[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"pimcore:\u002Fprojekt\u002Floud\u002Fglaeserne-manufaktur-dresden-social-media-auf-der-uberholspur":3,"pimcore:project-listing-structured:\u002Fprojekte":4,"projects-initial:loud:glaeserne-manufaktur-dresden-social-media-auf-der-uberholspur:de":52},null,{"success":5,"documentId":6,"path":7,"prettyUrlsByLanguage":8,"seoData":11,"structuredData":14,"data":18},true,6,"\u002Fde\u002FProjekte",{"en":9,"de":10},"\u002Fen\u002Fprojects","\u002Fprojekte",{"metaTitle":12,"metaDescription":13},"Projekte & Cases – Deep und Loud Impact | CROMATICS","Von Adidas bis BASF:  Kampagnen, Events, Social Media und Transformationsprojekte – unsere Cases zeigen Wirkung in Marke und Organisation.",{"global":15,"additive":16,"merged":17},[],[],[],[19,26],{"key":20,"type":21,"items":22},"1","project-listing",{"elementAnchor":23,"projectListingHeaderHeadline":24,"uid":25,"brickStyles":23},"","plAygrounds everywHere","brick-d6-defaultarea-k1",{"key":27,"type":28,"items":29},"2","image-wall",{"elementAnchor":23,"headline":30,"imageWallCTA":31,"imageWallImg1":33,"imageWallImg2":39,"imageWallImg3":43,"imageWallImg4":47,"uid":51,"brickStyles":23},"sAy heLlo!",{"internalType":23,"linktype":23,"text":32,"path":23,"target":23,"parameters":23,"anchor":23,"title":23,"accesskey":23,"rel":23,"tabindex":23,"class":23},"Let´s get in touch",{"id":34,"fullpath":35,"filename":36,"type":37,"mimeType":38},612,"\u002Fassets\u002FUnterseiten-Assets\u002FImage%20Wall\u002FCROMATICS-Team-Agentur.jpg","CROMATICS-Team-Agentur.jpg","image","image\u002Fjpeg",{"id":40,"fullpath":41,"filename":42,"type":37,"mimeType":38},611,"\u002Fassets\u002FUnterseiten-Assets\u002FImage%20Wall\u002FCROMATICS-Team-Andreas.jpg","CROMATICS-Team-Andreas.jpg",{"id":44,"fullpath":45,"filename":46,"type":37,"mimeType":38},610,"\u002Fassets\u002FUnterseiten-Assets\u002FImage%20Wall\u002FCROMATICS-Team-Gemeinschaft.jpg","CROMATICS-Team-Gemeinschaft.jpg",{"id":48,"fullpath":49,"filename":50,"type":37,"mimeType":38},609,"\u002Fassets\u002FUnterseiten-Assets\u002FImage%20Wall\u002FCROMATICS-Team-Co-Kreation.jpg","CROMATICS-Team-Co-Kreation.jpg","brick-d6-defaultarea-k2",{"data":53},[54,89,116,147,197,228,256,283,312,347,370,394,431,466,491,642,668,708,746,773,808,831,874,907,935,964,989,1022,1052,1081,1107,1137,1164,1191,1216,1254],{"ProjectDate":55,"Index":56,"ID":57,"Published":5,"Title":58,"Teaser":59,"FullLayout":60,"ImageFullpath":61,"ImageMetadata":62,"ListingImageFullpath":23,"ListingImageMetadata":63,"ImageFullpathMobileStartseite":64,"ImageThumbnailMobileStartseite":64,"ImageFullpathMobileProjectTeaser":65,"ImageThumbnailMobileProjectTeaser":65,"ImageFullpathMobileInTheProject":66,"TitlesByLocale":67,"PrettyUrlsByLocale":69,"PublicUrlsByLocale":70,"Categories":73,"Taggings":76},"2015-06-08 07:02:00",24,"260","Adidas – Be the difference Kampagne im Sprint","Nicht mehr als sechs Wochen für die Umsetzung einer verrückten Idee.","0","\u002Fassets\u002FProjekte\u002Floud\u002FAdidas\u002F248\u002Fimage-thumb__248__webp\u002Fadidas-youtube-video-vorschau.264f88ab.jpeg",[],[],"\u002Fassets\u002FProjekte\u002Floud\u002FAdidas\u002F248\u002Fimage-thumb__248__mobile-startseite\u002Fadidas-youtube-video-vorschau.9733d605.jpeg","\u002Fassets\u002FProjekte\u002Floud\u002FAdidas\u002F248\u002Fimage-thumb__248__mobile-project-teaser\u002Fadidas-youtube-video-vorschau.ff0d3876.jpeg","\u002Fassets\u002FProjekte\u002Floud\u002FAdidas\u002F248\u002Fimage-thumb__248__mobile-in-the-project\u002Fadidas-youtube-video-vorschau.2692c904.jpeg",{"en":68,"de":58},"Adidas - Be the difference campaign in a sprint",{},{"en":71,"de":72},"\u002Fen\u002Fproject\u002Floud\u002Fadidas---be-the-difference-campaign-in-a-sprint","\u002Fprojekt\u002Floud\u002Fadidas-be-the-difference-kampagne-im-sprint",[74],{"key":75,"title":75},"loud",[77,79,81,83,85,87],{"key":78,"title":78,"filterGroup":75},"experiential-marketing",{"key":80,"title":80,"filterGroup":75},"out-of-home-marketing",{"key":82,"title":82,"filterGroup":75},"kampagne",{"key":84,"title":84,"filterGroup":75},"marketingkampagne",{"key":86,"title":86,"filterGroup":75},"eventmarketing",{"key":88,"title":88,"filterGroup":75},"event-konzeption",{"ProjectDate":90,"Index":91,"ID":92,"Published":5,"Title":93,"Teaser":94,"FullLayout":60,"ImageFullpath":95,"ImageMetadata":96,"ListingImageFullpath":23,"ListingImageMetadata":97,"ImageFullpathMobileStartseite":98,"ImageThumbnailMobileStartseite":98,"ImageFullpathMobileProjectTeaser":99,"ImageThumbnailMobileProjectTeaser":99,"ImageFullpathMobileInTheProject":100,"TitlesByLocale":101,"PrettyUrlsByLocale":103,"PublicUrlsByLocale":104,"Categories":107,"Taggings":109},"2017-05-23 07:02:00",20,"3","RB Leipzig – Trikot-Launch über Nacht","Wer Guerilla sät, wird Presse ernten.","\u002Fassets\u002FProjekte\u002Floud\u002FRB-Leipzig\u002F185\u002Fimage-thumb__185__webp\u002FRB-Leipzig-guerillalmarketing-wow-effect-Statue-Trikot.f49660b7.jpg",[],[],"\u002Fassets\u002FProjekte\u002Floud\u002FRB-Leipzig\u002F185\u002Fimage-thumb__185__mobile-startseite\u002FRB-Leipzig-guerillalmarketing-wow-effect-Statue-Trikot.9db9418d.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FRB-Leipzig\u002F185\u002Fimage-thumb__185__mobile-project-teaser\u002FRB-Leipzig-guerillalmarketing-wow-effect-Statue-Trikot.63286033.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FRB-Leipzig\u002F185\u002Fimage-thumb__185__mobile-in-the-project\u002FRB-Leipzig-guerillalmarketing-wow-effect-Statue-Trikot.5a3486aa.jpg",{"en":102,"de":93},"RB Leipzig - Jersey-launch overnight ",{},{"en":105,"de":106},"\u002Fen\u002Fproject\u002Floud\u002Frb-leipzig---jersey-launch-overnight","\u002Fprojekt\u002Floud\u002Frb-leipzig-trikot-launch-ueber-nacht",[108],{"key":75,"title":75},[110,112,114],{"key":111,"title":111,"filterGroup":75},"pr-stunt",{"key":113,"title":113,"filterGroup":75},"guerilla-marketing",{"key":115,"title":115,"filterGroup":75},"talk-of-town",{"ProjectDate":117,"Index":118,"ID":119,"Published":5,"Title":120,"Teaser":121,"FullLayout":20,"ImageFullpath":122,"ImageMetadata":123,"ListingImageFullpath":23,"ListingImageMetadata":124,"ImageFullpathMobileStartseite":125,"ImageThumbnailMobileStartseite":125,"ImageFullpathMobileProjectTeaser":126,"ImageThumbnailMobileProjectTeaser":126,"ImageFullpathMobileInTheProject":127,"TitlesByLocale":128,"PrettyUrlsByLocale":130,"PublicUrlsByLocale":131,"Categories":134,"Taggings":136},"2017-08-22 07:02:00",21,"64","Milka Waves – Aktivierung weckt Kindheitserinnerungen","Erlebnismarketing, das im Bällebad endet.","\u002Fassets\u002FProjekte\u002Floud\u002FMilka-Waves\u002F180\u002Fimage-thumb__180__webp\u002FMilka-Waves-experientialmarketing-wow-effect-Rutsche-Baellebad.bf00dbac.jpg",[],[],"\u002Fassets\u002FProjekte\u002Floud\u002FMilka-Waves\u002F180\u002Fimage-thumb__180__mobile-startseite\u002FMilka-Waves-experientialmarketing-wow-effect-Rutsche-Baellebad.3a42715a.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FMilka-Waves\u002F180\u002Fimage-thumb__180__mobile-project-teaser\u002FMilka-Waves-experientialmarketing-wow-effect-Rutsche-Baellebad.2da5eecc.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FMilka-Waves\u002F180\u002Fimage-thumb__180__mobile-in-the-project\u002FMilka-Waves-experientialmarketing-wow-effect-Rutsche-Baellebad.238c6c1e.jpg",{"en":129,"de":120},"Milka Waves - Activation awakens childhood memories",{},{"en":132,"de":133},"\u002Fen\u002Fproject\u002Floud\u002Fmilka-waves---activation-awakens-childhood-memories","\u002Fprojekt\u002Floud\u002Fmilka-waves-aktivierung-weckt-kindheitserinnerungen",[135],{"key":75,"title":75},[137,138,140,142,144,146],{"key":78,"title":78,"filterGroup":75},{"key":139,"title":139,"filterGroup":75},"ambient-marketing",{"key":141,"title":141,"filterGroup":75},"szenografie",{"key":143,"title":143,"filterGroup":75},"produktinszenierung",{"key":145,"title":145,"filterGroup":75},"instagrammable-moment",{"key":80,"title":80,"filterGroup":75},{"ProjectDate":148,"Index":149,"ID":150,"Published":5,"Title":151,"Teaser":152,"FullLayout":60,"ImageFullpath":153,"ImageMetadata":154,"ListingImageFullpath":23,"ListingImageMetadata":155,"ImageFullpathMobileStartseite":156,"ImageThumbnailMobileStartseite":156,"ImageFullpathMobileProjectTeaser":157,"ImageThumbnailMobileProjectTeaser":157,"ImageFullpathMobileInTheProject":158,"TitlesByLocale":159,"PrettyUrlsByLocale":160,"PublicUrlsByLocale":161,"Categories":163,"Taggings":166},"2018-06-22 07:02:00",1,"186","BASF – Lego + AR boosten Transformation","#deep #transformation #unternehmenskultur Dank BASF konnten wir unserem                                                                                                                                                                                                                                                                                                                   Spieltrieb freien Lauf lassen und Industrie 4.0 mit Digitalisierung erlebbar machen.","\u002Fassets\u002FProjekte\u002Fdeep\u002Fbasf\u002F233\u002Fimage-thumb__233__webp\u002FBASF-Unternehmenskultur-Illustration-Illu%20Header.908106b4.jpg",[],[],"\u002Fassets\u002FProjekte\u002Fdeep\u002Fbasf\u002F233\u002Fimage-thumb__233__mobile-startseite\u002FBASF-Unternehmenskultur-Illustration-Illu%20Header.a4578d42.jpg","\u002Fassets\u002FProjekte\u002Fdeep\u002Fbasf\u002F233\u002Fimage-thumb__233__mobile-project-teaser\u002FBASF-Unternehmenskultur-Illustration-Illu%20Header.03a0da60.jpg","\u002Fassets\u002FProjekte\u002Fdeep\u002Fbasf\u002F233\u002Fimage-thumb__233__mobile-in-the-project\u002FBASF-Unternehmenskultur-Illustration-Illu%20Header.4cb9945c.jpg",{"en":23,"de":151},{},{"de":162},"\u002Fprojekt\u002Fdeep\u002Fbasf-lego-ar-boosten-transformation",[164],{"key":165,"title":165},"deep",[167,170,172,174,176,178,180,182,184,187,189,191,193,195],{"key":168,"title":169,"filterGroup":165},"innovationsprozesse","innovationsprozess",{"key":171,"title":171,"filterGroup":165},"employee-bonding",{"key":173,"title":173,"filterGroup":165},"kreativtechniken",{"key":175,"title":175,"filterGroup":165},"mitarbeiterbefragung",{"key":177,"title":177,"filterGroup":165},"mitarbeiterengagement",{"key":179,"title":179,"filterGroup":165},"purpose",{"key":181,"title":181,"filterGroup":165},"selbstbildanalyse",{"key":183,"title":183,"filterGroup":165},"team-offsite",{"key":185,"title":186,"filterGroup":165},"teamcaoching","teamcoaching",{"key":188,"title":188,"filterGroup":165},"trendanalyse",{"key":190,"title":190,"filterGroup":165},"unternehmenskultur",{"key":192,"title":192,"filterGroup":165},"unternehmensleitbild",{"key":194,"title":194,"filterGroup":165},"vision",{"key":196,"title":196,"filterGroup":165},"werte",{"ProjectDate":198,"Index":199,"ID":200,"Published":5,"Title":201,"Teaser":202,"FullLayout":60,"ImageFullpath":203,"ImageMetadata":204,"ListingImageFullpath":23,"ListingImageMetadata":205,"ImageFullpathMobileStartseite":206,"ImageThumbnailMobileStartseite":206,"ImageFullpathMobileProjectTeaser":207,"ImageThumbnailMobileProjectTeaser":207,"ImageFullpathMobileInTheProject":208,"TitlesByLocale":209,"PrettyUrlsByLocale":211,"PublicUrlsByLocale":212,"Categories":215,"Taggings":217},"2018-06-25 