002Fimage-thumb__489__mobile-in-the-project\u002FOB24_Cosmo_2009_LRCDOrig-280.124c0b2e.jpg",{"en":845,"de":845},{},{"en":856,"de":857},"\u002Fen\u002Fproject\u002Floud\u002Fcosmocon-2024-feel-the-cosmoverse","\u002Fprojekt\u002Floud\u002Fcosmocon-2024-feel-the-cosmoverse",[859],{"key":75,"title":75},[861,862,863,864,865],{"key":171,"title":171,"filterGroup":165},{"key":612,"title":612,"filterGroup":75},{"key":88,"title":88,"filterGroup":75},{"key":461,"title":461,"filterGroup":430},{"key":866,"title":866,"filterGroup":165},"co-creation-coaching",{"ProjectDate":868,"Index":869,"ID":870,"Published":5,"Title":871,"Teaser":872,"FullLayout":20,"ImageFullpath":873,"ImageMetadata":874,"ListingImageFullpath":23,"ListingImageMetadata":875,"ImageFullpathMobileStartseite":876,"ImageThumbnailMobileStartseite":876,"ImageFullpathMobileProjectTeaser":877,"ImageThumbnailMobileProjectTeaser":877,"ImageFullpathMobileInTheProject":878,"TitlesByLocale":879,"PrettyUrlsByLocale":881,"PublicUrlsByLocale":882,"Categories":885,"Taggings":887},"2024-11-18 08:02:00",27,"436","DVB – Employer Brand mit echtem Dresden-Drive","2.000 Mitarbeitende, komplexe Strukturen, ein riesiger co-kreativer Prozess. So entwickelten wir für die DVB eine Employer Brand mit echtem Straßenbahn-Herzblut.","\u002Fassets\u002FProjekte\u002Fdeep\u002FDVB%20Employer%20Brand\u002F542\u002Fimage-thumb__542__webp\u002FDVB-Employer-Brand-Plakate.d73d59f6.png",[],[],"\u002Fassets\u002FProjekte\u002Fdeep\u002FDVB%20Employer%20Brand\u002F542\u002Fimage-thumb__542__mobile-startseite\u002FDVB-Employer-Brand-Plakate.0d71f3ad.png","\u002Fassets\u002FProjekte\u002Fdeep\u002FDVB%20Employer%20Brand\u002F542\u002Fimage-thumb__542__mobile-project-teaser\u002FDVB-Employer-Brand-Plakate.4b16e890.png","\u002Fassets\u002FProjekte\u002Fdeep\u002FDVB%20Employer%20Brand\u002F542\u002Fimage-thumb__542__mobile-in-the-project\u002FDVB-Employer-Brand-Plakate.fe1bfecc.png",{"en":880,"de":871},"DVB - Employer brand with a real Dresden drive",{},{"en":883,"de":884},"\u002Fen\u002Fproject\u002Fdeep\u002Fdvb---employer-brand-with-a-real-dresden-drive","\u002Fprojekt\u002Fdeep\u002Fdvb-employer-brand-mit-echtem-dresden-drive",[886],{"key":165,"title":165},[888,890,892,893,894,895,896,897,899],{"key":889,"title":889,"filterGroup":165},"arbeitgebermarke",{"key":891,"title":891,"filterGroup":165},"fachkräftesicherung",{"key":458,"title":458,"filterGroup":165},{"key":173,"title":173,"filterGroup":165},{"key":179,"title":179,"filterGroup":165},{"key":190,"title":190,"filterGroup":165},{"key":196,"title":196,"filterGroup":165},{"key":898,"title":898,"filterGroup":165},"wertschätzungskultur",{"key":429,"title":429,"filterGroup":430},{"ProjectDate":901,"Index":902,"ID":903,"Published":5,"Title":904,"Teaser":905,"FullLayout":60,"ImageFullpath":906,"ImageMetadata":907,"ListingImageFullpath":23,"ListingImageMetadata":908,"ImageFullpathMobileStartseite":909,"ImageThumbnailMobileStartseite":909,"ImageFullpathMobileProjectTeaser":910,"ImageThumbnailMobileProjectTeaser":910,"ImageFullpathMobileInTheProject":911,"TitlesByLocale":912,"PrettyUrlsByLocale":914,"PublicUrlsByLocale":915,"Categories":918,"Taggings":920},"2025-05-14 07:02:00",9,"371","SMS – Heute laut. Morgen stark.","Wie wir das Land Sachsen beim größten Kinder- und Jugendhilfetag Deutschlands zur lautesten Stimme für die Zukunft machten. Und dabei einen Auftritt hinlegten, der für ein Ministerium ziemlich fresh