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Oder anders: Wir haben es in die Welt geschrien.\n\n\n\n\n\n","\u002Fassets\u002FProjekte\u002Floud\u002FLTW-Mural%202019\u002F343\u002Fimage-thumb__343__webp\u002FDSC08491.de1bcde3.jpg",[],[],"\u002Fassets\u002FProjekte\u002Floud\u002FLTW-Mural%202019\u002F343\u002Fimage-thumb__343__mobile-startseite\u002FDSC08491.841b8912.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FLTW-Mural%202019\u002F343\u002Fimage-thumb__343__mobile-project-teaser\u002FDSC08491.a67187ee.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FLTW-Mural%202019\u002F343\u002Fimage-thumb__343__mobile-in-the-project\u002FDSC08491.e7bf2b87.jpg",{"en":269,"de":260},"Largest Campaign Visual in Saxony",{},{"en":272,"de":273},"\u002Fen\u002Fproject\u002Floud\u002Flargest-campaign-visual-in-saxony","\u002Fprojekt\u002Floud\u002Fgroesstes-wahlkampfmotiv-in-sachsen",[275,276],{"key":75,"title":75},{"key":277,"title":277},"special",[279,280,281,282],{"key":80,"title":80,"filterGroup":75},{"key":82,"title":82,"filterGroup":75},{"key":113,"title":113,"filterGroup":75},{"key":78,"title":78,"filterGroup":75},{"ProjectDate":284,"Index":285,"ID":286,"Published":5,"Title":287,"Teaser":288,"FullLayout":60,"ImageFullpath":289,"ImageMetadata":290,"ListingImageFullpath":23,"ListingImageMetadata":291,"ImageFullpathMobileStartseite":292,"ImageThumbnailMobileStartseite":292,"ImageFullpathMobileProjectTeaser":293,"ImageThumbnailMobileProjectTeaser":293,"ImageFullpathMobileInTheProject":294,"TitlesByLocale":295,"PrettyUrlsByLocale":297,"PublicUrlsByLocale":298,"Categories":301,"Taggings":303},"2019-09-16 07:02:00",18,"65","Lohrmanns Brew – Markenidentität, Corporate Design, Marketingkampagne","Ungewöhnliche Marken brauchen ungewöhnliche Markendesigns.","\u002Fassets\u002FProjekte\u002Floud\u002FLohrmanns\u002F63\u002Fimage-thumb__63__webp\u002FLohrmanns-Produktdesign-GCI-Pils.09bbf1ed.jpg",[],[],"\u002Fassets\u002FProjekte\u002Floud\u002FLohrmanns\u002F63\u002Fimage-thumb__63__mobile-startseite\u002FLohrmanns-Produktdesign-GCI-Pils.4afbec7d.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FLohrmanns\u002F63\u002Fimage-thumb__63__mobile-project-teaser\u002FLohrmanns-Produktdesign-GCI-Pils.418711f1.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FLohrmanns\u002F63\u002Fimage-thumb__63__mobile-in-the-project\u002FLohrmanns-Produktdesign-GCI-Pils.4b97e6b8.jpg",{"en":296,"de":287},"Lohrmanns Brew - 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Nobody gets out of here alive.",{},{"en":328,"de":329},"\u002Fen\u002Fproject\u002Floud\u002Ftrauer-now---nobody-gets-out-of-here-alive","\u002Fprojekt\u002Floud\u002Ftrauer-now-keiner-kommt-hier-lebend-raus",[331],{"key":75,"title":75},[333,334,335,336,337,339,341,342,343,345],{"key":80,"title":80,"filterGroup":75},{"key":113,"title":113,"filterGroup":75},{"key":219,"title":219,"filterGroup":75},{"key":78,"title":78,"filterGroup":75},{"key":338,"title":338,"filterGroup":75},"markeninteraktion",{"key":340,"title":340,"filterGroup":75},"special-ooh",{"key":111,"title":111,"filterGroup":75},{"key":115,"title":115,"filterGroup":75},{"key":344,"title":344,"filterGroup":75},"landingpage",{"key":346,"title":346,"filterGroup":75},"event-dokumentation",{"ProjectDate":348,"Index":349,"ID":350,"Published":5,"Title":351,"Teaser":352,"FullLayout":60,"ImageFullpath":353,"ImageMetadata":354,"ListingImageFullpath":23,"ListingImageMetadata":355,"ImageFullpathMobileStartseite":356,"ImageThumbnailMobileStartseite":356,"ImageFullpathMobileProjectTeaser":357,"ImageThumbnailMobileProjectTeaser":357,"ImageFullpathMobileInTheProject":358,"TitlesByLocale":359,"PrettyUrlsByLocale":361,"PublicUrlsByLocale":362,"Categories":365,"Taggings":367,"Description":370,"ImageOriginalFullpath":371,"Images":372,"Related