07:02:00",22,"4","SC Borea – Der Sturm aus der Dresdner Heide","Ein kleiner Sportclub beim großen Aufstieg. Innerliche Laola-Wellen, Wildschweine und der Gott des Windes.","\u002Fassets\u002FProjekte\u002Floud\u002FSC-Borea-Dresden\u002F254\u002Fimage-thumb__254__webp\u002Fsc-borea-youtube-video-vorschau.0ef32f9b.jpeg",[],[],"\u002Fassets\u002FProjekte\u002Floud\u002FSC-Borea-Dresden\u002F254\u002Fimage-thumb__254__mobile-startseite\u002Fsc-borea-youtube-video-vorschau.23fd145a.jpeg","\u002Fassets\u002FProjekte\u002Floud\u002FSC-Borea-Dresden\u002F254\u002Fimage-thumb__254__mobile-project-teaser\u002Fsc-borea-youtube-video-vorschau.c678c51d.jpeg","\u002Fassets\u002FProjekte\u002Floud\u002FSC-Borea-Dresden\u002F254\u002Fimage-thumb__254__mobile-in-the-project\u002Fsc-borea-youtube-video-vorschau.ce260ae8.jpeg",{"en":210,"de":201},"SC Borea - The Storm from the Dresden Heide",{},{"en":213,"de":214},"\u002Fen\u002Fproject\u002Floud\u002Fsc-borea---the-storm-from-the-dresden-heide","\u002Fprojekt\u002Floud\u002Fsc-borea-der-sturm-aus-der-dresdner-heide",[216],{"key":75,"title":75},[218,220,222,224,226],{"key":219,"title":219,"filterGroup":75},"corporate-design",{"key":221,"title":221,"filterGroup":75},"logo-design",{"key":223,"title":223,"filterGroup":75},"markenpositionierung",{"key":225,"title":225,"filterGroup":75},"markenrelaunch",{"key":227,"title":227,"filterGroup":75},"brand-story",{"ProjectDate":229,"Index":230,"ID":231,"Published":5,"Title":232,"Teaser":233,"FullLayout":20,"ImageFullpath":234,"ImageMetadata":235,"ListingImageFullpath":23,"ListingImageMetadata":236,"ImageFullpathMobileStartseite":237,"ImageThumbnailMobileStartseite":237,"ImageFullpathMobileProjectTeaser":238,"ImageThumbnailMobileProjectTeaser":238,"ImageFullpathMobileInTheProject":239,"TitlesByLocale":240,"PrettyUrlsByLocale":242,"PublicUrlsByLocale":243,"Categories":246,"Taggings":248},"2019-06-17 07:02:00",5,"340","Radeberger Pilsner – Heimat zum Anstossen","Regionalität trifft Urban Swag: Mit Radeberger haben wir die Heimat gefeiert und die Crowd zum Mitgestalten eingeladen. Das ist \"Like My Heimat\" – Bierkult x Urban Art.","\u002Fassets\u002F_default_upload_bucket\u002F394\u002Fimage-thumb__394__webp\u002F0166%20-%20Heimatfeierei2019.268357e0.jpg",[],[],"\u002Fassets\u002F_default_upload_bucket\u002F394\u002Fimage-thumb__394__mobile-startseite\u002F0166%20-%20Heimatfeierei2019.b2e2f27b.jpg","\u002Fassets\u002F_default_upload_bucket\u002F394\u002Fimage-thumb__394__mobile-project-teaser\u002F0166%20-%20Heimatfeierei2019.e1f875e5.jpg","\u002Fassets\u002F_default_upload_bucket\u002F394\u002Fimage-thumb__394__mobile-in-the-project\u002F0166%20-%20Heimatfeierei2019.9be86f25.jpg",{"en":241,"de":232},"Radeberger Pilsner - Home to toast",{},{"en":244,"de":245},"\u002Fen\u002Fproject\u002Floud\u002Fradeberger-pilsner---home-to-toast","\u002Fprojekt\u002Floud\u002Fradeberger-pilsner-heimat-zum-anstossen",[247],{"key":75,"title":75},[249,250,251,252,253,254],{"key":82,"title":82,"filterGroup":75},{"key":141,"title":141,"filterGroup":75},{"key":80,"title":80,"filterGroup":75},{"key":86,"title":86,"filterGroup":75},{"key":88,"title":88,"filterGroup":75},{"key":255,"title":255,"filterGroup":75},"mural",{"ProjectDate":257,"Index":258,"ID":259,"Published":5,"Title":260,"Teaser":261,"FullLayout":60,"ImageFullpath":262,"ImageMetadata":263,"ListingImageFullpath":23,"ListingImageMetadata":264,"ImageFullpathMobileStartseite":265,"ImageThumbnailMobileStartseite":265,"ImageFullpathMobileProjectTeaser":266,"ImageThumbnailMobileProjectTeaser":266,"ImageFullpathMobileInTheProject":267,"TitlesByLocale":268,"PrettyUrlsByLocale":270,"PublicUrlsByLocale":271,"Categories":274,"Taggings":278},"2019-08-22 07:02:00",14,"273","Größtes Wahlkampfmotiv in Sachsen","Mit eigner Kampagne zur Landtagswahl in Sachsen meldeten wir uns zu Wort. Oder anders: Wir haben es in die Welt geschrien.\n\n\n\n\n\n","\u002Fassets\u002FProjekte\u002Floud\u002FLTW-Mural%202019\u002F343\u002Fimage-thumb__343__webp\u002FDSC08491.de1bcde3.jpg",[],[],"\u002Fassets\u002FProjekte\u002Floud\u002FLTW-Mural%202019\u002F343\u002Fimage-thumb__343__mobile-startseite\u002FDSC08491.841b8912.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FLTW-Mural%202019\u002F343\u002Fimage-thumb__343__mobile-project-teaser\u002FDSC08491.a67187ee.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FLTW-Mural%202019\u002F343\u002Fimage-thumb__343__mobile-in-the-project\u002FDSC08491.e7bf2b87.jpg",{"en":269,"de":260},"Largest Campaign Visual in Saxony",{},{"en":272,"de":273},"\u002Fen\u002Fproject\u002Floud\u002Flargest-campaign-visual-in-saxony","\u002Fprojekt\u002Floud\u002Fgroesstes-wahlkampfmotiv-in-sachsen",[275,276],{"key":75,"title":75},{"key":277,"title":277},"special",[279,280,281,282],{"key":80,"title":80,"filterGroup":75},{"key":82,"title":82,"filterGroup":75},{"key":113,"title":113,"filterGroup":75},{"key":78,"title":78,"filterGroup":75},{"ProjectDate":284,"Index":285,"ID":286,"Published":5,"Title":287,"Teaser":288,"FullLayout":60,"ImageFullpath":289,"ImageMetadata":290,"ListingImageFullpath":23,"ListingImageMetadata":291,"ImageFullpathMobileStartseite":292,"ImageThumbnailMobileStartseite":292,"ImageFullpathMobileProjectTeaser":293,"ImageThumbnailMobileProjectTeaser":293,"ImageFullpathMobileInTheProject":294,"TitlesByLocale":295,"PrettyUrlsByLocale":297,"PublicUrlsByLocale":298,"Categories":301,"Taggings":303},"2019-09-16 07:02:00",18,"65","Lohrmanns Brew – Markenidentität, Corporate Design, Marketingkampagne","Ungewöhnliche Marken brauchen ungewöhnliche Markendesigns.","\u002Fassets\u002FProjekte\u002Floud\u002FLohrmanns\u002F63\u002Fimage-thumb__63__webp\u002FLohrmanns-Produktdesign-GCI-Pils.09bbf1ed.jpg",[],[],"\u002Fassets\u002FProjekte\u002Floud\u002FLohrmanns\u002F63\u002Fimage-thumb__63__mobile-startseite\u002FLohrmanns-Produktdesign-GCI-Pils.4afbec7d.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FLohrmanns\u002F63\u002Fimage-thumb__63__mobile-project-teaser\u002FLohrmanns-Produktdesign-GCI-Pils.418711f1.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FLohrmanns\u002F63\u002Fimage-thumb__63__mobile-in-the-project\u002FLohrmanns-Produktdesign-GCI-Pils.4b97e6b8.jpg",{"en":296,"de":287},"Lohrmanns Brew - Brand identity, corporate design, marketing campaign",{},{"en":299,"de":300},"\u002Fen\u002Fproject\u002Floud\u002Flohrmanns-brew---brand-identity-corporate-design-marketing-campaign","\u002Fprojekt\u002Floud\u002Flohrmanns-brew-markenidentitaet-corporate-design-marketingkampagne",[302],{"key":75,"title":75},[304,305,306,307,309,311],{"key":219,"title":219,"filterGroup":75},{"key":221,"title":221,"filterGroup":75},{"key":223,"title":223,"filterGroup":75},{"key":308,"title":308,"filterGroup":75},"markenstrategie",{"key":310,"title":310,"filterGroup":75},"markenname",{"key":227,"title":227,"filterGroup":75},{"ProjectDate":313,"Index":314,"ID":315,"Published":5,"Title":316,"Teaser":317,"FullLayout":60,"ImageFullpath":318,"ImageMetadata":319,"ListingImageFullpath":23,"ListingImageMetadata":320,"ImageFullpathMobileStartseite":321,"ImageThumbnailMobileStartseite":321,"ImageFullpathMobileProjectTeaser":322,"ImageThumbnailMobileProjectTeaser":322,"ImageFullpathMobileInTheProject":323,"TitlesByLocale":324,"PrettyUrlsByLocale":326,"PublicUrlsByLocale":327,"Categories":330,"Taggings":332},"2020-06-15 07:02:00",11,"323","Trauer Now – Keiner kommt hier lebend raus.","Wie wir das großes Tabu-Thema Tod knallig in Pink auf die Straße gebracht und über \"33 Sekunden\" einen Kulturwandel angestoßen haben.","\u002Fassets\u002F_default_upload_bucket\u002F389\u002Fimage-thumb__389__webp\u002FTrauer-Now-PR-Stunt-Berlin.e7747d31.png",[],[],"\u002Fassets\u002F_default_upload_bucket\u002F389\u002Fimage-thumb__389__mobile-startseite\u002FTrauer-Now-PR-Stunt-Berlin.97545c27.png","\u002Fassets\u002F_default_upload_bucket\u002F389\u002Fimage-thumb__389__mobile-project-teaser\u002FTrauer-Now-PR-Stunt-Berlin.77c07f1b.png","\u002Fassets\u002F_default_upload_bucket\u002F389\u002Fimage-thumb__389__mobile-in-the-project\u002FTrauer-Now-PR-Stunt-Berlin.fca0ae46.png",{"en":325,"de":316},"Trauer Now - Nobody gets out of here alive.",{},{"en":328,"de":329},"\u002Fen\u002Fproject\u002Floud\u002Ftrauer-now---nobody-gets-out-of-here-alive","\u002Fprojekt\u002Floud\u002Ftrauer-now-keiner-kommt-hier-lebend-raus",[331],{"key":75,"title":75},[333,334,335,336,337,339,341,342,343,345],{"key":80,"title":80,"filterGroup":75},{"key":113,"title":113,"filterGroup":75},{"key":219,"title":219,"filterGroup":75},{"key":78,"title":78,"filterGroup":75},{"key":338,"title":338,"filterGroup":75},"markeninteraktion",{"key":340,"title":340,"filterGroup":75},"special-ooh",{"key":111,"title":111,"filterGroup":75},{"key":115,"title":115,"filterGroup":75},{"key":344,"title":344,"filterGroup":75},"landingpage",{"key":346,"title":346,"filterGroup":75},"event-dokumentation",{"ProjectDate":348,"Index":349,"ID":350,"Published":5,"Title":351,"Teaser":352,"FullLayout":60,"ImageFullpath":353,"ImageMetadata":354,"ListingImageFullpath":23,"ListingImageMetadata":355,"ImageFullpathMobileStartseite":356,"ImageThumbnailMobileStartseite":356,"ImageFullpathMobileProjectTeaser":357,"ImageThumbnailMobileProjectTeaser":357,"ImageFullpathMobileInTheProject":358,"TitlesByLocale":359,"PrettyUrlsByLocale":361,"PublicUrlsByLocale":362,"Categories":365,"Taggings":367},"2020-06-23 07:02:00",23,"284","innocent – mit PETition und Kampagne außer Rand und Pfand","Wie wir deutsches Gesetz geändert, das Pfandsystem modernisiert, die Klaviatur einer saftigen 360-Grad-Kampagne gespielt und schließlich die Welt einen kleinen Tick besser gemacht haben.","\u002Fassets\u002FProjekte\u002Floud\u002FInnocent\u002F474\u002Fimage-thumb__474__webp\u002Finnocent-setzt-sich-fuer-pfand-ein-dt.fe42b091.webp",[],[],"\u002Fassets\u002FProjekte\u002Floud\u002FInnocent\u002F474\u002Fimage-thumb__474__mobile-startseite\u002Finnocent-setzt-sich-fuer-pfand-ein-dt.f0457ea6.webp","\u002Fassets\u002FProjekte\u002Floud\u002FInnocent\u002F474\u002Fimage-thumb__474__mobile-project-teaser\u002Finnocent-setzt-sich-fuer-pfand-ein-dt.41849734.webp","\u002Fassets\u002FProjekte\u002Floud\u002FInnocent\u002F474\u002Fimage-thumb__474__mobile-in-the-project\u002Finnocent-setzt-sich-fuer-pfand-ein-dt.e822a326.webp",{"en":360,"de":351},"innocent - with PETition and campaign out of bounds",{},{"en":363,"de":364},"\u002Fen\u002Fproject\u002Floud\u002Finnocent---with-petition-and-campaign-out-of-bounds","\u002Fprojekt\u002Floud\u002Finnocent-mit-petition-und-kampagne-ausser-rand-und-pfand",[366],{"key":75,"title":75},[368,369],{"key":82,"title":82,"filterGroup":75},{"key":84,"title":84,"filterGroup":75},{"ProjectDate":371,"Index":372,"ID":373,"Published":5,"Title":374,"Teaser":375,"FullLayout":60,"ImageFullpath":376,"ImageMetadata":377,"ListingImageFullpath":23,"ListingImageMetadata":378,"ImageFullpathMobileStartseite":379,"ImageThumbnailMobileStartseite":379,"ImageFullpathMobileProjectTeaser":380,"ImageThumbnailMobileProjectTeaser":380,"ImageFullpathMobileInTheProject":381,"TitlesByLocale":382,"PrettyUrlsByLocale":384,"PublicUrlsByLocale":385,"Categories":388,"Taggings":390},"2020-06-24 