ist.","\u002Fassets\u002F_default_upload_bucket\u002F441\u002Fimage-thumb__441__webp\u002FDJHT-Dokumentation-255.cb1a0d3d.jpg",[],[],"\u002Fassets\u002F_default_upload_bucket\u002F441\u002Fimage-thumb__441__mobile-startseite\u002FDJHT-Dokumentation-255.e897a75d.jpg","\u002Fassets\u002F_default_upload_bucket\u002F441\u002Fimage-thumb__441__mobile-project-teaser\u002FDJHT-Dokumentation-255.e79032bb.jpg","\u002Fassets\u002F_default_upload_bucket\u002F441\u002Fimage-thumb__441__mobile-in-the-project\u002FDJHT-Dokumentation-255.ba4f2a78.jpg",{"en":913,"de":904},"SMS - Loud today. Strong tomorrow.",{},{"en":916,"de":917},"\u002Fen\u002Fproject\u002Floud\u002Fsms---loud-today-strong-tomorrow","\u002Fprojekt\u002Floud\u002Fsms-heute-laut-morgen-stark",[919],{"key":75,"title":75},[921,922,923,924,926,927,928,929],{"key":141,"title":141,"filterGroup":75},{"key":570,"title":570,"filterGroup":75},{"key":488,"title":488,"filterGroup":75},{"key":925,"title":925,"filterGroup":75},"claimentwicklung",{"key":88,"title":88,"filterGroup":75},{"key":612,"title":612,"filterGroup":75},{"key":576,"title":576,"filterGroup":75},{"key":572,"title":572,"filterGroup":75},{"ProjectDate":931,"Index":932,"ID":933,"Published":5,"Title":934,"Teaser":935,"FullLayout":60,"ImageFullpath":936,"ImageMetadata":937,"ListingImageFullpath":23,"ListingImageMetadata":938,"ImageFullpathMobileStartseite":939,"ImageThumbnailMobileStartseite":939,"ImageFullpathMobileProjectTeaser":940,"ImageThumbnailMobileProjectTeaser":940,"ImageFullpathMobileInTheProject":941,"TitlesByLocale":942,"PrettyUrlsByLocale":944,"PublicUrlsByLocale":945,"Categories":948,"Taggings":950},"2025-06-05 07:02:00",8,"388","Börsenverein – Das nächste Kapitel beginnt jetzt","Der Börsenverein des Deutschen Buchhandels wird stolze 200 Jahre alt. Und wir schreiben das \"Neue Kapitel\" direkt mit. In Leipzig und Berlin.","\u002Fassets\u002F_default_upload_bucket\u002F449\u002Fimage-thumb__449__webp\u002FDSC_4726.47cb126e.jpg",[],[],"\u002Fassets\u002F_default_upload_bucket\u002F449\u002Fimage-thumb__449__mobile-startseite\u002FDSC_4726.faa6ffad.jpg","\u002Fassets\u002F_default_upload_bucket\u002F449\u002Fimage-thumb__449__mobile-project-teaser\u002FDSC_4726.44e6916a.jpg","\u002Fassets\u002F_default_upload_bucket\u002F449\u002Fimage-thumb__449__mobile-in-the-project\u002FDSC_4726.5126cfc4.jpg",{"en":943,"de":934},"Börsenverein – The Next Chapter Starts Now",{},{"en":946,"de":947},"\u002Fen\u002Fproject\u002Floud\u002Fboersenverein-the-next-chapter-starts-now","\u002Fprojekt\u002Floud\u002Fboersenverein-das-naechste-kapitel-beginnt-jetzt",[949],{"key":75,"title":75},[951,952,953,954,955,956,957,958],{"key":742,"title":742,"filterGroup":75},{"key":612,"title":612,"filterGroup":75},{"key":88,"title":88,"filterGroup":75},{"key":576,"title":576,"filterGroup":75},{"key":574,"title":574,"filterGroup":75},{"key":578,"title":578,"filterGroup":75},{"key":344,"title":344,"filterGroup":75},{"key":572,"title":572,"filterGroup":75},{"ProjectDate":960,"Index":961,"ID":962,"Published":5,"Title":963,"Teaser":964,"FullLayout":60,"ImageFullpath":965,"ImageMetadata":966,"ListingImageFullpath":23,"ListingImageMetadata":967,"ImageFullpathMobileStartseite":968,"ImageThumbnailMobileStartseite":968,"ImageFullpathMobileProjectTeaser":969,"ImageThumbnailMobileProjectTeaser":969,"ImageFullpathMobileInTheProject":970,"TitlesByLocale":971,"PrettyUrlsByLocale":973,"PublicUrlsByLocale":974,"Categories":977,"Taggings":979},"2025-06-18 