Projects":373,"Quotes":3,"Textimage":376,"Link":3,"Video":412,"Ctaimages":414,"StructuredData":415,"ImageUrl":353,"ImageThumbnail":353,"ImageUrlMobileProjectTeaser":357,"ImageUrlMobileInTheProject":358,"ImageThumbnailMobileInTheProject":358,"ImageFullpathDesktopProjectTeaser":447,"ImageUrlDesktopProjectTeaser":447,"ImageThumbnailDesktopProjectTeaser":447,"ImageFullpathDesktopProject":448,"ImageUrlDesktopProject":448,"ImageThumbnailDesktopProject":448,"CtaimagesMobileStartseite":449,"CtaimagesMobileProjectTeaser":450,"CtaimagesMobileInTheProject":451,"CtaimagesDesktopProjectTeaser":452,"CtaimagesDesktopProject":453,"ImagesMobileStartseite":454,"ImagesMobileProjectTeaser":455,"ImagesMobileInTheProject":456,"ImagesDesktopProjectTeaser":457,"ImagesDesktopProject":458},"2020-06-23 07:02:00",23,"284","innocent – mit PETition und Kampagne außer Rand und Pfand","Wie wir deutsches Gesetz geändert, das Pfandsystem modernisiert, die Klaviatur einer saftigen 360-Grad-Kampagne gespielt und schließlich die Welt einen kleinen Tick besser gemacht haben.","\u002Fassets\u002FProjekte\u002Floud\u002FInnocent\u002F474\u002Fimage-thumb__474__webp\u002Finnocent-setzt-sich-fuer-pfand-ein-dt.fe42b091.webp",[],[],"\u002Fassets\u002FProjekte\u002Floud\u002FInnocent\u002F474\u002Fimage-thumb__474__mobile-startseite\u002Finnocent-setzt-sich-fuer-pfand-ein-dt.f0457ea6.webp","\u002Fassets\u002FProjekte\u002Floud\u002FInnocent\u002F474\u002Fimage-thumb__474__mobile-project-teaser\u002Finnocent-setzt-sich-fuer-pfand-ein-dt.41849734.webp","\u002Fassets\u002FProjekte\u002Floud\u002FInnocent\u002F474\u002Fimage-thumb__474__mobile-in-the-project\u002Finnocent-setzt-sich-fuer-pfand-ein-dt.e822a326.webp",{"en":360,"de":351},"innocent - with PETition and campaign out of bounds",{},{"en":363,"de":364},"\u002Fen\u002Fproject\u002Floud\u002Finnocent---with-petition-and-campaign-out-of-bounds","\u002Fprojekt\u002Floud\u002Finnocent-mit-petition-und-kampagne-ausser-rand-und-pfand",[366],{"key":75,"title":75},[368,369],{"key":82,"title":82,"filterGroup":75},{"key":84,"title":84,"filterGroup":75},"\u003Cp>Wir mögen unseren Planeten. Leider ist hier bei Weitem nicht alles dufte. Deswegen laufen wir warm, wenn wir daran etwas ändern können. Zum Beispiel mit Smoothie-Hersteller innocent. Der wollte mit seinen Einweg-PET-Flaschen auch Teil des deutschen Pfandsystems werden. So kann das PET wieder für Flaschen oder andere Dinge aufbereitet werden und landet nicht in der Verbrennung. Ein Kreislauf. Das heißt heruntergebrochen: Wir mussten deutsches Gesetz ändern! Adrenalin, Endorphine und Fruchtpüree in unseren Adern.\u003Cbr \u002F>\n \u003C\u002Fp>\n\n\u003Chr \u002F>\n\u003Cp>Solches Engagement lieben wir: Positive Initiativen aus der Wirtschaft in die Gesellschaft bringen. Nur wie? Es kam uns die Idee, eine „PETition“ auf change.org zu starten, um der Legislative Druck zu machen. Mindestens 50.000 Unterschriften waren das notwendige Ziel. Und die Botschafter für unsere PETition sollten die heimlichen Stars von innocent sein, die süßen Früchte aus den PET-Flaschen. \u003C\u002Fp>\n\n\u003Chr \u002F>\n\u003Cp>Leitidee, Keyvisual, sämtliche Kampagnen-Assets und die Steuerung der Kampagne waren unser Juice. Am Ende war der Kampagnen-Rundumschlag wie ein perfekt abgerundeter Smoothie:\u003C\u002Fp>\n\n\u003Cul>\n\t\u003Cli>Online-Kampagne: Über ein Umfrage-Ad-Format konnten wir ganz smooth unsere PETition streuen.\u003C\u002Fli>\n\t\u003Cli>Social-Media-Ads: Auf Twitter und Snapchat wurden mittels Video-Ads auf die PETition aufmerksam gemacht und Unterschriften gesammelt.\u003C\u002Fli>\n\t\u003Cli>Influencer-Marketing: Wir nutzten Reichweite und Einfluss bekannter Creator.\u003C\u002Fli>\n\t\u003Cli>Dark Social: Unsere Klicker-Gang teilte Inhalte in WhatsApp, Telegram- und Facebook-Gruppen sowie bei nebenan.de unter dem offiziellen Radar.\u003Cbr \u002F>\n\t \u003C\u002Fli>\n\u003C\u002Ful>\n\n\u003Chr \u002F>\n\u003Cp>Auch offline waren wir aktiv:\u003C\u002Fp>\n\n\u003Cul>\n\t\u003Cli>Print-Advertorials: Wir klärten auf, warum es die Änderung im Pfandgesetz braucht.\u003C\u002Fli>\n\t\u003Cli>POS-Aktion: 10.000 innocent-Flaschen erhielten Protestschildchen für mehr Aufmerksamkeit im Handel.