07:02:00",0,"540","Adobe – Wie Waffeln Software schmackhaft machen","Pinke Neonlichter, duftende Waffeln, eine Software zum Anfassen: Wie wir Adobe XD auf Branchenevents in ganz Europa erlebbar gemacht haben.","\u002Fassets\u002FImages\u002F961\u002Fimage-thumb__961__webp\u002FAdobe-waffles-xd-wireframes-berlin.37d403c3.jpg",[],[],"\u002Fassets\u002FImages\u002F961\u002Fimage-thumb__961__mobile-startseite\u002FAdobe-waffles-xd-wireframes-berlin.6cb7391f.jpg","\u002Fassets\u002FImages\u002F961\u002Fimage-thumb__961__mobile-project-teaser\u002FAdobe-waffles-xd-wireframes-berlin.7e82d5fa.jpg","\u002Fassets\u002FImages\u002F961\u002Fimage-thumb__961__mobile-in-the-project\u002FAdobe-waffles-xd-wireframes-berlin.0a511d42.jpg",{"en":383,"de":374},"Adobe – How Waffles Launched a Software",{},{"en":386,"de":387},"\u002Fen\u002Fproject\u002Floud\u002Fadobe-how-waffles-launched-a-software","\u002Fprojekt\u002Floud\u002Fadobe-wie-waffeln-software-schmackhaft-machen",[389],{"key":75,"title":75},[391,392],{"key":78,"title":78,"filterGroup":75},{"key":393,"title":393,"filterGroup":75},"produktlaunch",{"ProjectDate":395,"Index":396,"ID":397,"Published":5,"Title":398,"Teaser":399,"FullLayout":60,"ImageFullpath":400,"ImageMetadata":401,"ListingImageFullpath":23,"ListingImageMetadata":402,"ImageFullpathMobileStartseite":403,"ImageThumbnailMobileStartseite":403,"ImageFullpathMobileProjectTeaser":404,"ImageThumbnailMobileProjectTeaser":404,"ImageFullpathMobileInTheProject":405,"TitlesByLocale":406,"PrettyUrlsByLocale":408,"PublicUrlsByLocale":409,"Categories":412,"Taggings":414},"2020-06-29 07:02:00",19,"62","BAMA – Entstaubt. Geputzt. Poliert.","Aus angestaubt mach Luxus. Dank uns gibt es jetzt Premium-Schuhpflege für die schicken Treter.","\u002Fassets\u002FProjekte\u002Floud\u002FBAMA\u002F217\u002Fimage-thumb__217__webp\u002FBAMA-New-Markenidentitaet-Corporatedesign-Frau-sitzt.67d7a9f2.jpg",[],[],"\u002Fassets\u002FProjekte\u002Floud\u002FBAMA\u002F217\u002Fimage-thumb__217__mobile-startseite\u002FBAMA-New-Markenidentitaet-Corporatedesign-Frau-sitzt.cda4b3dc.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FBAMA\u002F217\u002Fimage-thumb__217__mobile-project-teaser\u002FBAMA-New-Markenidentitaet-Corporatedesign-Frau-sitzt.a0248adb.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FBAMA\u002F217\u002Fimage-thumb__217__mobile-in-the-project\u002FBAMA-New-Markenidentitaet-Corporatedesign-Frau-sitzt.fd573469.jpg",{"en":407,"de":398},"BAMA - Dusted. Cleaned. Polished.",{},{"en":410,"de":411},"\u002Fen\u002Fproject\u002Floud\u002Fbama---dusted-cleaned-polished","\u002Fprojekt\u002Floud\u002Fbama-entstaubt-geputzt-poliert",[413],{"key":75,"title":75},[415,417,418,419,420,422,424,425,426,428],{"key":416,"title":416,"filterGroup":75},"markenidentität",{"key":219,"title":219,"filterGroup":75},{"key":221,"title":221,"filterGroup":75},{"key":84,"title":84,"filterGroup":75},{"key":421,"title":421,"filterGroup":165},"portfolio-check",{"key":423,"title":423,"filterGroup":75},"markencheck",{"key":223,"title":223,"filterGroup":75},{"key":225,"title":225,"filterGroup":75},{"key":427,"title":427,"filterGroup":75},"markenführung",{"key":429,"title":429,"filterGroup":430},"zielgruppenanalyse","methoden",{"ProjectDate":432,"Index":372,"ID":433,"Published":5,"Title":434,"Teaser":435,"FullLayout":60,"ImageFullpath":436,"ImageMetadata":437,"ListingImageFullpath":23,"ListingImageMetadata":438,"ImageFullpathMobileStartseite":439,"ImageThumbnailMobileStartseite":439,"ImageFullpathMobileProjectTeaser":440,"ImageThumbnailMobileProjectTeaser":440,"ImageFullpathMobileInTheProject":441,"TitlesByLocale":442,"PrettyUrlsByLocale":444,"PublicUrlsByLocale":445,"Categories":448,"Taggings":450},"2021-06-14 07:02:00","8","Das Post-Milch-Zeitalter kommt!","Der Markt zieht weiter. Wie halte ich strategisch mit meinem Unternehmen Schritt?","\u002Fassets\u002FProjekte\u002Fdeep\u002Futm\u002F228\u002Fimage-thumb__228__webp\u002FUTM-Leppersdorf-Unternehmensleitbild-Illustration-Change.a953de06.jpg",[],[],"\u002Fassets\u002FProjekte\u002Fdeep\u002Futm\u002F228\u002Fimage-thumb__228__mobile-startseite\u002FUTM-Leppersdorf-Unternehmensleitbild-Illustration-Change.092891f3.jpg","\u002Fassets\u002FProjekte\u002Fdeep\u002Futm\u002F228\u002Fimage-thumb__228__mobile-project-teaser\u002FUTM-Leppersdorf-Unternehmensleitbild-Illustration-Change.deedb94f.jpg","\u002Fassets\u002FProjekte\u002Fdeep\u002Futm\u002F228\u002Fimage-thumb__228__mobile-in-the-project\u002FUTM-Leppersdorf-Unternehmensleitbild-Illustration-Change.3fb2acfd.jpg",{"en":443,"de":434},"The post-dairy era is coming!",{},{"en":446,"de":447},"\u002Fen\u002Fproject\u002Fdeep\u002Fthe-post-dairy-era-is-coming","\u002Fprojekt\u002Fdeep\u002Fdas-post-milch-zeitalter-kommt",[449],{"key":165,"title":165},[451,452,453,455,456,457,459,460,462,464],{"key":188,"title":188,"filterGroup":165},{"key":168,"title":169,"filterGroup":165},{"key":454,"title":454,"filterGroup":165},"führungskräftecoaching",{"key":179,"title":179,"filterGroup":165},{"key":194,"title":194,"filterGroup":165},{"key":458,"title":458,"filterGroup":165},"innovations-workshop",{"key":192,"title":192,"filterGroup":165},{"key":461,"title":461,"filterGroup":430},"design-futuring",{"key":463,"title":463,"filterGroup":430},"soziometrische-aufstellung",{"key":465,"title":465,"filterGroup":430},"purpose-turnier",{"ProjectDate":467,"Index":372,"ID":468,"Published":5,"Title":469,"Teaser":470,"FullLayout":60,"ImageFullpath":471,"ImageMetadata":472,"ListingImageFullpath":23,"ListingImageMetadata":473,"ImageFullpathMobileStartseite":474,"ImageThumbnailMobileStartseite":474,"ImageFullpathMobileProjectTeaser":475,"ImageThumbnailMobileProjectTeaser":475,"ImageFullpathMobileInTheProject":476,"TitlesByLocale":477,"PrettyUrlsByLocale":479,"PublicUrlsByLocale":480,"Categories":483,"Taggings":485},"2021-06-15 07:02:00","551","DFL – Der Klassiker holt die Welt vor die Linse","Der Klassiker als Weltereignis. Wir holten Fan-Emotionen von Rio bis Moskau vor die Kamera.","\u002Fassets\u002FImages\u002F965\u002Fimage-thumb__965__webp\u002FB173_BundesligaComplete-LR%20%283%20of%2024%29.09f10ee4.jpg",[],[],"\u002Fassets\u002FImages\u002F965\u002Fimage-thumb__965__mobile-startseite\u002FB173_BundesligaComplete-LR%20%283%20of%2024%29.d964d677.jpg","\u002Fassets\u002FImages\u002F965\u002Fimage-thumb__965__mobile-project-teaser\u002FB173_BundesligaComplete-LR%20%283%20of%2024%29.069d29d3.jpg","\u002Fassets\u002FImages\u002F965\u002Fimage-thumb__965__mobile-in-the-project\u002FB173_BundesligaComplete-LR%20%283%20of%2024%29.f6c68f9c.jpg",{"en":478,"de":469},"DFL – \"Der Klassiker\" Brings the World Into Focus",{},{"en":481,"de":482},"\u002Fen\u002Fproject\u002Floud\u002Fdfl-der-klassiker-brings-the-world-into-focus","\u002Fprojekt\u002Floud\u002Fdfl-der-klassiker-holt-die-welt-vor-die-linse",[484],{"key":75,"title":75},[486,487,489],{"key":78,"title":78,"filterGroup":75},{"key":488,"title":488,"filterGroup":75},"content-creation",{"key":490,"title":490,"filterGroup":75},"social-media-marketing",{"ProjectDate":492,"Index":493,"ID":494,"Published":5,"Title":495,"Teaser":496,"FullLayout":20,"ImageFullpath":497,"ImageMetadata":498,"ListingImageFullpath":23,"ListingImageMetadata":499,"ImageFullpathMobileStartseite":500,"ImageThumbnailMobileStartseite":500,"ImageFullpathMobileProjectTeaser":501,"ImageThumbnailMobileProjectTeaser":501,"ImageFullpathMobileInTheProject":502,"TitlesByLocale":503,"PrettyUrlsByLocale":505,"PublicUrlsByLocale":506,"Categories":509,"Taggings":511,"Description":520,"ImageOriginalFullpath":521,"Images":522,"Related Projects":523,"Quotes":23,"Textimage":526,"Link":3,"Video":596,"Ctaimages":597,"StructuredData":598,"ImageUrl":497,"ImageThumbnail":497,"ImageUrlMobileProjectTeaser":501,"ImageUrlMobileInTheProject":502,"ImageThumbnailMobileInTheProject":502,"ImageFullpathDesktopProjectTeaser":630,"ImageUrlDesktopProjectTeaser":630,"ImageThumbnailDesktopProjectTeaser":630,"ImageFullpathDesktopProject":631,"ImageUrlDesktopProject":631,"ImageThumbnailDesktopProject":631,"CtaimagesMobileStartseite":632,"CtaimagesMobileProjectTeaser":633,"CtaimagesMobileInTheProject":634,"CtaimagesDesktopProjectTeaser":635,"CtaimagesDesktopProject":636,"ImagesMobileStartseite":637,"ImagesMobileProjectTeaser":638,"ImagesMobileInTheProject":639,"ImagesDesktopProjectTeaser":640,"ImagesDesktopProject":641},"2021-09-01 07:02:00",15,"266","Gläserne Manufaktur Dresden – Social Media auf der Überholspur","Im #HomeofID fahren wir mit der GMD und dem ID.3 durch den Insta-Algorithmus und sacken Engagement für mehr Conversion ein.","\u002Fassets\u002FProjekte\u002Floud\u002FGMD\u002F322\u002Fimage-thumb__322__webp\u002Fglaeserne-manufaktur-dresden-social-media-id3.4517b1f3.jpg",[],[],"\u002Fassets\u002FProjekte\u002Floud\u002FGMD\u002F322\u002Fimage-thumb__322__mobile-startseite\u002Fglaeserne-manufaktur-dresden-social-media-id3.38c603d5.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FGMD\u002F322\u002Fimage-thumb__322__mobile-project-teaser\u002Fglaeserne-manufaktur-dresden-social-media-id3.2d221fb0.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FGMD\u002F322\u002Fimage-thumb__322__mobile-in-the-project\u002Fglaeserne-manufaktur-dresden-social-media-id3.9efa45f0.jpg",{"en":504,"de":495},"Transparent Factory Dresden - Social Media in the Fast Lane",{},{"en":507,"de":508},"\u002Fen\u002Fproject\u002Floud\u002Ftransparent-factory-dresden---social-media-in-the-fast-lane","\u002Fprojekt\u002Floud\u002Fglaeserne-manufaktur-dresden-social-media-auf-der-uberholspur",[510],{"key":75,"title":75},[512,513,515,517,519],{"key":490,"title":490,"filterGroup":75},{"key":514,"title":514,"filterGroup":75},"social-media-strategie",{"key":516,"title":516,"filterGroup":75},"social-media-workshop",{"key":518,"title":518,"filterGroup":75},"social-media-management",{"key":488,"title":488,"filterGroup":75},"\u003Cp>Fast hätten wir ‘n Schreibtisch in der Gläsernen Manufaktur Dresden, der Fertigungsstätte des ID.3, bekommen. Seit 2021 betreuen wir deren Insta-Kanal &#64;vwmanufaktur_de und haben Standleitung auf die andere Elbseite. Content und Community Management all day long. \u003Cbr \u002F>\nAber von vorn. Das Team der VW-Fertigungsstätte brauchte Input und Unterstützung für ihren Instagram-Kanal. Here we go. \u003Cbr \u002F>\nWir konnten schnell erkennen, welches Potenzial der Kanal für die E-Auto-Manufaktur hat. Angepasst an Marke, Vision und Zielgruppen der Gläsernen Manufaktur entwickelten wir eine Instagram-Strategie, um den Kanal und den Standort richtig zu pushen. Das #HomeofID, Spitzname der GMD, entwickelt sich quasi zum #HomeofEngagement.\u003C\u002Fp>\n\n\u003Chr \u002F>\n\u003Cp>Die Content-Strategie: userzentrierte Mehrwerte durch Inhalte schaffen und sich damit nachhaltig eine Community aufbauen, die die GMD auch in Dresden besuchen kommt. Followers zu Visitors quasi.