07:02:00",26,"401","Adobe – Die Welt bei uns zu Gast","Von wegen virtuelle Events sind langweilig. Wir verwandeln unser Dresdner Office in ein internationales Broadcast-Center und streamen für 72 Länder.","\u002Fassets\u002FProjekte\u002Floud\u002Fadobe\u002F477\u002Fimage-thumb__477__webp\u002FAdobe-Developers-Live-Tag1-35.9afe4e8d.jpg",[],[],"\u002Fassets\u002FProjekte\u002Floud\u002Fadobe\u002F477\u002Fimage-thumb__477__mobile-startseite\u002FAdobe-Developers-Live-Tag1-35.28cb4250.jpg","\u002Fassets\u002FProjekte\u002Floud\u002Fadobe\u002F477\u002Fimage-thumb__477__mobile-project-teaser\u002FAdobe-Developers-Live-Tag1-35.9e84ecee.jpg","\u002Fassets\u002FProjekte\u002Floud\u002Fadobe\u002F477\u002Fimage-thumb__477__mobile-in-the-project\u002FAdobe-Developers-Live-Tag1-35.fe5a1357.jpg",{"en":972,"de":963},"Adobe – Dresden Broadcasts to 72 Countries",{},{"en":975,"de":976},"\u002Fen\u002Fproject\u002Floud\u002Fadobe-dresden-broadcasts-to-72-countries","\u002Fprojekt\u002Floud\u002Fadobe-die-welt-bei-uns-zu-gast",[978],{"key":75,"title":75},[980,981,982,983,984],{"key":88,"title":88,"filterGroup":75},{"key":576,"title":576,"filterGroup":75},{"key":84,"title":84,"filterGroup":75},{"key":612,"title":612,"filterGroup":75},{"key":742,"title":742,"filterGroup":75},{"ProjectDate":986,"Index":149,"ID":987,"Published":5,"Title":988,"Teaser":989,"FullLayout":60,"ImageFullpath":990,"ImageMetadata":991,"ListingImageFullpath":23,"ListingImageMetadata":992,"ImageFullpathMobileStartseite":993,"ImageThumbnailMobileStartseite":993,"ImageFullpathMobileProjectTeaser":994,"ImageThumbnailMobileProjectTeaser":994,"ImageFullpathMobileInTheProject":995,"TitlesByLocale":996,"PrettyUrlsByLocale":998,"PublicUrlsByLocale":999,"Categories":1002,"Taggings":1004,"Description":1015,"ImageOriginalFullpath":1016,"Images":1017,"Related Projects":1018,"Quotes":3,"Textimage":1022,"Link":3,"Video":1087,"Ctaimages":1088,"StructuredData":1089,"ImageUrl":990,"ImageThumbnail":990,"ImageUrlMobileProjectTeaser":994,"ImageUrlMobileInTheProject":995,"ImageThumbnailMobileInTheProject":995,"ImageFullpathDesktopProjectTeaser":1121,"ImageUrlDesktopProjectTeaser":1121,"ImageThumbnailDesktopProjectTeaser":1121,"ImageFullpathDesktopProject":1122,"ImageUrlDesktopProject":1122,"ImageThumbnailDesktopProject":1122,"CtaimagesMobileStartseite":1123,"CtaimagesMobileProjectTeaser":1124,"CtaimagesMobileInTheProject":1125,"CtaimagesDesktopProjectTeaser":1126,"CtaimagesDesktopProject":1127,"ImagesMobileStartseite":1128,"ImagesMobileProjectTeaser":1129,"ImagesMobileInTheProject":1130,"ImagesDesktopProjectTeaser":1131,"ImagesDesktopProject":1132},"2025-07-22 07:02:00","504","Ostsächsische Sparkasse Dresden – Mehr als eine Bank. Für die ganze Region.","Banken und Gefühle – passt nicht? Noch nicht! Wir machen aus Geldautomaten Nachbarn und aus Filialen Freunde. Eine Kampagne, die nicht mit Zinsen wirbt, sondern berührt.","\u002Fassets\u002F_default_upload_bucket\u002F848\u002Fimage-thumb__848__webp\u002FOSD-Image-Kampagne-Strassenbahn-Litfasssaeule-mit-Imagebahn.633f0a25.png",[],[],"\u002Fassets\u002F_default_upload_bucket\u002F848\u002Fimage-thumb__848__mobile-startseite\u002FOSD-Image-Kampagne-Strassenbahn-Litfasssaeule-mit-Imagebahn.1a11dc44.png","\u002Fassets\u002F_default_upload_bucket\u002F848\u002Fimage-thumb__848__mobile-project-teaser\u002FOSD-Image-Kampagne-Strassenbahn-Litfasssaeule-mit-Imagebahn.1106131b.png","\u002Fassets\u002F_default_upload_bucket\u002F848\u002Fimage-thumb__848__mobile-in-the-project\u002FOSD-Image-Kampagne-Strassenbahn-Litfasssaeule-mit-Imagebahn.7843fb6c.png",{"en":997,"de":988},"Ostsächsische