\u003C\u002Fli>\n\t\u003Cli>Special-Out-of-Home in Berlin: In einem Pop-up-Store wurde der Mehrwert des Rohstoffs PET greifbar. Dazu gab es ein Mural mit Aufruf zur Teilnahme. \u003C\u002Fli>\n\u003C\u002Ful>\n\n\u003Cp>\u003Cbr \u002F>\nWir fühlten den Vibe und gierten danach, mit der Kampagne deutsches Gesetz (genauer gesagt § 31 Absatz 4 Nr. 7 VerpackG) zu ändern. Und auf den faulen Missstand im Verpackungsgesetz hinzuweisen. Die „Pfand für alle“ Kampagne hatte es uns gezeigt. Wenn du verändern möchtest, tu es einfach. Be the change!\u003Cbr \u002F>\n \u003C\u002Fp>\n\n\u003Chr \u002F>\n\u003Cp>Vier Wochen Kampagnenzeitraum waren rum. Wir blinzelten schließlich auf den Counter unserer PETition auf change.org. 76.873 Unterschriften. MEGA! Weit übers Ziel hinaus, ein Erfolg. Mit dicken Ordnern ging es zum Bundeswirtschaftsministerium und wir übergaben symbolisch die Unterschriftenlisten mit unserem Anliegen. Worauf wir monatelang hingearbeitet hatten, ist schließlich Realität geworden und hat Früchte getragen. Darauf 'nen Smoothie! \u003Cbr \u002F>\nDer Rest ist Geschichte. Seit dem 1. Januar 2022 gilt das neue Pfandgesetz auch für alle Smoothie-Flaschen und für viele weiteren Getränkeverpackungen. \u003Cbr \u002F>\n \u003C\u002Fp>\n\n\u003Chr \u002F>\n\u003Cp>Hier ein paar fruchtbare KPIs der Kampagne:\u003C\u002Fp>\n\n\u003Cul>\n\t\u003Cli>133 k Landingpage-Aufrufe\u003C\u002Fli>\n\t\u003Cli>4,1 Mio. User über Online Advertorials erreicht\u003C\u002Fli>\n\t\u003Cli>412 k Impressions über Influencer \u003C\u002Fli>\n\t\u003Cli>539 k Complete-Views bei Snapchat\u003C\u002Fli>\n\t\u003Cli>80 k Tweet Engagements auf Twitter\u003C\u002Fli>\n\t\u003Cli>128 k Clicks auf unsere interaktive Opinary-Ad\u003C\u002Fli>\n\t\u003Cli>200 Besucher in unserem einwöchigen Pop-up-Store\u003Cbr \u002F>\n\t \u003C\u002Fli>\n\u003C\u002Ful>\n\n\u003Chr \u002F>\n\u003Cp>Die Getränkeindustrie ist nun auch dank uns eine Saftlänge nachhaltiger. Die kleinen animierten Früchtchen mit ihren Sprüchen konnten mehr als genügend Menschen überzeugen, sich für ein besseres Pfandgesetz einzusetzen. Good Job. Schulterklopfen. Ritterschlag. Heiligenschein. Alles gefühlt.\u003C\u002Fp>\n","\u002Fassets\u002FProjekte\u002Floud\u002FInnocent\u002Finnocent-setzt-sich-fuer-pfand-ein-dt.webp",[],[374,375],63,273,[377,394,403],{"title":23,"text":23,"alignment":378,"fuuscreen":23,"video":3,"images":379},"left",[380,387],{"desktop-project":381,"desktop-project-teaser":382,"mobile-in-the-project":383,"mobile-project-teaser":384,"unscaled":385,"metadata":386},"\u002Fassets\u002FProjekte\u002Floud\u002FInnocent\u002F472\u002Fimage-thumb__472__desktop-project\u002FDSC_1842.1fae221f.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FInnocent\u002F472\u002Fimage-thumb__472__desktop-project-teaser\u002FDSC_1842.9269c020.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FInnocent\u002F472\u002Fimage-thumb__472__mobile-in-the-project\u002FDSC_1842.26a600f4.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FInnocent\u002F472\u002Fimage-thumb__472__mobile-project-teaser\u002FDSC_1842.57de5aff.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FInnocent\u002FDSC_1842.jpg",[],{"desktop-project":388,"desktop-project-teaser":389,"mobile-in-the-project":390,"mobile-project-teaser":391,"unscaled":392,"metadata":393},"\u002Fassets\u002FProjekte\u002Floud\u002FInnocent\u002F355\u002Fimage-thumb__355__desktop-project\u002FInnocent-ooh-mural-berlin.5333c481.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FInnocent\u002F355\u002Fimage-thumb__355__desktop-project-teaser\u002FInnocent-ooh-mural-berlin.672101dd.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FInnocent\u002F355\u002Fimage-thumb__355__mobile-in-the-project\u002FInnocent-ooh-mural-berlin.312009a9.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FInnocent\u002F355\u002Fimage-thumb__355__mobile-project-teaser\u002FInnocent-ooh-mural-berlin.c983ab2b.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FInnocent\u002FInnocent-ooh-mural-berlin.jpg",[],{"title":23,"text":23,"alignment":23,"fuuscreen":5,"video":3,"images":395},[396],{"desktop-project":397,"desktop-project-teaser":398,"mobile-in-the-project":399,"mobile-project-teaser":400,"unscaled":401,"metadata":402},"\u002Fassets\u002FProjekte\u002Floud\u002FInnocent\u002F354\u002Fimage-thumb__354__desktop-project\u002Fmockup-iPhone-innocent.cdfc3558.