\u003Cbr \u002F>\nDabei ist Insta-Betreuung wie E-Auto fahren. Es drückt dich in den Sitz. Redaktionsplanungen, Meetings, Content. Jeden Tag was los.\u003C\u002Fp>\n\n\u003Chr \u002F>\n\u003Cp>Und der Insta-Algorithmus will ständig Futter. Klaro, dass wir auch Content Creation in Bild-, Video- und Textform übernehmen. Dafür waren wir bei Events, aber auch alltäglichen Situationen dabei, um sie per Kamera festzuhalten. Als Leckerbissen für den Corporate-Bilderpool setzten wir professionelle Fotoshootings um.\u003C\u002Fp>\n\n\u003Chr \u002F>\n\u003Cp>Um das Social in Social Media fett zu machen, war uns aktives Community Management wichtig. Kommentare und DMs müssen schließlich beantwortet werden. Wir wollten aber auch in der eMobility-Insta-Bubble Welle machen. Daher saßen wir regelmäßig nur mit Phone in der Hand auf “Arbeit” und tobten uns auf anderen Kanälen aus. Ob sich das lohnt? Die wöchentlichen Reportings an die GMD zeigen es: Die Statistiken gingen nach oben. Die Mundwinkel auch. \u003Cbr \u002F>\nFazit: Im ersten Jahr der Betreuung ging es gleich richtig ab. Impression-Anstieg 171 %, Fan-Wachstum 579 %, Profil-Website-Klicks 228 %, DM-Anstieg 515 %. We like. Und VW liket’s auch. \u003Cbr \u002F>\nUnd jetzt mach’ das Herz rot und das Plus weg. Ach ne, das war die andere App.\u003C\u002Fp>\n","\u002Fassets\u002FProjekte\u002Floud\u002FGMD\u002Fglaeserne-manufaktur-dresden-social-media-id3.jpg",[],[524,525],63,61,[527,536,545,562,571,580],{"title":23,"text":23,"alignment":23,"fuuscreen":5,"video":3,"images":528},[529],{"desktop-project":530,"desktop-project-teaser":531,"mobile-in-the-project":532,"mobile-project-teaser":533,"unscaled":534,"metadata":535},"\u002Fassets\u002FProjekte\u002Floud\u002FGMD\u002F323\u002Fimage-thumb__323__desktop-project\u002FGMD-Social-Media-School.3a8887a4.gif","\u002Fassets\u002FProjekte\u002Floud\u002FGMD\u002F323\u002Fimage-thumb__323__desktop-project-teaser\u002FGMD-Social-Media-School.c1f37c31.gif","\u002Fassets\u002FProjekte\u002Floud\u002FGMD\u002F323\u002Fimage-thumb__323__mobile-in-the-project\u002FGMD-Social-Media-School.8a0bad9b.gif","\u002Fassets\u002FProjekte\u002Floud\u002FGMD\u002F323\u002Fimage-thumb__323__mobile-project-teaser\u002FGMD-Social-Media-School.35213a6d.gif","\u002Fassets\u002FProjekte\u002Floud\u002FGMD\u002FGMD-Social-Media-School.gif",[],{"title":23,"text":23,"alignment":23,"fuuscreen":5,"video":3,"images":537},[538],{"desktop-project":539,"desktop-project-teaser":540,"mobile-in-the-project":541,"mobile-project-teaser":542,"unscaled":543,"metadata":544},"\u002Fassets\u002FProjekte\u002Floud\u002FGMD\u002F330\u002Fimage-thumb__330__desktop-project\u002Fgmd-quote.f615eb0a.svg","\u002Fassets\u002FProjekte\u002Floud\u002FGMD\u002F330\u002Fimage-thumb__330__desktop-project-teaser\u002Fgmd-quote.d994ab98.svg","\u002Fassets\u002FProjekte\u002Floud\u002FGMD\u002F330\u002Fimage-thumb__330__mobile-in-the-project\u002Fgmd-quote.2f5a5736.svg","\u002Fassets\u002FProjekte\u002Floud\u002FGMD\u002F330\u002Fimage-thumb__330__mobile-project-teaser\u002Fgmd-quote.03e402e7.svg","\u002Fassets\u002FProjekte\u002Floud\u002FGMD\u002Fgmd-quote.svg",[],{"title":23,"text":23,"alignment":546,"fuuscreen":23,"video":3,"images":547},"left",[548,555],{"desktop-project":549,"desktop-project-teaser":550,"mobile-in-the-project":551,"mobile-project-teaser":552,"unscaled":553,"metadata":554},"\u002Fassets\u002FProjekte\u002Floud\u002FGMD\u002F320\u002Fimage-thumb__320__desktop-project\u002Fglaeserne-manufaktur-dresden-social-media-post-szene.653ab02d.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FGMD\u002F320\u002Fimage-thumb__320__desktop-project-teaser\u002Fglaeserne-manufaktur-dresden-social-media-post-szene.84ec9fe8.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FGMD\u002F320\u002Fimage-thumb__320__mobile-in-the-project\u002Fglaeserne-manufaktur-dresden-social-media-post-szene.9d686f0c.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FGMD\u002F320\u002Fimage-thumb__320__mobile-project-teaser\u002Fglaeserne-manufaktur-dresden-social-media-post-szene.70e4c181.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FGMD\u002Fglaeserne-manufaktur-dresden-social-media-post-szene.jpg",[],{"desktop-project":556,"desktop-project-teaser":557,"mobile-in-the-project":558,"mobile-project-teaser":559,"unscaled":560,"metadata":561},"\u002Fassets\u002FProjekte\u002Floud\u002FGMD\u002F319\u002Fimage-thumb__319__desktop-project\u002Fglaeserne-manufaktur-dresden-social-media-workshop.cfc14e01.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FGMD\u002F319\u002Fimage-thumb__319__desktop-project-teaser\u002Fglaeserne-manufaktur-dresden-social-media-workshop.0b4c82fe.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FGMD\u002F319\u002Fimage-thumb__319__mobile-in-the-project\u002Fglaeserne-manufaktur-dresden-social-media-workshop.feedf77c.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FGMD\u002F319\u002Fimage-thumb__319__mobile-project-teaser\u002Fglaeserne-manufaktur-dresden-social-media-workshop.af0f4e71.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FGMD\u002Fglaeserne-manufaktur-dresden-social-media-workshop.jpg",[],{"title":23,"text":23,"alignment":23,"fuuscreen":5,"video":3,"images":563},[564],{"desktop-project":565,"desktop-project-teaser":566,"mobile-in-the-project":567,"mobile-project-teaser":568,"unscaled":569,"metadata":570},"\u002Fassets\u002FProjekte\u002Floud\u002FGMD\u002F324\u002Fimage-thumb__324__desktop-project\u002FGMD-Post-Screening.d1dbca92.gif","\u002Fassets\u002FProjekte\u002Floud\u002FGMD\u002F324\u002Fimage-thumb__324__desktop-project-teaser\u002FGMD-Post-Screening.1e8aa7e0.gif","\u002Fassets\u002FProjekte\u002Floud\u002FGMD\u002F324\u002Fimage-thumb__324__mobile-in-the-project\u002FGMD-Post-Screening.da75eb05.gif","\u002Fassets\u002FProjekte\u002Floud\u002FGMD\u002F324\u002Fimage-thumb__324__mobile-project-teaser\u002FGMD-Post-Screening.092e5c6c.gif","\u002Fassets\u002FProjekte\u002Floud\u002FGMD\u002FGMD-Post-Screening.gif",[],{"title":23,"text":23,"alignment":23,"fuuscreen":5,"video":3,"images":572},[573],{"desktop-project":574,"desktop-project-teaser":575,"mobile-in-the-project":576,"mobile-project-teaser":577,"unscaled":578,"metadata":579},"\u002Fassets\u002FProjekte\u002Floud\u002FGMD\u002F321\u002Fimage-thumb__321__desktop-project\u002Fglaeserne-manufaktur-dresden-social-media-id3-produktion.9bd42b73.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FGMD\u002F321\u002Fimage-thumb__321__desktop-project-teaser\u002Fglaeserne-manufaktur-dresden-social-media-id3-produktion.52cbb083.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FGMD\u002F321\u002Fimage-thumb__321__mobile-in-the-project\u002Fglaeserne-manufaktur-dresden-social-media-id3-produktion.1182477d.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FGMD\u002F321\u002Fimage-thumb__321__mobile-project-teaser\u002Fglaeserne-manufaktur-dresden-social-media-id3-produktion.921975f3.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FGMD\u002Fglaeserne-manufaktur-dresden-social-media-id3-produktion.jpg",[],{"title":23,"text":23,"alignment":546,"fuuscreen":23,"video":3,"images":581},[582,589],{"desktop-project":583,"desktop-project-teaser":584,"mobile-in-the-project":585,"mobile-project-teaser":586,"unscaled":587,"metadata":588},"\u002Fassets\u002FProjekte\u002Floud\u002FGMD\u002F318\u002Fimage-thumb__318__desktop-project\u002Fglaeserne-manufaktur-dresden-social-media-team-flo.ff31da8b.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FGMD\u002F318\u002Fimage-thumb__318__desktop-project-teaser\u002Fglaeserne-manufaktur-dresden-social-media-team-flo.65b2f0e2.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FGMD\u002F318\u002Fimage-thumb__318__mobile-in-the-project\u002Fglaeserne-manufaktur-dresden-social-media-team-flo.674d04f1.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FGMD\u002F318\u002Fimage-thumb__318__mobile-project-teaser\u002Fglaeserne-manufaktur-dresden-social-media-team-flo.e968d130.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FGMD\u002Fglaeserne-manufaktur-dresden-social-media-team-flo.jpg",[],{"desktop-project":590,"desktop-project-teaser":591,"mobile-in-the-project":592,"mobile-project-teaser":593,"unscaled":594,"metadata":595},"\u002Fassets\u002FProjekte\u002Floud\u002FGMD\u002F317\u002Fimage-thumb__317__desktop-project\u002Fglaeserne-manufaktur-dresden-social-media-fotoshooting.cad7f2af.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FGMD\u002F317\u002Fimage-thumb__317__desktop-project-teaser\u002Fglaeserne-manufaktur-dresden-social-media-fotoshooting.deb96c9b.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FGMD\u002F317\u002Fimage-thumb__317__mobile-in-the-project\u002Fglaeserne-manufaktur-dresden-social-media-fotoshooting.0d876953.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FGMD\u002F317\u002Fimage-thumb__317__mobile-project-teaser\u002Fglaeserne-manufaktur-dresden-social-media-fotoshooting.43a96a1e.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FGMD\u002Fglaeserne-manufaktur-dresden-social-media-fotoshooting.jpg",[],[],[],[599],{"@context":600,"@type":601,"name":495,"description":602,"keywords":603,"image":521,"url":604,"inLanguage":605,"creator":606},"https:\u002F\u002Fschema.org","CreativeWork","Fast hätten wir ‘n Schreibtisch in der Gläsernen Manufaktur Dresden, der Fertigungsstätte des ID.3, bekommen. Seit 2021 betreuen wir deren Insta-Kanal @vwmanufaktur_de und haben Standleitung auf die andere Elbseite. Content und Community Management all day long.  Aber von vorn. Das Team der VW-Fertigungsstätte brauchte Input und Unterstützung für ihren Instagram-Kanal. Here we go.  Wir konnten schnell erkennen, welches Potenzial der Kanal für die E-Auto-Manufaktur hat. Angepasst an Marke, Vision und Zielgruppen der Gläsernen Manufaktur entwickelten wir eine Instagram-Strategie, um den Kanal und den Standort richtig zu pushen. Das #HomeofID, Spitzname der GMD, entwickelt sich quasi zum #HomeofEngagement. Die Content-Strategie: userzentrierte Mehrwerte durch Inhalte schaffen und sich damit nachhaltig eine Community aufbauen, die die GMD auch in Dresden besuchen kommt. Followers zu Visitors quasi. Dabei ist Insta-Betreuung wie E-Auto fahren. Es drückt dich in den Sitz. Redaktionsplanungen, Meetings, Content. Jeden Tag was los. Und der Insta-Algorithmus will ständig Futter. Klaro, dass wir auch Content Creation in Bild-, Video- und Textform übernehmen. Dafür waren wir bei Events, aber auch alltäglichen Situationen dabei, um sie per Kamera festzuhalten. Als Leckerbissen für den Corporate-Bilderpool setzten wir professionelle Fotoshootings um. Um das Social in Social Media fett zu machen, war uns aktives Community Management wichtig. Kommentare und DMs müssen schließlich beantwortet werden. Wir wollten aber auch in der eMobility-Insta-Bubble Welle machen. Daher saßen wir regelmäßig nur mit Phone in der Hand auf “Arbeit” und tobten uns auf anderen Kanälen aus. Ob sich das lohnt? Die wöchentlichen Reportings an die GMD zeigen es: Die Statistiken gingen nach oben. Die Mundwinkel auch.  