Sparkasse Dresden – From Account Balance to a Sense of Home",{},{"en":1000,"de":1001},"\u002Fen\u002Fproject\u002Floud\u002Fostsaechsische-sparkasse-dresden-from-account-balance-to-a-sense-of-home","\u002Fprojekt\u002Floud\u002Fostsaechsische-sparkasse-dresden-mehr-als-eine-bank-fuer-die-ganze-region",[1003],{"key":75,"title":75},[1005,1006,1008,1009,1010,1011,1012,1013,1014],{"key":746,"title":746,"filterGroup":75},{"key":1007,"title":1007,"filterGroup":75},"b2c-kampagne",{"key":925,"title":925,"filterGroup":75},{"key":488,"title":488,"filterGroup":75},{"key":775,"title":775,"filterGroup":75},{"key":82,"title":82,"filterGroup":75},{"key":574,"title":574,"filterGroup":75},{"key":576,"title":576,"filterGroup":75},{"key":572,"title":572,"filterGroup":75},"\u003Cp>Laut aktueller Umfrageergebnisse stand die Ostsächsische Sparkasse Dresden vor einer Herausforderung: Kundenservice und Filialnetz werden geschätzt, doch bei Preis und Gesamtzufriedenheit liegt man unter dem Schnitt. Gleichzeitig zeigte die Analyse verlockendes Potenzial, wechselfreudige Wettbewerbskunden für sich zu gewinnen. Dazu die Doppelaufgabe – Image stärken und parallel die Zustimmung zu neuen AGB vorbereiten. Die Chance war da, man musste sie nur greifen, ohne ins Fettnäpfchen zu treten.\u003C\u002Fp>\u003Cp>\u003C\u002Fp>","\u002Fassets\u002F_default_upload_bucket\u002FOSD-Image-Kampagne-Strassenbahn-Litfasssaeule-mit-Imagebahn.png",[],[1019,1020,1021],340,284,436,[1023,1034,1045,1055,1071],{"title":23,"text":1024,"alignment":1025,"fuuscreen":23,"video":3,"images":1026},"\u003Cp>Eine Imagekampagne sollte zeigen, wofür die OSD wirklich steht. Sie soll Nähe und regionale Verwurzelung widerspiegeln und dabei über viele Kanäle skalierbar sein. Die Herausforderung bestand darin, Stakeholder aus Marketing, Newsroom und Social Media im Co-Creation-Prozess zusammenzubringen. Enge Zeitschiene, breite Zielgruppen von 18 bis 39 Jahren.\u003C\u002Fp>","right",[1027],{"desktop-project":1028,"desktop-project-teaser":1029,"mobile-in-the-project":1030,"mobile-project-teaser":1031,"unscaled":1032,"metadata":1033},"\u002Fassets\u002FProjekte\u002Floud\u002FOSD%20Imagekampagne%202025\u002F804\u002Fimage-thumb__804__desktop-project\u002FOSD-Kampagne-Dokumentation-20250303-6.50bc4a51.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FOSD%20Imagekampagne%202025\u002F804\u002Fimage-thumb__804__desktop-project-teaser\u002FOSD-Kampagne-Dokumentation-20250303-6.ceceec8b.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FOSD%20Imagekampagne%202025\u002F804\u002Fimage-thumb__804__mobile-in-the-project\u002FOSD-Kampagne-Dokumentation-20250303-6.0f1d6c8d.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FOSD%20Imagekampagne%202025\u002F804\u002Fimage-thumb__804__mobile-project-teaser\u002FOSD-Kampagne-Dokumentation-20250303-6.ebc07bc6.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FOSD%20Imagekampagne%202025\u002FOSD-Kampagne-Dokumentation-20250303-6.jpg",[],{"title":23,"text":1035,"alignment":1036,"fuuscreen":23,"video":3,"images":1037},"\u003Cp>Wir gingen in zwei Phasen vor – erst verstehen, dann gestalten. Acht qualitative Experteninterviews und eine quantitative Umfrage mit unseren Co-Creatoren von Civey lieferten uns Antworten. Die Sparkasse ist regional verankert, nicht nur durch Sponsoring vor Ort, sondern besonders durch nahbare, persönliche Beratung auf Augenhöhe in den vielen Filialen und durch ein flächendeckendes Geldautomatennetz. Daraus entwickelten wir gemeinsam die Kernidee „So beliebt, so vertraut, so selbstverständlich" sowie zwei Motivlinien. Die erste Linie nutzt stilisierte Icons aus den Sehenswürdigkeiten der acht Geschäftsgebiete.