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FInnocent\u002F354\u002Fimage-thumb__354__desktop-project-teaser\u002Fmockup-iPhone-innocent.889c21a2.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FInnocent\u002F354\u002Fimage-thumb__354__mobile-in-the-project\u002Fmockup-iPhone-innocent.6969f1d4.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FInnocent\u002F354\u002Fimage-thumb__354__mobile-project-teaser\u002Fmockup-iPhone-innocent.4d9717d3.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FInnocent\u002Fmockup-iPhone-innocent.jpg",[],{"title":23,"text":23,"alignment":23,"fuuscreen":5,"video":3,"images":404},[405],{"desktop-project":406,"desktop-project-teaser":407,"mobile-in-the-project":408,"mobile-project-teaser":409,"unscaled":410,"metadata":411},"\u002Fassets\u002FProjekte\u002Floud\u002FInnocent\u002F356\u002Fimage-thumb__356__desktop-project\u002Fpop-up-store-innocent-nachhaltigkeit.7000b168.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FInnocent\u002F356\u002Fimage-thumb__356__desktop-project-teaser\u002Fpop-up-store-innocent-nachhaltigkeit.635cadc9.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FInnocent\u002F356\u002Fimage-thumb__356__mobile-in-the-project\u002Fpop-up-store-innocent-nachhaltigkeit.54bec90a.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FInnocent\u002F356\u002Fimage-thumb__356__mobile-project-teaser\u002Fpop-up-store-innocent-nachhaltigkeit.436f4859.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FInnocent\u002Fpop-up-store-innocent-nachhaltigkeit.jpg",[],[413],"EAtHBZHFArM",[],[416],{"@context":417,"@type":418,"name":351,"description":419,"keywords":420,"image":371,"url":421,"inLanguage":422,"creator":423},"https:\u002F\u002Fschema.org","CreativeWork","Wir mögen unseren Planeten. Leider ist hier bei Weitem nicht alles dufte. Deswegen laufen wir warm, wenn wir daran etwas ändern können. Zum Beispiel mit Smoothie-Hersteller innocent. Der wollte mit seinen Einweg-PET-Flaschen auch Teil des deutschen Pfandsystems werden. So kann das PET wieder für Flaschen oder andere Dinge aufbereitet werden und landet nicht in der Verbrennung. Ein Kreislauf. Das heißt heruntergebrochen: Wir mussten deutsches Gesetz ändern! Adrenalin, Endorphine und Fruchtpüree in unseren Adern.   Solches Engagement lieben wir: Positive Initiativen aus der Wirtschaft in die Gesellschaft bringen. Nur wie? Es kam uns die Idee, eine „PETition“ auf change.org zu starten, um der Legislative Druck zu machen. Mindestens 50.000 Unterschriften waren das notwendige Ziel. Und die Botschafter für unsere PETition sollten die heimlichen Stars von innocent sein, die süßen Früchte aus den PET-Flaschen.  Leitidee, Keyvisual, sämtliche Kampagnen-Assets und die Steuerung der Kampagne waren unser Juice. Am Ende war der Kampagnen-Rundumschlag wie ein perfekt abgerundeter Smoothie: Online-Kampagne: Über ein Umfrage-Ad-Format konnten wir ganz smooth unsere PETition streuen. Social-Media-Ads: Auf Twitter und Snapchat wurden mittels Video-Ads auf die PETition aufmerksam gemacht und Unterschriften gesammelt. Influencer-Marketing: Wir nutzten Reichweite und Einfluss bekannter Creator. Dark Social: Unsere Klicker-Gang teilte Inhalte in WhatsApp, Telegram- und Facebook-Gruppen sowie bei nebenan.de unter dem offiziellen Radar.   Auch offline waren wir aktiv: Print-Advertorials: Wir klärten auf, warum es die Änderung im Pfandgesetz braucht. POS-Aktion: 10.000 innocent-Flaschen erhielten Protestschildchen für mehr Aufmerksamkeit im Handel. Special-Out-of-Home in Berlin: In einem Pop-up-Store wurde der Mehrwert des Rohstoffs PET greifbar. Dazu gab es ein Mural mit Aufruf zur Teilnahme.  Wir fühlten den Vibe und gierten danach, mit der Kampagne deutsches Gesetz (genauer gesagt § 31 Absatz 4 Nr. 7 VerpackG) zu ändern. Und auf den faulen Missstand im Verpackungsgesetz hinzuweisen. Die „Pfand für alle“ Kampagne hatte es uns gezeigt. Wenn du verändern möchtest, tu es einfach. Be the change!   