Fazit: Im ersten Jahr der Betreuung ging es gleich richtig ab. Impression-Anstieg 171 %, Fan-Wachstum 579 %, Profil-Website-Klicks 228 %, DM-Anstieg 515 %. We like. Und VW liket’s auch.  Und jetzt mach’ das Herz rot und das Plus weg. Ach ne, das war die andere App.","social-media-marketing, social-media-strategie, social-media-workshop, social-media-management, content-creation","https:\u002F\u002Fcromatics.de\u002Fprojekt\u002Floud\u002Fglaeserne-manufaktur-dresden-social-media-auf-der-uberholspur","de",{"@context":600,"@type":607,"@id":608,"name":609,"url":610,"logo":611,"description":612,"email":613,"telephone":614,"sameAs":615,"address":619},"Organization","https:\u002F\u002Fcromatics.de\u002F#organization","CROMATICS","https:\u002F\u002Fcromatics.de","https:\u002F\u002Fcromatics.de\u002Fassets\u002FImages\u002Flogo-stern-positiv-cmyk.jpg","Kreativagentur und Beratung aus Dresden und Köln – für Markenkommunikation und Organisationsentwicklung.","info@cromatics.de","+49 351 799 050 00",[616,617,618],"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fcromatics","https:\u002F\u002Fwww.instagram.com\u002Fcromaticsgram\u002F","https:\u002F\u002Fwww.youtube.com\u002F@cromaticstube",[620,626],{"@type":621,"streetAddress":622,"postalCode":623,"addressLocality":624,"addressCountry":625},"PostalAddress","Werner-Hartmann-Straße 3","01099","Dresden","DE",{"@type":621,"streetAddress":627,"postalCode":628,"addressLocality":629,"addressCountry":625},"Engelbertstraße 14","50674","Köln","\u002Fassets\u002FProjekte\u002Floud\u002FGMD\u002F322\u002Fimage-thumb__322__desktop-project-teaser\u002Fglaeserne-manufaktur-dresden-social-media-id3.c8e9dd53.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FGMD\u002F322\u002Fimage-thumb__322__desktop-project\u002Fglaeserne-manufaktur-dresden-social-media-id3.a04851ad.jpg",[],[],[],[],[],[],[],[],[],[],{"ProjectDate":643,"Index":644,"ID":645,"Published":5,"Title":646,"Teaser":647,"FullLayout":60,"ImageFullpath":648,"ImageMetadata":649,"ListingImageFullpath":23,"ListingImageMetadata":650,"ImageFullpathMobileStartseite":651,"ImageThumbnailMobileStartseite":651,"ImageFullpathMobileProjectTeaser":652,"ImageThumbnailMobileProjectTeaser":652,"ImageFullpathMobileInTheProject":653,"TitlesByLocale":654,"PrettyUrlsByLocale":655,"PublicUrlsByLocale":656,"Categories":659,"Taggings":662},"2022-03-08 08:02:00",17,"63","LinkedIn – Be the change. Make the change.","Eine Jobplattform geht steil mit Positivity und Urban Art.","\u002Fassets\u002FProjekte\u002Floud\u002FLinkedin-Changemaker\u002F206\u002Fimage-thumb__206__webp\u002FLinkedin-Out-of-Home-Marketing-Changemaker-Kampagne-Kuenstler.46f8a5cd.gif",[],[],"\u002Fassets\u002FProjekte\u002Floud\u002FLinkedin-Changemaker\u002F206\u002Fimage-thumb__206__mobile-startseite\u002FLinkedin-Out-of-Home-Marketing-Changemaker-Kampagne-Kuenstler.d658d108.gif","\u002Fassets\u002FProjekte\u002Floud\u002FLinkedin-Changemaker\u002F206\u002Fimage-thumb__206__mobile-project-teaser\u002FLinkedin-Out-of-Home-Marketing-Changemaker-Kampagne-Kuenstler.3f339a8f.gif","\u002Fassets\u002FProjekte\u002Floud\u002FLinkedin-Changemaker\u002F206\u002Fimage-thumb__206__mobile-in-the-project\u002FLinkedin-Out-of-Home-Marketing-Changemaker-Kampagne-Kuenstler.db854468.gif",{"en":646,"de":646},{},{"en":657,"de":658},"\u002Fen\u002Fproject\u002Floud\u002Flinkedin-be-the-change-make-the-change","\u002Fprojekt\u002Floud\u002Flinkedin-be-the-change-make-the-change",[660,661],{"key":75,"title":75},{"key":277,"title":277},[663,664,665,666,667],{"key":78,"title":78,"filterGroup":75},{"key":80,"title":80,"filterGroup":75},{"key":139,"title":139,"filterGroup":75},{"key":145,"title":145,"filterGroup":75},{"key":113,"title":113,"filterGroup":75},{"ProjectDate":669,"Index":670,"ID":671,"Published":5,"Title":672,"Teaser":673,"FullLayout":60,"ImageFullpath":674,"ImageMetadata":675,"ListingImageFullpath":23,"ListingImageMetadata":676,"ImageFullpathMobileStartseite":677,"ImageThumbnailMobileStartseite":677,"ImageFullpathMobileProjectTeaser":678,"ImageThumbnailMobileProjectTeaser":678,"ImageFullpathMobileInTheProject":679,"TitlesByLocale":680,"PrettyUrlsByLocale":682,"PublicUrlsByLocale":683,"Categories":686,"Taggings":688},"2022-05-17 07:02:00",16,"61","planhero – Auffallen gegen Ausfälle","Revolte für eine Pflegepersonalplanungs-App mit Kante und Mission.","\u002Fassets\u002FProjekte\u002Floud\u002FPlanhero\u002F252\u002Fimage-thumb__252__webp\u002Fplanhero-youtube-video-vorschau.7b4ce5da.jpeg",[],[],"\u002Fassets\u002FProjekte\u002Floud\u002FPlanhero\u002F252\u002Fimage-thumb__252__mobile-startseite\u002Fplanhero-youtube-video-vorschau.29533dd7.jpeg","\u002Fassets\u002FProjekte\u002Floud\u002FPlanhero\u002F252\u002Fimage-thumb__252__mobile-project-teaser\u002Fplanhero-youtube-video-vorschau.a9f80fcc.jpeg","\u002Fassets\u002FProjekte\u002Floud\u002FPlanhero\u002F252\u002Fimage-thumb__252__mobile-in-the-project\u002Fplanhero-youtube-video-vorschau.73685f32.jpeg",{"en":681,"de":672},"planhero - Standing out against staff shortages",{},{"en":684,"de":685},"\u002Fen\u002Fproject\u002Floud\u002Fplanhero---standing-out-against-staff-shortages","\u002Fprojekt\u002Floud\u002Fplanhero-auffallen-gegen-ausfaelle",[687],{"key":75,"title":75},[689,690,691,693,695,697,699,701,702,704,705,706],{"key":84,"title":84,"filterGroup":75},{"key":141,"title":141,"filterGroup":75},{"key":692,"title":692,"filterGroup":75},"messestand",{"key":694,"title":694,"filterGroup":75},"leitidee",{"key":696,"title":696,"filterGroup":75},"kampagnendesign",{"key":698,"title":698,"filterGroup":75},"key-visual",{"key":700,"title":700,"filterGroup":75},"kampagnenplanung",{"key":344,"title":344,"filterGroup":75},{"key":703,"title":703,"filterGroup":75},"b2b-kampagne",{"key":490,"title":490,"filterGroup":75},{"key":514,"title":514,"filterGroup":75},{"key":707,"title":707,"filterGroup":430},"stylescapes",{"ProjectDate":709,"Index":710,"ID":711,"Published":5,"Title":712,"Teaser":713,"FullLayout":60,"ImageFullpath":714,"ImageMetadata":715,"ListingImageFullpath":23,"ListingImageMetadata":716,"ImageFullpathMobileStartseite":717,"ImageThumbnailMobileStartseite":717,"ImageFullpathMobileProjectTeaser":718,"ImageThumbnailMobileProjectTeaser":718,"ImageFullpathMobileInTheProject":719,"TitlesByLocale":720,"PrettyUrlsByLocale":722,"PublicUrlsByLocale":723,"Categories":726,"Taggings":728},"2022-06-16 07:02:00",13,"60","Monkey 47 – Schwäbischer Flavour meets Dresdner Flair","Wenn Gin mit Worcestersoße, dann aber Party mit Dampfschiff.","\u002Fassets\u002FProjekte\u002Floud\u002FMonkey47\u002F175\u002Fimage-thumb__175__webp\u002FMonkey47-Gin-Experimentum-Series-eventmarketing-szenografie-Barkeeper.07b37fed.jpg",[],[],"\u002Fassets\u002FProjekte\u002Floud\u002FMonkey47\u002F175\u002Fimage-thumb__175__mobile-startseite\u002FMonkey47-Gin-Experimentum-Series-eventmarketing-szenografie-Barkeeper.cafc85e9.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FMonkey47\u002F175\u002Fimage-thumb__175__mobile-project-teaser\u002FMonkey47-Gin-Experimentum-Series-eventmarketing-szenografie-Barkeeper.df731e7c.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FMonkey47\u002F175\u002Fimage-thumb__175__mobile-in-the-project\u002FMonkey47-Gin-Experimentum-Series-eventmarketing-szenografie-Barkeeper.1eb44c99.jpg",{"en":721,"de":712},"Monkey 47 - Swabian flavour meets Dresden flair",{},{"en":724,"de":725},"\u002Fen\u002Fproject\u002Floud\u002Fmonkey-47---swabian-flavour-meets-dresden-flair","\u002Fprojekt\u002Floud\u002Fmonkey-47-schwaebischer-flavour-meets-dresdner-flair",[727],{"key":75,"title":75},[729,730,731,733,735,736,737,738,739,740,741,743],{"key":416,"title":416,"filterGroup":75},{"key":346,"title":346,"filterGroup":75},{"key":732,"title":732,"filterGroup":75},"launch-event",{"key":734,"title":734,"filterGroup":75},"event-planung",{"key":88,"title":88,"filterGroup":75},{"key":141,"title":141,"filterGroup":75},{"key":143,"title":143,"filterGroup":75},{"key":145,"title":145,"filterGroup":75},{"key":86,"title":86,"filterGroup":75},{"key":490,"title":490,"filterGroup":75},{"key":742,"title":742,"filterGroup":75},"influencermarketing",{"key":744,"title":745,"filterGroup":75},"digitale-kapagnenverlängerung","digitale-kampagnenverlängerung",{"ProjectDate":747,"Index":748,"ID":749,"Published":5,"Title":750,"Teaser":751,"FullLayout":60,"ImageFullpath":752,"ImageMetadata":753,"ListingImageFullpath":23,"ListingImageMetadata":754,"ImageFullpathMobileStartseite":755,"ImageThumbnailMobileStartseite":755,"ImageFullpathMobileProjectTeaser":756,"ImageThumbnailMobileProjectTeaser":756,"ImageFullpathMobileInTheProject":757,"TitlesByLocale":758,"PrettyUrlsByLocale":760,"PublicUrlsByLocale":761,"Categories":764,"Taggings":767},"2023-07-11 07:02:00",12,"298","Warum \"Geht wählen\" nicht mehr reicht","Landtagswahlwerbung verspricht viel. Doch was wird wirklich im Landtag entschieden? Es wurde höchste Zeit, Wählende zu aktivieren und aufzuklären.\n\n\n\n\n\n\n","\u002Fassets\u002F_default_upload_bucket\u002F372\u002Fimage-thumb__372__webp\u002Fget-image-thumbnail.b4c86be6.jpeg",[],[],"\u002Fassets\u002F_default_upload_bucket\u002F372\u002Fimage-thumb__372__mobile-startseite\u002Fget-image-thumbnail.b2a0d2e5.jpeg","\u002Fassets\u002F_default_upload_bucket\u002F372\u002Fimage-thumb__372__mobile-project-teaser\u002Fget-image-thumbnail.2b538e63.jpeg","\u002Fassets\u002F_default_upload_bucket\u002F372\u002Fimage-thumb__372__mobile-in-the-project\u002Fget-image-thumbnail.9f3347f6.jpeg",{"en":759,"de":750},"Why “Go Vote” Is No Longer Enough",{},{"en":762,"de":763},"\u002Fen\u002Fproject\u002Floud\u002Fwhy-go-vote-is-no-longer-enough","\u002Fprojekt\u002Floud\u002Fwarum-geht-waehlen-nicht-mehr-reicht",[765,766],{"key":75,"title":75},{"key":430,"title":430},[768,769,770,771,772],{"key":429,"title":429,"filterGroup":430},{"key":82,"title":82,"filterGroup":75},{"key":84,"title":84,"filterGroup":75},{"key":490,"title":490,"filterGroup":75},{"key":80,"title":80,"filterGroup":75},{"ProjectDate":774,"Index":775,"ID":776,"Published":5,"Title":777,"Teaser":778,"FullLayout":60,"ImageFullpath":779,"ImageMetadata":780,"ListingImageFullpath":23,"ListingImageMetadata":781,"ImageFullpathMobileStartseite":782,"ImageThumbnailMobileStartseite":782,"ImageFullpathMobileProjectTeaser":783,"ImageThumbnailMobileProjectTeaser":783,"ImageFullpathMobileInTheProject":784,"TitlesByLocale":785,"PrettyUrlsByLocale":787,"PublicUrlsByLocale":788,"Categories":791,"Taggings":793},"2023-07-19 07:02:00",2,"362","Heubeck – das Leitbild als Zugpferd der Organisationstransformation","Wie Vision, Purpose und kulturelle Werte als Leitbild aus Angestellten engagierte Botschafter:innen macht und zum Treiber für eine erfolgreiche Unternehmenszukunft wird.","\u002Fassets\u002F_default_upload_bucket\u002F420\u002Fimage-thumb__420__webp\u002FHeuback-Case-Header_1.3ebefa4e.jpg",[],[],"\u002Fassets\u002F_default_upload_bucket\u002F420\u002Fimage-thumb__420__mobile-startseite\u002FHeuback-Case-Header_1.51691685.jpg","\u002Fassets\u002F_default_upload_bucket\u002F420\u002Fimage-thumb__420__mobile-project-teaser\u002FHeuback-Case-Header_1.9669df04.jpg","\u002Fassets\u002F_default_upload_bucket\u002F420\u002Fimage-thumb__420__mobile-in-the-project\u002FHeuback-Case-Header_1.f2d7351d.jpg",{"en":786,"de":777},"Heubeck - the mission statement as the driving force behind organizational transformation",{},{"en":789,"de":790},"\u002Fen\u002Fproject\u002Fdeep\u002Fheubeck---the-mission-statement-as-the-driving-force-behind-organizational-transformation","\u002Fprojekt\u002Fdeep\u002Fheubeck-das-leitbild-als-zugpferd-der-organisationstransformation",[792],{"key":165,"title":165},[794,795,796,797,798,799,800,801,802,803,804,805,806,807],{"key":171,"title":171,"filterGroup":165},{"key":168,"title":169,"filterGroup":165},{"key":173,"title":173,"filterGroup":165},{"key":175,"title":175,"filterGroup":165},{"key":177,"title":177,"filterGroup":165},{"key":179,"title":179,"filterGroup":165},{"key":181,"title":181,"filterGroup":165},{"key":183,"title":183,"filterGroup":165},{"key":185,"title":186,"filterGroup":165},{"key":188,"title":188,"filterGroup":165},{"key":190,"title":190,"filterGroup":165},{"key":192,"title":192,"filterGroup":165},{"key":194,"title":194,"filterGroup":165},{"key":196,"title":196,"filterGroup":165},{"ProjectDate":809,"Index":810,"ID":811,"Published":5,"Title":812,"Teaser":813,"FullLayout":60,"ImageFullpath":814,"ImageMetadata":815,"ListingImageFullpath":23,"ListingImageMetadata":816,"ImageFullpathMobileStartseite":817,"ImageThumbnailMobileStartseite":817,"ImageFullpathMobileProjectTeaser":818,"ImageThumbnailMobileProjectTeaser":818,"ImageFullpathMobileInTheProject":819,"TitlesByLocale":820,"PrettyUrlsByLocale":822,"PublicUrlsByLocale":823,"Categories":826,"Taggings":828},"2023-08-03 07:02:00",10,"330","LD Systems – ANNY Speakers mit modularem Kampagnenkonzept","Für die neue Lautsprecherreihe von LD Systems entwickelten wir ein flexibles Kampagnenkonzept im Collagenstil, das jede Zielgruppe und Anwendungsszenario anspricht.","\u002Fassets\u002F_default_upload_bucket\u002F382\u002Fimage-thumb__382__webp\u002FBildschirmfoto%202025-03-14%20um%2015.16.16.72a273bb.png",[],[],"\u002Fassets\u002F_default_upload_bucket\u002F382\u002Fimage-thumb__382__mobile-startseite\u002FBildschirmfoto%202025-03-14%20um%2015.16.16.c75c3e5f.png","\u002Fassets\u002F_default_upload_bucket\u002F382\u002Fimage-thumb__382__mobile-project-teaser\u002FBildschirmfoto%202025-03-14%20um%2015.16.16.7e7e97dc.png","\u002Fassets\u002F_default_upload_bucket\u002F382\u002Fimage-thumb__382__mobile-in-the-project\u002FBildschirmfoto%202025-03-14%20um%2015.16.16.38629ad1.png",{"en":821,"de":812},"LD Systems - ANNY Speakers with modular campaign concept",{},{"en":824,"de":825},"\u002Fen\u002Fproject\u002Floud\u002Fld-systems---anny-speakers-with-modular-campaign-concept","\u002Fprojekt\u002Floud\u002Fld-systems-anny-speakers-mit-modularem-kampagnenkonzept",[827],{"key":75,"title":75},[829,830],{"key":84,"title":84,"filterGroup":75},{"key":82,"title":82,"filterGroup":75},{"ProjectDate":832,"Index":833,"ID":834,"Published":5,"Title":835,"Teaser":836,"FullLayout":20,"ImageFullpath":837,"ImageMetadata":838,"ListingImageFullpath":23,"ListingImageMetadata":839,"ImageFullpathMobileStartseite":840,"ImageThumbnailMobileStartseite":840,"ImageFullpathMobileProjectTeaser":841,"ImageThumbnailMobileProjectTeaser":841,"ImageFullpathMobileInTheProject":842,"TitlesByLocale":843,"PrettyUrlsByLocale":845,"PublicUrlsByLocale":846,"Categories":849,"Taggings":851},"2023-10-30 08:02:00",25,"383","FANTA – Happy Holo-ween im Doppelspuk Bus","Wie wir einen riesigen Bus in eine noch riesigere Mall gestellt und zu Halloween hunderte von Menschen in Geister-Hologramme verwandelt haben.","\u002Fassets\u002FProjekte\u002Floud\u002FFanta\u002F447\u002Fimage-thumb__447__webp\u002FFanta-Bus-Preview-61.01cc89e9.jpg",[],[],"\u002Fassets\u002FProjekte\u002Floud\u002FFanta\u002F447\u002Fimage-thumb__447__mobile-startseite\u002FFanta-Bus-Preview-61.59fb6600.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FFanta\u002F447\u002Fimage-thumb__447__mobile-project-teaser\u002FFanta-Bus-Preview-61.00c93db2.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FFanta\u002F447\u002Fimage-thumb__447__mobile-in-the-project\u002FFanta-Bus-Preview-61.9a375474.jpg",{"en":844,"de":835},"FANTA – Happy Holo-ween on the Haunted Double-Decker",{},{"en":847,"de":848},"\u002Fen\u002Fproject\u002Floud\u002Ffanta-happy-holo-ween-on-the-haunted-double-decker","\u002Fprojekt\u002Floud\u002Ffanta-happy-holo-ween-im-doppelspuk-bus",[850],{"key":75,"title":75},[852,853,854,855,856,857,858,859,861,863,865,866,867,869,870,871,872,873],{"key":78,"title":78,"filterGroup":75},{"key":141,"title":141,"filterGroup":75},{"key":80,"title":80,"filterGroup":75},{"key":84,"title":84,"filterGroup":75},{"key":86,"title":86,"filterGroup":75},{"key":139,"title":139,"filterGroup":75},{"key":338,"title":338,"filterGroup":75},{"key":860,"title":860,"filterGroup":75},"markenaktivierung",{"key":862,"title":862,"filterGroup":75},"pop-up-marketing",{"key":864,"title":864,"filterGroup":75},"eventdesign",{"key":143,"title":143,"filterGroup":75},{"key":145,"title":145,"filterGroup":75},{"key":868,"title":868,"filterGroup":75},"außenwerbung",{"key":340,"title":340,"filterGroup":75},{"key":115,"title":115,"filterGroup":75},{"key":393,"title":393,"filterGroup":75},{"key":88,"title":88,"filterGroup":75},{"key":734,"title":734,"filterGroup":75},{"ProjectDate":875,"Index":876,"ID":877,"Published":5,"Title":878,"Teaser":879,"FullLayout":60,"ImageFullpath":880,"ImageMetadata":881,"ListingImageFullpath":23,"ListingImageMetadata":882,"ImageFullpathMobileStartseite":883,"ImageThumbnailMobileStartseite":883,"ImageFullpathMobileProjectTeaser":884,"ImageThumbnailMobileProjectTeaser":884,"ImageFullpathMobileInTheProject":885,"TitlesByLocale":886,"PrettyUrlsByLocale":888,"PublicUrlsByLocale":889,"Categories":892,"Taggings":894},"2024-05-20 07:02:00",3,"422","Radeberger – Echte Leidenschaften brauchen echte Enabler","Wie wir authentische Stories aus Hip-Hop, Poetry-Slam und Outdoor-Culture zu einer kraftvollen Brand Activation verwandelten. ","\u002Fassets\u002F_default_upload_bucket\u002F503\u002Fimage-thumb__503__webp\u002FRadeberger-Nicole-Berth-104_1.0b25b560.jpg",[],[],"\u002Fassets\u002F_default_upload_bucket\u002F503\u002Fimage-thumb__503__mobile-startseite\u002FRadeberger-Nicole-Berth-104_1.86985739.jpg","\u002Fassets\u002F_default_upload_bucket\u002F503\u002Fimage-thumb__503__mobile-project-teaser\u002FRadeberger-Nicole-Berth-104_1.5b73c728.jpg","\u002Fassets\u002F_default_upload_bucket\u002F503\u002Fimage-thumb__503__mobile-in-the-project\u002FRadeberger-Nicole-Berth-104_1.2b5d82de.jpg",{"en":887,"de":878},"Radeberger - Real passions need real enablers",{},{"en":890,"de":891},"\u002Fen\u002Fproject\u002Floud\u002Fradeberger---real-passions-need-real-enablers","\u002Fprojekt\u002Floud\u002Fradeberger-echte-leidenschaften-brauchen-echte-enabler",[893],{"key":75,"title":75},[895,896,898,899,900,901,902,903,905],{"key":488,"title":488,"filterGroup":75},{"key":897,"title":897,"filterGroup":75},"crossmedia",{"key":82,"title":82,"filterGroup":75},{"key":700,"title":700,"filterGroup":75},{"key":344,"title":344,"filterGroup":75},{"key":860,"title":860,"filterGroup":75},{"key":84,"title":84,"filterGroup":75},{"key":904,"title":904,"filterGroup":75},"personas",{"key":906,"title":906,"filterGroup":75},"zielgruppen",{"ProjectDate":908,"Index":876,"ID":909,"Published":5,"Title":910,"Teaser":911,"FullLayout":60,"ImageFullpath":912,"ImageMetadata":913,"ListingImageFullpath":23,"ListingImageMetadata":914,"ImageFullpathMobileStartseite":915,"ImageThumbnailMobileStartseite":915,"ImageFullpathMobileProjectTeaser":916,"ImageThumbnailMobileProjectTeaser":916,"ImageFullpathMobileInTheProject":917,"TitlesByLocale":918,"PrettyUrlsByLocale":920,"PublicUrlsByLocale":921,"Categories":924,"Taggings":926},"2024-07-10 07:02:00","98","TechniSat – Musketier Ausbildung für Tekkies","Einer für alle. Alle für Innovation. Der Prozess zur Entwicklung nutzerzentrierter Produktinnovationen bekam von uns einen neuen Anschliff.","\u002Fassets\u002FProjekte\u002Fdeep\u002Ftechnisat\u002F237\u002Fimage-thumb__237__webp\u002FTechnisat-Produktinnovation-Illustration-Entwicklung-Produktinnovation.385fc370.gif",[],[],"\u002Fassets\u002FProjekte\u002Fdeep\u002Ftechnisat\u002F237\u002Fimage-thumb__237__mobile-startseite\u002FTechnisat-Produktinnovation-Illustration-Entwicklung-Produktinnovation.2fe0b520.gif","\u002Fassets\u002FProjekte\u002Fdeep\u002Ftechnisat\u002F237\u002Fimage-thumb__237__mobile-project-teaser\u002FTechnisat-Produktinnovation-Illustration-Entwicklung-Produktinnovation.407e57b5.gif","\u002Fassets\u002FProjekte\u002Fdeep\u002Ftechnisat\u002F237\u002Fimage-thumb__237__mobile-in-the-project\u002FTechnisat-Produktinnovation-Illustration-Entwicklung-Produktinnovation.947d3487.gif",{"en":919,"de":910},"TechniSat - Musketeer training for tekkies",{},{"en":922,"de":923},"\u002Fen\u002Fproject\u002Fdeep\u002Ftechnisat---musketeer-training-for-tekkies","\u002Fprojekt\u002Fdeep\u002Ftechnisat-musketier-ausbildung-fuer-tekkies",[925],{"key":165,"title":165},[927,928,930,931,932,933],{"key":458,"title":458,"filterGroup":165},{"key":929,"title":929,"filterGroup":430},"design-thinking",{"key":185,"title":186,"filterGroup":165},{"key":429,"title":429,"filterGroup":430},{"key":168,"title":169,"filterGroup":165},{"key":934,"title":934,"filterGroup":430},"innovationstechniken",{"ProjectDate":936,"Index":775,"ID":937,"Published":5,"Title":938,"Teaser":939,"FullLayout":60,"ImageFullpath":940,"ImageMetadata":941,"ListingImageFullpath":23,"ListingImageMetadata":942,"ImageFullpathMobileStartseite":943,"ImageThumbnailMobileStartseite":943,"ImageFullpathMobileProjectTeaser":944,"ImageThumbnailMobileProjectTeaser":944,"ImageFullpathMobileInTheProject":945,"TitlesByLocale":946,"PrettyUrlsByLocale":948,"PublicUrlsByLocale":949,"Categories":952,"Taggings":955},"2024-09-09 07:02:00","446","Größtes Wahlkampfmotiv in Sachsen – again!","Und wir haben es wieder getan. Die Landtagswahl in Sachsen stand auch 2024 wieder an. Klar mischen wir mit! ","\u002Fassets\u002F_default_upload_bucket\u002F569\u002Fimage-thumb__569__webp\u002FLTW-Mural-2024-Final-social-10.c8eba770.jpg",[],[],"\u002Fassets\u002F_default_upload_bucket\u002F569\u002Fimage-thumb__569__mobile-startseite\u002FLTW-Mural-2024-Final-social-10.e1cdab51.jpg","\u002Fassets\u002F_default_upload_bucket\u002F569\u002Fimage-thumb__569__mobile-project-teaser\u002FLTW-Mural-2024-Final-social-10.7777197a.jpg","\u002Fassets\u002F_default_upload_bucket\u002F569\u002Fimage-thumb__569__mobile-in-the-project\u002FLTW-Mural-2024-Final-social-10.0d386e1e.jpg",{"en":947,"de":938},"Biggest election campaign motif in Saxony - again!",{},{"en":950,"de":951},"\u002Fen\u002Fproject\u002Floud\u002Fbiggest-election-campaign-motif-in-saxony---again","\u002Fprojekt\u002Floud\u002Fgroesstes-wahlkampfmotiv-in-sachsen-again",[953,954],{"key":75,"title":75},{"key":277,"title":277},[956,957,958,959,960,961,962,963],{"key":868,"title":868,"filterGroup":75},{"key":488,"title":488,"filterGroup":75},{"key":113,"title":113,"filterGroup":75},{"key":255,"title":255,"filterGroup":75},{"key":80,"title":80,"filterGroup":75},{"key":111,"title":111,"filterGroup":75},{"key":340,"title":340,"filterGroup":75},{"key":115,"title":115,"filterGroup":75},{"ProjectDate":965,"Index":6,"ID":966,"Published":5,"Title":967,"Teaser":968,"FullLayout":60,"ImageFullpath":969,"ImageMetadata":970,"ListingImageFullpath":23,"ListingImageMetadata":971,"ImageFullpathMobileStartseite":972,"ImageThumbnailMobileStartseite":972,"ImageFullpathMobileProjectTeaser":973,"ImageThumbnailMobileProjectTeaser":973,"ImageFullpathMobileInTheProject":974,"TitlesByLocale":975,"PrettyUrlsByLocale":976,"PublicUrlsByLocale":977,"Categories":980,"Taggings":982},"2024-09-20 07:02:00","400","COSMOCON 2024 – Feel the Cosmoverse","Aus klassischem Sommerfest wird unvergesslicher Kongress. 