\u003Cspan> Die zweite Linie setzt auf USP-Motive zu Filialen, Geldautomaten, Mobile Payment und Sicherheit. Das Besondere dabei war die cleane Kampagne – nur mit Schrift und Icons im Sparkassen-Rot. Darüber hinaus produzierten wir inhouse Fotos und Videos mit OSD-Mitarbeitenden, die den "Sie kenne ich doch vom Plakat”-Effekt erzeugen sollten.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003C\u002Fp>","left",[1038],{"desktop-project":1039,"desktop-project-teaser":1040,"mobile-in-the-project":1041,"mobile-project-teaser":1042,"unscaled":1043,"metadata":1044},"\u002Fassets\u002FProjekte\u002Floud\u002FOSD%20Imagekampagne%202025\u002F806\u002Fimage-thumb__806__desktop-project\u002FOSD-Kampagne-Dokumentation-20250303-3.74ffa468.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FOSD%20Imagekampagne%202025\u002F806\u002Fimage-thumb__806__desktop-project-teaser\u002FOSD-Kampagne-Dokumentation-20250303-3.067816c1.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FOSD%20Imagekampagne%202025\u002F806\u002Fimage-thumb__806__mobile-in-the-project\u002FOSD-Kampagne-Dokumentation-20250303-3.f860bcf1.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FOSD%20Imagekampagne%202025\u002F806\u002Fimage-thumb__806__mobile-project-teaser\u002FOSD-Kampagne-Dokumentation-20250303-3.47555e55.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FOSD%20Imagekampagne%202025\u002FOSD-Kampagne-Dokumentation-20250303-3.jpg",[],{"title":23,"text":1046,"alignment":1025,"fuuscreen":23,"video":3,"images":1047},"\u003Cp>Neun Regionalmotive, zehn Produkt-Motive und einige Social Media Reels später zündete die Kampagne. Wir adaptierten sie über alle Touchpoints – Plakate, CLP, Litfaßsäulen, komplett beklebte Straßenbahn, Busse, Carousel Ads, Reels, Stories, Radiospots. Die Kombination aus emotionaler Regionalität und quantifizierten Versprechen wie „21.000 Geldautomaten bundesweit" sorgte für stadtweite Sichtbarkeit. Das stärkste Feedback kam zu den Mitarbeitenden-Motiven. Die persönlichen Bilder kamen so gut an, dass sie im darauffolgenden Jahr nochmal ausgespielt werden – Beweis dafür, wie wichtig Persönlichkeit und persönliche Berater als USP sind. Genau dort, wo das Leben passiert. So beliebt, so vertraut, so 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aktueller Umfrageergebnisse stand die Ostsächsische Sparkasse Dresden vor einer Herausforderung: Kundenservice und Filialnetz werden geschätzt, doch bei Preis und Gesamtzufriedenheit liegt man unter dem Schnitt. Gleichzeitig zeigte die Analyse verlockendes Potenzial, wechselfreudige Wettbewerbskunden für sich zu gewinnen. Dazu die Doppelaufgabe – Image stärken und parallel die Zustimmung zu neuen AGB vorbereiten. Die Chance war da, man musste sie nur greifen, ohne ins Fettnäpfchen zu