Vier Wochen Kampagnenzeitraum waren rum. Wir blinzelten schließlich auf den Counter unserer PETition auf change.org. 76.873 Unterschriften. MEGA! Weit übers Ziel hinaus, ein Erfolg. Mit dicken Ordnern ging es zum Bundeswirtschaftsministerium und wir übergaben symbolisch die Unterschriftenlisten mit unserem Anliegen. Worauf wir monatelang hingearbeitet hatten, ist schließlich Realität geworden und hat Früchte getragen. Darauf 'nen Smoothie!  Der Rest ist Geschichte. Seit dem 1. Januar 2022 gilt das neue Pfandgesetz auch für alle Smoothie-Flaschen und für viele weiteren Getränkeverpackungen.    Hier ein paar fruchtbare KPIs der Kampagne: 133 k Landingpage-Aufrufe 4,1 Mio. User über Online Advertorials erreicht 412 k Impressions über Influencer  539 k Complete-Views bei Snapchat 80 k Tweet Engagements auf Twitter 128 k Clicks auf unsere interaktive Opinary-Ad 200 Besucher in unserem einwöchigen Pop-up-Store   Die Getränkeindustrie ist nun auch dank uns eine Saftlänge nachhaltiger. Die kleinen animierten Früchtchen mit ihren Sprüchen konnten mehr als genügend Menschen überzeugen, sich für ein besseres Pfandgesetz einzusetzen. Good Job. Schulterklopfen. Ritterschlag. Heiligenschein. 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Strong tomorrow.",{},{"en":1005,"de":1006},"\u002Fen\u002Fproject\u002Floud\u002Fsms---loud-today-strong-tomorrow","\u002Fprojekt\u002Floud\u002Fsms-heute-laut-morgen-stark",[1008],{"key":75,"title":75},[1010,1011,1012,1013,1015,1016,1017,1018],{"key":141,"title":141,"filterGroup":75},{"key":659,"title":659,"filterGroup":75},{"key":577,"title":577,"filterGroup":75},{"key":1014,"title":1014,"filterGroup":75},"claimentwicklung",{"key":88,"title":88,"filterGroup":75},{"key":701,"title":701,"filterGroup":75},{"key":665,"title":665,"filterGroup":75},{"key":661,"title":661,"filterGroup":75},{"ProjectDate":1020,"Index":1021,"ID":1022,"Published":5,"Title":1023,"Teaser":1024,"FullLayout":60,"ImageFullpath":1025,"ImageMetadata":1026,"ListingImageFullpath":23,"ListingImageMetadata":1027,"ImageFullpathMobileStartseite":1028,"ImageThumbnailMobileStartseite":1028,"ImageFullpathMobileProjectTeaser":1029,"ImageThumbnailMobileProjectTeaser":1029,"ImageFullpathMobileInTheProject":1030,"TitlesByLocale":1031,"PrettyUrlsByLocale":1033,"PublicUrlsByLocale":1034,"Categories":1037,"Taggings":1039},"2025-06-05 07:02:00",8,"388","Börsenverein – Das nächste Kapitel beginnt jetzt","Der Börsenverein des Deutschen Buchhandels wird stolze 200 Jahre alt. Und wir schreiben das \"Neue Kapitel\" direkt mit. In Leipzig und Berlin.","\u002Fassets\u002F_default_upload_bucket\u002F449\u002Fimage-thumb__449__webp\u002FDSC_4726.47cb126e.jpg",[],[],"\u002Fassets\u002F_default_upload_bucket\u002F449\u002Fimage-thumb__449__mobile-startseite\u002FDSC_4726.faa6ffad.jpg","\u002Fassets\u002F_default_upload_bucket\u002F449\u002Fimage-thumb__449__mobile-project-teaser\u002FDSC_4726.44e6916a.jpg","\u002Fassets\u002F_default_upload_bucket\u002F449\u002Fimage-thumb__449__mobile-in-the-project\u002FDSC_4726.5126cfc4.jpg",{"en":1032,"de":1023},"Börsenverein – The Next Chapter Starts Now",{},{"en":1035,"de":1036},"\u002Fen\u002Fproject\u002Floud\u002Fboersenverein-the-next-chapter-starts-now","\u002Fprojekt\u002Floud\u002Fboersenverein-das-naechste-kapitel-beginnt-jetzt",[1038],{"key":75,"title":75},[1040,1041,1042,1043,1044,1045,1046,1047],{"key":831,"title":831,"filterGroup":75},{"key":701,"title":701,"filterGroup":75},{"key":88,"title":88,"filterGroup":75},{"key":665,"title":665,"filterGroup":75},{"key":663,"title":663,"filterGroup":75},{"key":667,"title":667,"filterGroup":75},{"key":344,"title":344,"filterGroup":75},{"key":661,"title":661,"filterGroup":75},{"ProjectDate":1049,"Index":1050,"ID":1051,"Published":5,"Title":1052,"Teaser":1053,"FullLayout":60,"ImageFullpath":1054,"ImageMetadata":1055,"ListingImageFullpath":23,"ListingImageMetadata":1056,"ImageFullpathMobileStartseite":1057,"ImageThumbnailMobileStartseite":1057,"ImageFullpathMobileProjectTeaser":1058,"ImageThumbnailMobileProjectTeaser":1058,"ImageFullpathMobileInTheProject":1059,"TitlesByLocale":1060,"PrettyUrlsByLocale":1062,"PublicUrlsByLocale":1063,"Categories":1066,"Taggings":1068},"2025-06-18 07:02:00",26,"401","Adobe – Die Welt bei uns zu Gast","Von wegen virtuelle Events sind langweilig. Wir verwandeln unser Dresdner