975 COSMOnauten lernen, feiern und spüren gemeinsam das Cosmoverse.","\u002Fassets\u002FProjekte\u002Floud\u002FCOSMOCON%202024\u002F489\u002Fimage-thumb__489__webp\u002FOB24_Cosmo_2009_LRCDOrig-280.6ab244e8.jpg",[],[],"\u002Fassets\u002FProjekte\u002Floud\u002FCOSMOCON%202024\u002F489\u002Fimage-thumb__489__mobile-startseite\u002FOB24_Cosmo_2009_LRCDOrig-280.245fc76e.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FCOSMOCON%202024\u002F489\u002Fimage-thumb__489__mobile-project-teaser\u002FOB24_Cosmo_2009_LRCDOrig-280.41e994f1.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FCOSMOCON%202024\u002F489\u002Fimage-thumb__489__mobile-in-the-project\u002FOB24_Cosmo_2009_LRCDOrig-280.124c0b2e.jpg",{"en":967,"de":967},{},{"en":978,"de":979},"\u002Fen\u002Fproject\u002Floud\u002Fcosmocon-2024-feel-the-cosmoverse","\u002Fprojekt\u002Floud\u002Fcosmocon-2024-feel-the-cosmoverse",[981],{"key":75,"title":75},[983,984,985,986,987],{"key":171,"title":171,"filterGroup":165},{"key":734,"title":734,"filterGroup":75},{"key":88,"title":88,"filterGroup":75},{"key":461,"title":461,"filterGroup":430},{"key":988,"title":988,"filterGroup":165},"co-creation-coaching",{"ProjectDate":990,"Index":991,"ID":992,"Published":5,"Title":993,"Teaser":994,"FullLayout":20,"ImageFullpath":995,"ImageMetadata":996,"ListingImageFullpath":23,"ListingImageMetadata":997,"ImageFullpathMobileStartseite":998,"ImageThumbnailMobileStartseite":998,"ImageFullpathMobileProjectTeaser":999,"ImageThumbnailMobileProjectTeaser":999,"ImageFullpathMobileInTheProject":1000,"TitlesByLocale":1001,"PrettyUrlsByLocale":1003,"PublicUrlsByLocale":1004,"Categories":1007,"Taggings":1009},"2024-11-18 08:02:00",27,"436","DVB – Employer Brand mit echtem Dresden-Drive","2.000 Mitarbeitende, komplexe Strukturen, ein riesiger co-kreativer Prozess. So entwickelten wir für die DVB eine Employer Brand mit echtem Straßenbahn-Herzblut.","\u002Fassets\u002FProjekte\u002Fdeep\u002FDVB%20Employer%20Brand\u002F542\u002Fimage-thumb__542__webp\u002FDVB-Employer-Brand-Plakate.d73d59f6.png",[],[],"\u002Fassets\u002FProjekte\u002Fdeep\u002FDVB%20Employer%20Brand\u002F542\u002Fimage-thumb__542__mobile-startseite\u002FDVB-Employer-Brand-Plakate.0d71f3ad.png","\u002Fassets\u002FProjekte\u002Fdeep\u002FDVB%20Employer%20Brand\u002F542\u002Fimage-thumb__542__mobile-project-teaser\u002FDVB-Employer-Brand-Plakate.4b16e890.png","\u002Fassets\u002FProjekte\u002Fdeep\u002FDVB%20Employer%20Brand\u002F542\u002Fimage-thumb__542__mobile-in-the-project\u002FDVB-Employer-Brand-Plakate.fe1bfecc.png",{"en":1002,"de":993},"DVB - Employer brand with a real Dresden drive",{},{"en":1005,"de":1006},"\u002Fen\u002Fproject\u002Fdeep\u002Fdvb---employer-brand-with-a-real-dresden-drive","\u002Fprojekt\u002Fdeep\u002Fdvb-employer-brand-mit-echtem-dresden-drive",[1008],{"key":165,"title":165},[1010,1012,1014,1015,1016,1017,1018,1019,1021],{"key":1011,"title":1011,"filterGroup":165},"arbeitgebermarke",{"key":1013,"title":1013,"filterGroup":165},"fachkräftesicherung",{"key":458,"title":458,"filterGroup":165},{"key":173,"title":173,"filterGroup":165},{"key":179,"title":179,"filterGroup":165},{"key":190,"title":190,"filterGroup":165},{"key":196,"title":196,"filterGroup":165},{"key":1020,"title":1020,"filterGroup":165},"wertschätzungskultur",{"key":429,"title":429,"filterGroup":430},{"ProjectDate":1023,"Index":1024,"ID":1025,"Published":5,"Title":1026,"Teaser":1027,"FullLayout":60,"ImageFullpath":1028,"ImageMetadata":1029,"ListingImageFullpath":23,"ListingImageMetadata":1030,"ImageFullpathMobileStartseite":1031,"ImageThumbnailMobileStartseite":1031,"ImageFullpathMobileProjectTeaser":1032,"ImageThumbnailMobileProjectTeaser":1032,"ImageFullpathMobileInTheProject":1033,"TitlesByLocale":1034,"PrettyUrlsByLocale":1036,"PublicUrlsByLocale":1037,"Categories":1040,"Taggings":1042},"2025-05-14 07:02:00",9,"371","SMS – Heute laut. Morgen stark.","Wie wir das Land Sachsen beim größten Kinder- und Jugendhilfetag Deutschlands zur lautesten Stimme für die Zukunft machten. Und dabei einen Auftritt hinlegten, der für ein Ministerium ziemlich fresh ist.","\u002Fassets\u002F_default_upload_bucket\u002F441\u002Fimage-thumb__441__webp\u002FDJHT-Dokumentation-255.cb1a0d3d.jpg",[],[],"\u002Fassets\u002F_default_upload_bucket\u002F441\u002Fimage-thumb__441__mobile-startseite\u002FDJHT-Dokumentation-255.e897a75d.jpg","\u002Fassets\u002F_default_upload_bucket\u002F441\u002Fimage-thumb__441__mobile-project-teaser\u002FDJHT-Dokumentation-255.e79032bb.jpg","\u002Fassets\u002F_default_upload_bucket\u002F441\u002Fimage-thumb__441__mobile-in-the-project\u002FDJHT-Dokumentation-255.ba4f2a78.jpg",{"en":1035,"de":1026},"SMS - Loud today. Strong tomorrow.",{},{"en":1038,"de":1039},"\u002Fen\u002Fproject\u002Floud\u002Fsms---loud-today-strong-tomorrow","\u002Fprojekt\u002Floud\u002Fsms-heute-laut-morgen-stark",[1041],{"key":75,"title":75},[1043,1044,1045,1046,1048,1049,1050,1051],{"key":141,"title":141,"filterGroup":75},{"key":692,"title":692,"filterGroup":75},{"key":488,"title":488,"filterGroup":75},{"key":1047,"title":1047,"filterGroup":75},"claimentwicklung",{"key":88,"title":88,"filterGroup":75},{"key":734,"title":734,"filterGroup":75},{"key":698,"title":698,"filterGroup":75},{"key":694,"title":694,"filterGroup":75},{"ProjectDate":1053,"Index":1054,"ID":1055,"Published":5,"Title":1056,"Teaser":1057,"FullLayout":60,"ImageFullpath":1058,"ImageMetadata":1059,"ListingImageFullpath":23,"ListingImageMetadata":1060,"ImageFullpathMobileStartseite":1061,"ImageThumbnailMobileStartseite":1061,"ImageFullpathMobileProjectTeaser":1062,"ImageThumbnailMobileProjectTeaser":1062,"ImageFullpathMobileInTheProject":1063,"TitlesByLocale":1064,"PrettyUrlsByLocale":1066,"PublicUrlsByLocale":1067,"Categories":1070,"Taggings":1072},"2025-06-05 07:02:00",8,"388","Börsenverein – Das nächste Kapitel beginnt jetzt","Der Börsenverein des Deutschen Buchhandels wird stolze 200 Jahre alt. Und wir schreiben das \"Neue Kapitel\" direkt mit. In Leipzig und Berlin.","\u002Fassets\u002F_default_upload_bucket\u002F449\u002Fimage-thumb__449__webp\u002FDSC_4726.47cb126e.jpg",[],[],"\u002Fassets\u002F_default_upload_bucket\u002F449\u002Fimage-thumb__449__mobile-startseite\u002FDSC_4726.faa6ffad.jpg","\u002Fassets\u002F_default_upload_bucket\u002F449\u002Fimage-thumb__449__mobile-project-teaser\u002FDSC_4726.44e6916a.jpg","\u002Fassets\u002F_default_upload_bucket\u002F449\u002Fimage-thumb__449__mobile-in-the-project\u002FDSC_4726.5126cfc4.jpg",{"en":1065,"de":1056},"Börsenverein – The Next Chapter Starts Now",{},{"en":1068,"de":1069},"\u002Fen\u002Fproject\u002Floud\u002Fboersenverein-the-next-chapter-starts-now","\u002Fprojekt\u002Floud\u002Fboersenverein-das-naechste-kapitel-beginnt-jetzt",[1071],{"key":75,"title":75},[1073,1074,1075,1076,1077,1078,1079,1080],{"key":864,"title":864,"filterGroup":75},{"key":734,"title":734,"filterGroup":75},{"key":88,"title":88,"filterGroup":75},{"key":698,"title":698,"filterGroup":75},{"key":696,"title":696,"filterGroup":75},{"key":700,"title":700,"filterGroup":75},{"key":344,"title":344,"filterGroup":75},{"key":694,"title":694,"filterGroup":75},{"ProjectDate":1082,"Index":1083,"ID":1084,"Published":5,"Title":1085,"Teaser":1086,"FullLayout":60,"ImageFullpath":1087,"ImageMetadata":1088,"ListingImageFullpath":23,"ListingImageMetadata":1089,"ImageFullpathMobileStartseite":1090,"ImageThumbnailMobileStartseite":1090,"ImageFullpathMobileProjectTeaser":1091,"ImageThumbnailMobileProjectTeaser":1091,"ImageFullpathMobileInTheProject":1092,"TitlesByLocale":1093,"PrettyUrlsByLocale":1095,"PublicUrlsByLocale":1096,"Categories":1099,"Taggings":1101},"2025-06-18 07:02:00",26,"401","Adobe – Die Welt bei uns zu Gast","Von wegen virtuelle Events sind langweilig. Wir verwandeln unser Dresdner Office in ein internationales Broadcast-Center und streamen für 72 Länder.","\u002Fassets\u002FProjekte\u002Floud\u002Fadobe\u002F477\u002Fimage-thumb__477__webp\u002FAdobe-Developers-Live-Tag1-35.9afe4e8d.jpg",[],[],"\u002Fassets\u002FProjekte\u002Floud\u002Fadobe\u002F477\u002Fimage-thumb__477__mobile-startseite\u002FAdobe-Developers-Live-Tag1-35.28cb4250.jpg","\u002Fassets\u002FProjekte\u002Floud\u002Fadobe\u002F477\u002Fimage-thumb__477__mobile-project-teaser\u002FAdobe-Developers-Live-Tag1-35.9e84ecee.jpg","\u002Fassets\u002FProjekte\u002Floud\u002Fadobe\u002F477\u002Fimage-thumb__477__mobile-in-the-project\u002FAdobe-Developers-Live-Tag1-35.fe5a1357.jpg",{"en":1094,"de":1085},"Adobe – Dresden Broadcasts to 72 Countries",{},{"en":1097,"de":1098},"\u002Fen\u002Fproject\u002Floud\u002Fadobe-dresden-broadcasts-to-72-countries","\u002Fprojekt\u002Floud\u002Fadobe-die-welt-bei-uns-zu-gast",[1100],{"key":75,"title":75},[1102,1103,1104,1105,1106],{"key":88,"title":88,"filterGroup":75},{"key":698,"title":698,"filterGroup":75},{"key":84,"title":84,"filterGroup":75},{"key":734,"title":734,"filterGroup":75},{"key":864,"title":864,"filterGroup":75},{"ProjectDate":1108,"Index":149,"ID":1109,"Published":5,"Title":1110,"Teaser":1111,"FullLayout":60,"ImageFullpath":1112,"ImageMetadata":1113,"ListingImageFullpath":23,"ListingImageMetadata":1114,"ImageFullpathMobileStartseite":1115,"ImageThumbnailMobileStartseite":1115,"ImageFullpathMobileProjectTeaser":1116,"ImageThumbnailMobileProjectTeaser":1116,"ImageFullpathMobileInTheProject":1117,"TitlesByLocale":1118,"PrettyUrlsByLocale":1120,"PublicUrlsByLocale":1121,"Categories":1124,"Taggings":1126},"2025-07-22 07:02:00","504","Ostsächsische Sparkasse Dresden – Mehr als eine Bank. Für die ganze Region.","Banken und Gefühle – passt nicht? Noch nicht! Wir machen aus Geldautomaten Nachbarn und aus Filialen Freunde. Eine Kampagne, die nicht mit Zinsen wirbt, sondern berührt.","\u002Fassets\u002F_default_upload_bucket\u002F848\u002Fimage-thumb__848__webp\u002FOSD-Image-Kampagne-Strassenbahn-Litfasssaeule-mit-Imagebahn.633f0a25.png",[],[],"\u002Fassets\u002F_default_upload_bucket\u002F848\u002Fimage-thumb__848__mobile-startseite\u002FOSD-Image-Kampagne-Strassenbahn-Litfasssaeule-mit-Imagebahn.1a11dc44.png","\u002Fassets\u002F_default_upload_bucket\u002F848\u002Fimage-thumb__848__mobile-project-teaser\u002FOSD-Image-Kampagne-Strassenbahn-Litfasssaeule-mit-Imagebahn.1106131b.png","\u002Fassets\u002F_default_upload_bucket\u002F848\u002Fimage-thumb__848__mobile-in-the-project\u002FOSD-Image-Kampagne-Strassenbahn-Litfasssaeule-mit-Imagebahn.7843fb6c.png",{"en":1119,"de":1110},"Ostsächsische