treten.","außenwerbung, b2c-kampagne, claimentwicklung, content-creation, crossmedia, kampagne, kampagnendesign, key-visual, leitidee","https:\u002F\u002Fcromatics.de\u002Fprojekt\u002Floud\u002Fostsaechsische-sparkasse-dresden-mehr-als-eine-bank-fuer-die-ganze-region","de",{"@context":1091,"@type":1098,"@id":1099,"name":1100,"url":1101,"logo":1102,"description":1103,"email":1104,"telephone":1105,"sameAs":1106,"address":1110},"Organization","https:\u002F\u002Fcromatics.de\u002F#organization","CROMATICS","https:\u002F\u002Fcromatics.de","https:\u002F\u002Fcromatics.de\u002Fassets\u002FImages\u002Flogo-stern-positiv-cmyk.jpg","Kreativagentur und Beratung aus Dresden und Köln – für Markenkommunikation und Organisationsentwicklung.","info@cromatics.de","+49 351 799 050 00",[1107,1108,1109],"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fcromatics","https:\u002F\u002Fwww.instagram.com\u002Fcromaticsgram\u002F","https:\u002F\u002Fwww.youtube.com\u002F@cromaticstube",[1111,1117],{"@type":1112,"streetAddress":1113,"postalCode":1114,"addressLocality":1115,"addressCountry":1116},"PostalAddress","Werner-Hartmann-Straße 3","01099","Dresden","DE",{"@type":1112,"streetAddress":1118,"postalCode":1119,"addressLocality":1120,"addressCountry":1116},"Engelbertstraße 14","50674","Köln","\u002Fassets\u002F_default_upload_bucket\u002F848\u002Fimage-thumb__848__desktop-project-teaser\u002FOSD-Image-Kampagne-Strassenbahn-Litfasssaeule-mit-Imagebahn.6bb038e2.png","\u002Fassets\u002F_default_upload_bucket\u002F848\u002Fimage-thumb__848__desktop-project\u002FOSD-Image-Kampagne-Strassenbahn-Litfasssaeule-mit-Imagebahn.6dbb550e.png",[],[],[],[],[],[],[],[],[],[],{"ProjectDate":1134,"Index":1135,"ID":1136,"Published":5,"Title":1137,"Teaser":1138,"FullLayout":20,"ImageFullpath":1139,"ImageMetadata":1140,"ListingImageFullpath":23,"ListingImageMetadata":1141,"ImageFullpathMobileStartseite":1142,"ImageThumbnailMobileStartseite":1142,"ImageFullpathMobileProjectTeaser":1143,"ImageThumbnailMobileProjectTeaser":1143,"ImageFullpathMobileInTheProject":1144,"TitlesByLocale":1145,"PrettyUrlsByLocale":1147,"PublicUrlsByLocale":1148,"Categories":1151,"Taggings":1153},"2025-08-08 07:02:00",7,"495","Radeberger – Booty Base: Traditionspils trifft Underground-Techno","Wie wir eine traditionsreiche Biermarke glaubwürdig in die Techno-Szene gebracht haben? Mit einem Bus, vor dem DJs morgens um sechs schon Schlange standen","\u002Fassets\u002FProjekte\u002Floud\u002FRadeberger%20SMS\u002F798\u002Fimage-thumb__798__webp\u002FSMS-Radeberger-F-Tag2-8.63cdf2d8.png",[],[],"\u002Fassets\u002FProjekte\u002Floud\u002FRadeberger%20SMS\u002F798\u002Fimage-thumb__798__mobile-startseite\u002FSMS-Radeberger-F-Tag2-8.b0059674.png","\u002Fassets\u002FProjekte\u002Floud\u002FRadeberger%20SMS\u002F798\u002Fimage-thumb__798__mobile-project-teaser\u002FSMS-Radeberger-F-Tag2-8.1eb7b18a.png","\u002Fassets\u002FProjekte\u002Floud\u002FRadeberger%20SMS\u002F798\u002Fimage-thumb__798__mobile-in-the-project\u002FSMS-Radeberger-F-Tag2-8.461ca06b.png",{"en":1146,"de":1137},"Radeberger – Booty Base: Traditional pilsner meets underground techno",{},{"en":1149,"de":1150},"\u002Fen\u002Fproject\u002Floud\u002Fradeberger-booty-base-traditional-pilsner-meets-underground-techno","\u002Fprojekt\u002Floud\u002Fradeberger-booty-base-traditionspils-trifft-underground-techno",[1152],{"key":75,"title":75},[1154,1155,1156,1157,1158,1159],{"key":612,"title":612,"filterGroup":75},{"key":88,"title":88,"filterGroup":75},{"key":461,"title":461,"filterGroup":430},{"key":488,"title":488,"filterGroup":75},{"key":346,"title":346,"filterGroup":75},{"key":78,"title":78,"filterGroup":75},{"ProjectDate":1161,"Index":372,"ID":1162,"Published":5,"Title":1163,"Teaser":1164,"FullLayout":60,"ImageFullpath":1165,"ImageMetadata":1166,"ListingImageFullpath":23,"ListingImageMetadata":1167,"ImageFullpathMobileStartseite":1168,"ImageThumbnailMobileStartseite":1168,"ImageFullpathMobileProjectTeaser":1169,"ImageThumbnailMobileProjectTeaser":1169,"ImageFullpathMobileInTheProject":1170,"TitlesByLocale":1171,"PrettyUrlsByLocale":1173,"PublicUrlsByLocale":1174,"Categories":1177,"Taggings":1179},"2025-10-23 