Office in ein internationales Broadcast-Center und streamen für 72 Länder.","\u002Fassets\u002FProjekte\u002Floud\u002Fadobe\u002F477\u002Fimage-thumb__477__webp\u002FAdobe-Developers-Live-Tag1-35.9afe4e8d.jpg",[],[],"\u002Fassets\u002FProjekte\u002Floud\u002Fadobe\u002F477\u002Fimage-thumb__477__mobile-startseite\u002FAdobe-Developers-Live-Tag1-35.28cb4250.jpg","\u002Fassets\u002FProjekte\u002Floud\u002Fadobe\u002F477\u002Fimage-thumb__477__mobile-project-teaser\u002FAdobe-Developers-Live-Tag1-35.9e84ecee.jpg","\u002Fassets\u002FProjekte\u002Floud\u002Fadobe\u002F477\u002Fimage-thumb__477__mobile-in-the-project\u002FAdobe-Developers-Live-Tag1-35.fe5a1357.jpg",{"en":1061,"de":1052},"Adobe – Dresden Broadcasts to 72 Countries",{},{"en":1064,"de":1065},"\u002Fen\u002Fproject\u002Floud\u002Fadobe-dresden-broadcasts-to-72-countries","\u002Fprojekt\u002Floud\u002Fadobe-die-welt-bei-uns-zu-gast",[1067],{"key":75,"title":75},[1069,1070,1071,1072,1073],{"key":88,"title":88,"filterGroup":75},{"key":665,"title":665,"filterGroup":75},{"key":84,"title":84,"filterGroup":75},{"key":701,"title":701,"filterGroup":75},{"key":831,"title":831,"filterGroup":75},{"ProjectDate":1075,"Index":149,"ID":1076,"Published":5,"Title":1077,"Teaser":1078,"FullLayout":60,"ImageFullpath":1079,"ImageMetadata":1080,"ListingImageFullpath":23,"ListingImageMetadata":1081,"ImageFullpathMobileStartseite":1082,"ImageThumbnailMobileStartseite":1082,"ImageFullpathMobileProjectTeaser":1083,"ImageThumbnailMobileProjectTeaser":1083,"ImageFullpathMobileInTheProject":1084,"TitlesByLocale":1085,"PrettyUrlsByLocale":1087,"PublicUrlsByLocale":1088,"Categories":1091,"Taggings":1093},"2025-07-22 07:02:00","504","Ostsächsische Sparkasse Dresden – Mehr als eine Bank. Für die ganze Region.","Banken und Gefühle – passt nicht? Noch nicht! Wir machen aus Geldautomaten Nachbarn und aus Filialen Freunde. Eine Kampagne, die nicht mit Zinsen wirbt, sondern berührt.","\u002Fassets\u002F_default_upload_bucket\u002F848\u002Fimage-thumb__848__webp\u002FOSD-Image-Kampagne-Strassenbahn-Litfasssaeule-mit-Imagebahn.633f0a25.png",[],[],"\u002Fassets\u002F_default_upload_bucket\u002F848\u002Fimage-thumb__848__mobile-startseite\u002FOSD-Image-Kampagne-Strassenbahn-Litfasssaeule-mit-Imagebahn.1a11dc44.png","\u002Fassets\u002F_default_upload_bucket\u002F848\u002Fimage-thumb__848__mobile-project-teaser\u002FOSD-Image-Kampagne-Strassenbahn-Litfasssaeule-mit-Imagebahn.1106131b.png","\u002Fassets\u002F_default_upload_bucket\u002F848\u002Fimage-thumb__848__mobile-in-the-project\u002FOSD-Image-Kampagne-Strassenbahn-Litfasssaeule-mit-Imagebahn.7843fb6c.png",{"en":1086,"de":1077},"Ostsächsische Sparkasse Dresden – From Account Balance to a Sense of Home",{},{"en":1089,"de":1090},"\u002Fen\u002Fproject\u002Floud\u002Fostsaechsische-sparkasse-dresden-from-account-balance-to-a-sense-of-home","\u002Fprojekt\u002Floud\u002Fostsaechsische-sparkasse-dresden-mehr-als-eine-bank-fuer-die-ganze-region",[1092],{"key":75,"title":75},[1094,1095,1097,1098,1099,1100,1101,1102,1103],{"key":835,"title":835,"filterGroup":75},{"key":1096,"title":1096,"filterGroup":75},"b2c-kampagne",{"key":1014,"title":1014,"filterGroup":75},{"key":577,"title":577,"filterGroup":75},{"key":864,"title":864,"filterGroup":75},{"key":82,"title":82,"filterGroup":75},{"key":663,"title":663,"filterGroup":75},{"key":665,"title":665,"filterGroup":75},{"key":661,"title":661,"filterGroup":75},{"ProjectDate":1105,"Index":1106,"ID":1107,"Published":5,"Title":1108,"Teaser":1109,"FullLayout":20,"ImageFullpath":1110,"ImageMetadata":1111,"ListingImageFullpath":23,"ListingImageMetadata":1112,"ImageFullpathMobileStartseite":1113,"ImageThumbnailMobileStartseite":1113,"ImageFullpathMobileProjectTeaser":1114,"ImageThumbnailMobileProjectTeaser":1114,"ImageFullpathMobileInTheProject":1115,"TitlesByLocale":1116,"PrettyUrlsByLocale":1118,"PublicUrlsByLocale":1119,"Categories":1122,"Taggings":1124},"2025-08-08 07:02:00",7,"495","Radeberger – Booty Base: Traditionspils trifft Underground-Techno","Wie wir eine traditionsreiche Biermarke glaubwürdig in die Techno-Szene gebracht haben? Mit einem Bus, vor dem DJs