Sparkasse Dresden – From Account Balance to a Sense of Home",{},{"en":1122,"de":1123},"\u002Fen\u002Fproject\u002Floud\u002Fostsaechsische-sparkasse-dresden-from-account-balance-to-a-sense-of-home","\u002Fprojekt\u002Floud\u002Fostsaechsische-sparkasse-dresden-mehr-als-eine-bank-fuer-die-ganze-region",[1125],{"key":75,"title":75},[1127,1128,1130,1131,1132,1133,1134,1135,1136],{"key":868,"title":868,"filterGroup":75},{"key":1129,"title":1129,"filterGroup":75},"b2c-kampagne",{"key":1047,"title":1047,"filterGroup":75},{"key":488,"title":488,"filterGroup":75},{"key":897,"title":897,"filterGroup":75},{"key":82,"title":82,"filterGroup":75},{"key":696,"title":696,"filterGroup":75},{"key":698,"title":698,"filterGroup":75},{"key":694,"title":694,"filterGroup":75},{"ProjectDate":1138,"Index":1139,"ID":1140,"Published":5,"Title":1141,"Teaser":1142,"FullLayout":20,"ImageFullpath":1143,"ImageMetadata":1144,"ListingImageFullpath":23,"ListingImageMetadata":1145,"ImageFullpathMobileStartseite":1146,"ImageThumbnailMobileStartseite":1146,"ImageFullpathMobileProjectTeaser":1147,"ImageThumbnailMobileProjectTeaser":1147,"ImageFullpathMobileInTheProject":1148,"TitlesByLocale":1149,"PrettyUrlsByLocale":1151,"PublicUrlsByLocale":1152,"Categories":1155,"Taggings":1157},"2025-08-08 07:02:00",7,"495","Radeberger – Booty Base: Traditionspils trifft Underground-Techno","Wie wir eine traditionsreiche Biermarke glaubwürdig in die Techno-Szene gebracht haben? Mit einem Bus, vor dem DJs morgens um sechs schon Schlange standen","\u002Fassets\u002FProjekte\u002Floud\u002FRadeberger%20SMS\u002F798\u002Fimage-thumb__798__webp\u002FSMS-Radeberger-F-Tag2-8.63cdf2d8.png",[],[],"\u002Fassets\u002FProjekte\u002Floud\u002FRadeberger%20SMS\u002F798\u002Fimage-thumb__798__mobile-startseite\u002FSMS-Radeberger-F-Tag2-8.b0059674.png","\u002Fassets\u002FProjekte\u002Floud\u002FRadeberger%20SMS\u002F798\u002Fimage-thumb__798__mobile-project-teaser\u002FSMS-Radeberger-F-Tag2-8.1eb7b18a.png","\u002Fassets\u002FProjekte\u002Floud\u002FRadeberger%20SMS\u002F798\u002Fimage-thumb__798__mobile-in-the-project\u002FSMS-Radeberger-F-Tag2-8.461ca06b.png",{"en":1150,"de":1141},"Radeberger – Booty Base: Traditional pilsner meets underground techno",{},{"en":1153,"de":1154},"\u002Fen\u002Fproject\u002Floud\u002Fradeberger-booty-base-traditional-pilsner-meets-underground-techno","\u002Fprojekt\u002Floud\u002Fradeberger-booty-base-traditionspils-trifft-underground-techno",[1156],{"key":75,"title":75},[1158,1159,1160,1161,1162,1163],{"key":734,"title":734,"filterGroup":75},{"key":88,"title":88,"filterGroup":75},{"key":461,"title":461,"filterGroup":430},{"key":488,"title":488,"filterGroup":75},{"key":346,"title":346,"filterGroup":75},{"key":78,"title":78,"filterGroup":75},{"ProjectDate":1165,"Index":372,"ID":1166,"Published":5,"Title":1167,"Teaser":1168,"FullLayout":60,"ImageFullpath":1169,"ImageMetadata":1170,"ListingImageFullpath":23,"ListingImageMetadata":1171,"ImageFullpathMobileStartseite":1172,"ImageThumbnailMobileStartseite":1172,"ImageFullpathMobileProjectTeaser":1173,"ImageThumbnailMobileProjectTeaser":1173,"ImageFullpathMobileInTheProject":1174,"TitlesByLocale":1175,"PrettyUrlsByLocale":1177,"PublicUrlsByLocale":1178,"Categories":1181,"Taggings":1183},"2025-10-23 07:02:00","517","Salomon FoodWorld – Der Fixstern im Foodservice","Der Vorreiter im Foodservice bekommt ein Corporate Design, das seiner Innovationskraft gerecht wird. Mit dem Fixstern als Symbol für Orientierung und Pioniergeist.","\u002Fassets\u002F_default_upload_bucket\u002F884\u002Fimage-thumb__884__webp\u002FSALOMON-FoodWorld-Fixstern.402a1f34.png",[],[],"\u002Fassets\u002F_default_upload_bucket\u002F884\u002Fimage-thumb__884__mobile-startseite\u002FSALOMON-FoodWorld-Fixstern.8e42c925.png","\u002Fassets\u002F_default_upload_bucket\u002F884\u002Fimage-thumb__884__mobile-project-teaser\u002FSALOMON-FoodWorld-Fixstern.5355c07e.png","\u002Fassets\u002F_default_upload_bucket\u002F884\u002Fimage-thumb__884__mobile-in-the-project\u002FSALOMON-FoodWorld-Fixstern.e0b6bf3f.png",{"en":1176,"de":1167},"Salomon FoodWorld – A mainstay in the foodservice industry",{},{"en":1179,"de":1180},"\u002Fen\u002Fproject\u002Floud\u002Fsalomon-foodworld-a-mainstay-in-the-foodservice-industry","\u002Fprojekt\u002Floud\u002Fsalomon-foodworld-der-fixstern-im-foodservice",[1182],{"key":75,"title":75},[1184,1185,1186,1187,1188,1189,1190],{"key":219,"title":219,"filterGroup":75},{"key":698,"title":698,"filterGroup":75},{"key":221,"title":221,"filterGroup":75},{"key":416,"title":416,"filterGroup":75},{"key":223,"title":223,"filterGroup":75},{"key":225,"title":225,"filterGroup":75},{"key":308,"title":308,"filterGroup":75},{"ProjectDate":1192,"Index":1193,"ID":1194,"Published":5,"Title":1195,"Teaser":1196,"FullLayout":60,"ImageFullpath":1197,"ImageMetadata":1198,"ListingImageFullpath":23,"ListingImageMetadata":1199,"ImageFullpathMobileStartseite":1200,"ImageThumbnailMobileStartseite":1200,"ImageFullpathMobileProjectTeaser":1201,"ImageThumbnailMobileProjectTeaser":1201,"ImageFullpathMobileInTheProject":1202,"TitlesByLocale":1203,"PrettyUrlsByLocale":1205,"PublicUrlsByLocale":1206,"Categories":1209,"Taggings":1211},"2025-11-19 08:02:00",4,"511","PROGRESS Finanzplaner – Micdrop mit Mehrwert","Wenn Rendite auf Reime trifft: Wie wir nachhaltiges Investieren mit Poetry Slam auf die Bühne gebracht und die Bude vollgemacht haben. ","\u002Fassets\u002FProjekte\u002Floud\u002FPROGRESS-MMM\u002F854\u002Fimage-thumb__854__webp\u002FMMM-2025-20.7a2a3164.jpg",[],[],"\u002Fassets\u002FProjekte\u002Floud\u002FPROGRESS-MMM\u002F854\u002Fimage-thumb__854__mobile-startseite\u002FMMM-2025-20.d7df979d.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FPROGRESS-MMM\u002F854\u002Fimage-thumb__854__mobile-project-teaser\u002FMMM-2025-20.67288be4.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FPROGRESS-MMM\u002F854\u002Fimage-thumb__854__mobile-in-the-project\u002FMMM-2025-20.6e30447f.jpg",{"en":1204,"de":1195},"PROGRESS Financial Planner – Micdrop with Added Value",{},{"en":1207,"de":1208},"\u002Fen\u002Fproject\u002Floud\u002Fprogress-financial-planner-micdrop-with-added-value","\u002Fprojekt\u002Floud\u002Fprogress-finanzplaner-micdrop-mit-mehrwert",[1210],{"key":75,"title":75},[1212,1213,1214,1215],{"key":88,"title":88,"filterGroup":75},{"key":488,"title":488,"filterGroup":75},{"key":734,"title":734,"filterGroup":75},{"key":346,"title":346,"filterGroup":75},{"ProjectDate":1217,"Index":230,"ID":1218,"Published":5,"Title":1219,"Teaser":1220,"FullLayout":60,"ImageFullpath":1221,"ImageMetadata":1222,"ListingImageFullpath":23,"ListingImageMetadata":1223,"ImageFullpathMobileStartseite":1224,"ImageThumbnailMobileStartseite":1224,"ImageFullpathMobileProjectTeaser":1225,"ImageThumbnailMobileProjectTeaser":1225,"ImageFullpathMobileInTheProject":1226,"TitlesByLocale":1227,"PrettyUrlsByLocale":1229,"PublicUrlsByLocale":1230,"Categories":1233,"Taggings":1235},"2026-03-13 08:02:00","543","Papenbreer – Wie Dresden eine neue Luxus-Adresse bekam","Eine Premium-Fashion-Marke, ein einzigartiges Storekonzept, eine Stadt zum Erobern. Wie wir aus einer Store-Eröffnung einen echten Markenmoment machten.","\u002Fassets\u002FProjekte\u002Floud\u002FPapenbreer-Storeer%C3%B6ffnung\u002F959\u002Fimage-thumb__959__webp\u002FPapenbreer-Grand-Opening-05412.79a01416.jpg",[],[],"\u002Fassets\u002FProjekte\u002Floud\u002FPapenbreer-Storeer%C3%B6ffnung\u002F959\u002Fimage-thumb__959__mobile-startseite\u002FPapenbreer-Grand-Opening-05412.967443de.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FPapenbreer-Storeer%C3%B6ffnung\u002F959\u002Fimage-thumb__959__mobile-project-teaser\u002FPapenbreer-Grand-Opening-05412.458fe5d6.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FPapenbreer-Storeer%C3%B6ffnung\u002F959\u002Fimage-thumb__959__mobile-in-the-project\u002FPapenbreer-Grand-Opening-05412.731f897e.jpg",{"en":1228,"de":1219},"Papenbreer – How Dresden gained a new luxury address",{},{"en":1231,"de":1232},"\u002Fen\u002Fproject\u002Floud\u002Fpapenbreer-how-dresden-gained-a-new-luxury-address","\u002Fprojekt\u002Floud\u002Fpapenbreer-wie-dresden-eine-neue-luxus-adresse-bekam",[1234],{"key":75,"title":75},[1236,1237,1238,1239,1240,1241,1242,1243,1244,1245,1246,1249,1250,1251,1252,1253],{"key":86,"title":86,"filterGroup":75},{"key":141,"title":141,"filterGroup":75},{"key":346,"title":346,"filterGroup":75},{"key":734,"title":734,"filterGroup":75},{"key":88,"title":88,"filterGroup":75},{"key":490,"title":490,"filterGroup":75},{"key":78,"title":78,"filterGroup":75},{"key":84,"title":84,"filterGroup":75},{"key":111,"title":111,"filterGroup":75},{"key":416,"title":416,"filterGroup":75},{"key":1247,"title":1248,"filterGroup":430},"quick-checks","quick-checks-marke-und-marketing",{"key":488,"title":488,"filterGroup":75},{"key":732,"title":732,"filterGroup":75},{"key":744,"title":745,"filterGroup":75},{"key":742,"title":742,"filterGroup":75},{"key":864,"title":864,"filterGroup":75},{"ProjectDate":1255,"Index":372,"ID":1256,"Published":5,"Title":1257,"Teaser":1258,"FullLayout":60,"ImageFullpath":1259,"ImageMetadata":1260,"ListingImageFullpath":23,"ListingImageMetadata":1261,"ImageFullpathMobileStartseite":1262,"ImageThumbnailMobileStartseite":1262,"ImageFullpathMobileProjectTeaser":1263,"ImageThumbnailMobileProjectTeaser":1263,"ImageFullpathMobileInTheProject":1264,"TitlesByLocale":1265,"PrettyUrlsByLocale":1267,"PublicUrlsByLocale":1268,"Categories":1271,"Taggings":1274},"2026-05-13 07:02:00","534","Salomon FoodWorld – Der Katalog, der sich selbst kocht.","Copy & Paste war gestern – 160 Seiten Produktkatalog mit intelligenter Datenanbindung. Warum automatisierte Prozesse ein Gewinn für die Kreativität sind. ","\u002Fassets\u002FProjekte\u002Floud\u002FSalomon%20FoodWorld%20Produktkatalog\u002F919\u002Fimage-thumb__919__webp\u002FSalomon-Foodworld-Katalog-web-1.b7f4389b.jpg",[],[],"\u002Fassets\u002FProjekte\u002Floud\u002FSalomon%20FoodWorld%20Produktkatalog\u002F919\u002Fimage-thumb__919__mobile-startseite\u002FSalomon-Foodworld-Katalog-web-1.3ed94f36.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FSalomon%20FoodWorld%20Produktkatalog\u002F919\u002Fimage-thumb__919__mobile-project-teaser\u002FSalomon-Foodworld-Katalog-web-1.c1a4d873.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FSalomon%20FoodWorld%20Produktkatalog\u002F919\u002Fimage-thumb__919__mobile-in-the-project\u002FSalomon-Foodworld-Katalog-web-1.2da36260.jpg",{"en":1266,"de":1257},"SALOMON FoodWorld – When the catalogue updates itself",{},{"en":1269,"de":1270},"\u002Fen\u002Fproject\u002Floud\u002Fsalomon-foodworld-when-the-catalogue-updates-itself","\u002Fprojekt\u002Floud\u002Fsalomon-foodworld-der-katalog-der-sich-selbst-kocht",[1272,1273],{"key":75,"title":75},{"key":430,"title":430},[1275,1276,1277,1278,1279],{"key":219,"title":219,"filterGroup":75},{"key":703,"title":703,"filterGroup":75},{"key":427,"title":427,"filterGroup":75},{"key":707,"title":707,"filterGroup":430},{"key":1280,"title":1280,"filterGroup":430},"rapid-prototyping"]