07:02:00","517","Salomon FoodWorld – Der Fixstern im Foodservice","Der Vorreiter im Foodservice bekommt ein Corporate Design, das seiner Innovationskraft gerecht wird. Mit dem Fixstern als Symbol für Orientierung und Pioniergeist.","\u002Fassets\u002F_default_upload_bucket\u002F884\u002Fimage-thumb__884__webp\u002FSALOMON-FoodWorld-Fixstern.402a1f34.png",[],[],"\u002Fassets\u002F_default_upload_bucket\u002F884\u002Fimage-thumb__884__mobile-startseite\u002FSALOMON-FoodWorld-Fixstern.8e42c925.png","\u002Fassets\u002F_default_upload_bucket\u002F884\u002Fimage-thumb__884__mobile-project-teaser\u002FSALOMON-FoodWorld-Fixstern.5355c07e.png","\u002Fassets\u002F_default_upload_bucket\u002F884\u002Fimage-thumb__884__mobile-in-the-project\u002FSALOMON-FoodWorld-Fixstern.e0b6bf3f.png",{"en":1172,"de":1163},"Salomon FoodWorld – A mainstay in the foodservice industry",{},{"en":1175,"de":1176},"\u002Fen\u002Fproject\u002Floud\u002Fsalomon-foodworld-a-mainstay-in-the-foodservice-industry","\u002Fprojekt\u002Floud\u002Fsalomon-foodworld-der-fixstern-im-foodservice",[1178],{"key":75,"title":75},[1180,1181,1182,1183,1184,1185,1186],{"key":219,"title":219,"filterGroup":75},{"key":576,"title":576,"filterGroup":75},{"key":221,"title":221,"filterGroup":75},{"key":416,"title":416,"filterGroup":75},{"key":223,"title":223,"filterGroup":75},{"key":225,"title":225,"filterGroup":75},{"key":308,"title":308,"filterGroup":75},{"ProjectDate":1188,"Index":1189,"ID":1190,"Published":5,"Title":1191,"Teaser":1192,"FullLayout":60,"ImageFullpath":1193,"ImageMetadata":1194,"ListingImageFullpath":23,"ListingImageMetadata":1195,"ImageFullpathMobileStartseite":1196,"ImageThumbnailMobileStartseite":1196,"ImageFullpathMobileProjectTeaser":1197,"ImageThumbnailMobileProjectTeaser":1197,"ImageFullpathMobileInTheProject":1198,"TitlesByLocale":1199,"PrettyUrlsByLocale":1201,"PublicUrlsByLocale":1202,"Categories":1205,"Taggings":1207},"2025-11-19 08:02:00",4,"511","PROGRESS Finanzplaner – Micdrop mit Mehrwert","Wenn Rendite auf Reime trifft: Wie wir nachhaltiges Investieren mit Poetry Slam auf die Bühne gebracht und die Bude vollgemacht haben. ","\u002Fassets\u002FProjekte\u002Floud\u002FPROGRESS-MMM\u002F854\u002Fimage-thumb__854__webp\u002FMMM-2025-20.7a2a3164.jpg",[],[],"\u002Fassets\u002FProjekte\u002Floud\u002FPROGRESS-MMM\u002F854\u002Fimage-thumb__854__mobile-startseite\u002FMMM-2025-20.d7df979d.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FPROGRESS-MMM\u002F854\u002Fimage-thumb__854__mobile-project-teaser\u002FMMM-2025-20.67288be4.