morgens um sechs schon Schlange standen","\u002Fassets\u002FProjekte\u002Floud\u002FRadeberger%20SMS\u002F798\u002Fimage-thumb__798__webp\u002FSMS-Radeberger-F-Tag2-8.63cdf2d8.png",[],[],"\u002Fassets\u002FProjekte\u002Floud\u002FRadeberger%20SMS\u002F798\u002Fimage-thumb__798__mobile-startseite\u002FSMS-Radeberger-F-Tag2-8.b0059674.png","\u002Fassets\u002FProjekte\u002Floud\u002FRadeberger%20SMS\u002F798\u002Fimage-thumb__798__mobile-project-teaser\u002FSMS-Radeberger-F-Tag2-8.1eb7b18a.png","\u002Fassets\u002FProjekte\u002Floud\u002FRadeberger%20SMS\u002F798\u002Fimage-thumb__798__mobile-in-the-project\u002FSMS-Radeberger-F-Tag2-8.461ca06b.png",{"en":1117,"de":1108},"Radeberger – Booty Base: Traditional pilsner meets underground techno",{},{"en":1120,"de":1121},"\u002Fen\u002Fproject\u002Floud\u002Fradeberger-booty-base-traditional-pilsner-meets-underground-techno","\u002Fprojekt\u002Floud\u002Fradeberger-booty-base-traditionspils-trifft-underground-techno",[1123],{"key":75,"title":75},[1125,1126,1127,1128,1129,1130],{"key":701,"title":701,"filterGroup":75},{"key":88,"title":88,"filterGroup":75},{"key":550,"title":550,"filterGroup":519},{"key":577,"title":577,"filterGroup":75},{"key":346,"title":346,"filterGroup":75},{"key":78,"title":78,"filterGroup":75},{"ProjectDate":1132,"Index":461,"ID":1133,"Published":5,"Title":1134,"Teaser":1135,"FullLayout":60,"ImageFullpath":1136,"ImageMetadata":1137,"ListingImageFullpath":23,"ListingImageMetadata":1138,"ImageFullpathMobileStartseite":1139,"ImageThumbnailMobileStartseite":1139,"ImageFullpathMobileProjectTeaser":1140,"ImageThumbnailMobileProjectTeaser":1140,"ImageFullpathMobileInTheProject":1141,"TitlesByLocale":1142,"PrettyUrlsByLocale":1144,"PublicUrlsByLocale":1145,"Categories":1148,"Taggings":1150},"2025-10-23 07:02:00","517","Salomon FoodWorld – Der Fixstern im Foodservice","Der Vorreiter im Foodservice bekommt ein Corporate Design, das seiner Innovationskraft gerecht wird. Mit dem Fixstern als Symbol für Orientierung und Pioniergeist.","\u002Fassets\u002F_default_upload_bucket\u002F884\u002Fimage-thumb__884__webp\u002FSALOMON-FoodWorld-Fixstern.402a1f34.png",[],[],"\u002Fassets\u002F_default_upload_bucket\u002F884\u002Fimage-thumb__884__mobile-startseite\u002FSALOMON-FoodWorld-Fixstern.8e42c925.png","\u002Fassets\u002F_default_upload_bucket\u002F884\u002Fimage-thumb__884__mobile-project-teaser\u002FSALOMON-FoodWorld-Fixstern.5355c07e.png","\u002Fassets\u002F_default_upload_bucket\u002F884\u002Fimage-thumb__884__mobile-in-the-project\u002FSALOMON-FoodWorld-Fixstern.e0b6bf3f.png",{"en":1143,"de":1134},"Salomon FoodWorld – A mainstay in the foodservice industry",{},{"en":1146,"de":1147},"\u002Fen\u002Fproject\u002Floud\u002Fsalomon-foodworld-a-mainstay-in-the-foodservice-industry","\u002Fprojekt\u002Floud\u002Fsalomon-foodworld-der-fixstern-im-foodservice",[1149],{"key":75,"title":75},[1151,1152,1153,1154,1155,1156,1157],{"key":219,"title":219,"filterGroup":75},{"key":665,"title":665,"filterGroup":75},{"key":221,"title":221,"filterGroup":75},{"key":505,"title":505,"filterGroup":75},{"key":223,"title":223,"filterGroup":75},{"key":225,"title":225,"filterGroup":75},{"key":308,"title":308,"filterGroup":75},{"ProjectDate":1159,"Index":1160,"ID":1161,"Published":5,"Title":1162,"Teaser":1163,"FullLayout":60,"ImageFullpath":1164,"ImageMetadata":1165,"ListingImageFullpath":23,"ListingImageMetadata":1166,"ImageFullpathMobileStartseite":1167,"ImageThumbnailMobileStartseite":1167,"ImageFullpathMobileProjectTeaser":1168,"ImageThumbnailMobileProjectTeaser":1168,"ImageFullpathMobileInTheProject":1169,"TitlesByLocale":1170,"PrettyUrlsByLocale":1172,"PublicUrlsByLocale":1173,"Categories":1176,"Taggings":1178},"2025-11-19 08:02:00",4,"511","PROGRESS Finanzplaner – Micdrop mit Mehrwert","Wenn Rendite auf Reime trifft: Wie wir nachhaltiges Investieren mit Poetry Slam auf die Bühne gebracht und die Bude vollgemacht haben. ","\u002Fassets\u002FProjekte\u002Floud\u002FPROGRESS-MMM\u002F854\u002Fimage-thumb__854__webp\u002FMMM-2025-20.7a2a3164.jpg",[],[],"\u002Fassets\u002FProjekte\u002Floud\u002FPROGRESS-MMM\u002F854\u002Fimage-thumb__854__mobile-startseite\u002FMMM-2025-20.d7df979d.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FPROGRESS-MMM\u002F854\u002Fimage-thumb__854__mobile-project-teaser\u002FMMM-2025-20.67288be4.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FPROGRESS-MMM\u002F854\u002Fimage-thumb__854__mobile-in-the-project\u002FMMM-2025-20.6e30447f.jpg",{"en":1171,"de":1162},"PROGRESS Financial Planner – Micdrop with Added Value",{},{"en":1174,"de":1175},"\u002Fen\u002Fproject\u002Floud\u002Fprogress-financial-planner-micdrop-with-added-value","\u002Fprojekt\u002Floud\u002Fprogress-finanzplaner-micdrop-mit-mehrwert",[1177],{"key":75,"title":75},[1179,1180,1181,1182],{"key":88,"title":88,"filterGroup":75},{"key":577,"title":577,"filterGroup":75},{"key":701,"title":701,"filterGroup":75},{"key":346,"title":346,"filterGroup":75},{"ProjectDate":1184,"Index":230,"ID":1185,"Published":5,"Title":1186,"Teaser":1187,"FullLayout":60,"ImageFullpath":1188,"ImageMetadata":1189,"ListingImageFullpath":23,"ListingImageMetadata":1190,"ImageFullpathMobileStartseite":1191,"ImageThumbnailMobileStartseite":1191,"ImageFullpathMobileProjectTeaser":1192,"ImageThumbnailMobileProjectTeaser":1192,"ImageFullpathMobileInTheProject":1193,"TitlesByLocale":1194,"PrettyUrlsByLocale":1196,"PublicUrlsByLocale":1197,"Categories":1200,"Taggings":1202},"2026-03-13 08:02:00","543","Papenbreer – Wie Dresden eine neue Luxus-Adresse bekam","Eine Premium-Fashion-Marke, ein einzigartiges Storekonzept, eine Stadt zum Erobern. Wie wir aus einer Store-Eröffnung einen echten Markenmoment machten.","\u002Fassets\u002FProjekte\u002Floud\u002FPapenbreer-Storeer%C3%B6ffnung\u002F959\u002Fimage-thumb__959__webp\u002FPapenbreer-Grand-Opening-05412.79a01416.jpg",[],[],"\u002Fassets\u002FProjekte\u002Floud\u002FPapenbreer-Storeer%C3%B6ffnung\u002F959\u002Fimage-thumb__959__mobile-startseite\u002FPapenbreer-Grand-Opening-05412.967443de.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FPapenbreer-Storeer%C3%B6ffnung\u002F959\u002Fimage-thumb__959__mobile-project-teaser\u002FPapenbreer-Grand-Opening-05412.458fe5d6.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FPapenbreer-Storeer%C3%B6ffnung\u002F959\u002Fimage-thumb__959__mobile-in-the-project\u002FPapenbreer-Grand-Opening-05412.731f897e.jpg",{"en":1195,"de":1186},"Papenbreer – How Dresden gained a new luxury address",{},{"en":1198,"de":1199},"\u002Fen\u002Fproject\u002Floud\u002Fpapenbreer-how-dresden-gained-a-new-luxury-address","\u002Fprojekt\u002Floud\u002Fpapenbreer-wie-dresden-eine-neue-luxus-adresse-bekam",[1201],{"key":75,"title":75},[1203,1204,1205,1206,1207,1208,1209,1210,1211,1212,1213,1216,1217,1218,1219,1220],{"key":86,"title":86,"filterGroup":75},{"key":141,"title":141,"filterGroup":75},{"key":346,"title":346,"filterGroup":75},{"key":701,"title":701,"filterGroup":75},{"key":88,"title":88,"filterGroup":75},{"key":579,"title":579,"filterGroup":75},{"key":78,"title":78,"filterGroup":75},{"key":84,"title":84,"filterGroup":75},{"key":111,"title":111,"filterGroup":75},{"key":505,"title":505,"filterGroup":75},{"key":1214,"title":1215,"filterGroup":519},"quick-checks","quick-checks-marke-und-marketing",{"key":577,"title":577,"filterGroup":75},{"key":699,"title":699,"filterGroup":75},{"key":711,"title":712,"filterGroup":75},{"key":709,"title":709,"filterGroup":75},{"key":831,"title":831,"filterGroup":75},{"ProjectDate":1222,"Index":461,"ID":1223,"Published":5,"Title":1224,"Teaser":1225,"FullLayout":60,"ImageFullpath":1226,"ImageMetadata":1227,"ListingImageFullpath":23,"ListingImageMetadata":1228,"ImageFullpathMobileStartseite":1229,"ImageThumbnailMobileStartseite":1229,"ImageFullpathMobileProjectTeaser":1230,"ImageThumbnailMobileProjectTeaser":1230,"ImageFullpathMobileInTheProject":1231,"TitlesByLocale":1232,"PrettyUrlsByLocale":1234,"PublicUrlsByLocale":1235,"Categories":1238,"Taggings":1241},"2026-05-13 07:02:00","534","Salomon FoodWorld – Der Katalog, der sich selbst kocht.","Copy & Paste war gestern – 160 Seiten Produktkatalog mit intelligenter Datenanbindung. Warum automatisierte Prozesse ein Gewinn für die Kreativität sind. 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