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FPROGRESS-MMM\u002F854\u002Fimage-thumb__854__mobile-in-the-project\u002FMMM-2025-20.6e30447f.jpg",{"en":1200,"de":1191},"PROGRESS Financial Planner – Micdrop with Added Value",{},{"en":1203,"de":1204},"\u002Fen\u002Fproject\u002Floud\u002Fprogress-financial-planner-micdrop-with-added-value","\u002Fprojekt\u002Floud\u002Fprogress-finanzplaner-micdrop-mit-mehrwert",[1206],{"key":75,"title":75},[1208,1209,1210,1211],{"key":88,"title":88,"filterGroup":75},{"key":488,"title":488,"filterGroup":75},{"key":612,"title":612,"filterGroup":75},{"key":346,"title":346,"filterGroup":75},{"ProjectDate":1213,"Index":230,"ID":1214,"Published":5,"Title":1215,"Teaser":1216,"FullLayout":60,"ImageFullpath":1217,"ImageMetadata":1218,"ListingImageFullpath":23,"ListingImageMetadata":1219,"ImageFullpathMobileStartseite":1220,"ImageThumbnailMobileStartseite":1220,"ImageFullpathMobileProjectTeaser":1221,"ImageThumbnailMobileProjectTeaser":1221,"ImageFullpathMobileInTheProject":1222,"TitlesByLocale":1223,"PrettyUrlsByLocale":1225,"PublicUrlsByLocale":1226,"Categories":1229,"Taggings":1231},"2026-03-13 08:02:00","543","Papenbreer – Wie Dresden eine neue Luxus-Adresse bekam","Eine Premium-Fashion-Marke, ein einzigartiges Storekonzept, eine Stadt zum Erobern. Wie wir aus einer Store-Eröffnung einen echten Markenmoment machten.","\u002Fassets\u002FProjekte\u002Floud\u002FPapenbreer-Storeer%C3%B6ffnung\u002F959\u002Fimage-thumb__959__webp\u002FPapenbreer-Grand-Opening-05412.79a01416.jpg",[],[],"\u002Fassets\u002FProjekte\u002Floud\u002FPapenbreer-Storeer%C3%B6ffnung\u002F959\u002Fimage-thumb__959__mobile-startseite\u002FPapenbreer-Grand-Opening-05412.967443de.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FPapenbreer-Storeer%C3%B6ffnung\u002F959\u002Fimage-thumb__959__mobile-project-teaser\u002FPapenbreer-Grand-Opening-05412.458fe5d6.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FPapenbreer-Storeer%C3%B6ffnung\u002F959\u002Fimage-thumb__959__mobile-in-the-project\u002FPapenbreer-Grand-Opening-05412.731f897e.jpg",{"en":1224,"de":1215},"Papenbreer – How Dresden gained a new luxury address",{},{"en":1227,"de":1228},"\u002Fen\u002Fproject\u002Floud\u002Fpapenbreer-how-dresden-gained-a-new-luxury-address","\u002Fprojekt\u002Floud\u002Fpapenbreer-wie-dresden-eine-neue-luxus-adresse-bekam",[1230],{"key":75,"title":75},[1232,1233,1234,1235,1236,1237,1238,1239,1240,1241,1242,1245,1246,1247,1248,1249],{"key":86,"title":86,"filterGroup":75},{"key":141,"title":141,"filterGroup":75},{"key":346,"title":346,"filterGroup":75},{"key":612,"title":612,"filterGroup":75},{"key":88,"title":88,"filterGroup":75},{"key":490,"title":490,"filterGroup":75},{"key":78,"title":78,"filterGroup":75},{"key":84,"title":84,"filterGroup":75},{"key":111,"title":111,"filterGroup":75},{"key":416,"title":416,"filterGroup":75},{"key":1243,"title":1244,"filterGroup":430},"quick-checks","quick-checks-marke-und-marketing",{"key":488,"title":488,"filterGroup":75},{"key":610,"title":610,"filterGroup":75},{"key":622,"title":623,"filterGroup":75},{"key":620,"title":620,"filterGroup":75},{"key":742,"title":742,"filterGroup":75},{"ProjectDate":1251,"Index":372,"ID":1252,"Published":5,"Title":1253,"Teaser":1254,"FullLayout":60,"ImageFullpath":1255,"ImageMetadata":1256,"ListingImageFullpath":23,"ListingImageMetadata":1257,"ImageFullpathMobileStartseite":1258,"ImageThumbnailMobileStartseite":1258,"ImageFullpathMobileProjectTeaser":1259,"ImageThumbnailMobileProjectTeaser":1259,"ImageFullpathMobileInTheProject":1260,"TitlesByLocale":1261,"PrettyUrlsByLocale":1263,"PublicUrlsByLocale":1264,"Categories":1267,"Taggings":1270},"2026-05-13 07:02:00","534","Salomon FoodWorld – Der Katalog, der sich selbst kocht.","Copy & Paste war gestern – 160 Seiten Produktkatalog mit intelligenter Datenanbindung. Warum automatisierte Prozesse ein Gewinn für die Kreativität sind. 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