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Der Prozess zur Entwicklung nutzerzentrierter Produktinnovationen bekam von uns einen neuen Anschliff.","\u002Fassets\u002FProjekte\u002Fdeep\u002Ftechnisat\u002F237\u002Fimage-thumb__237__webp\u002FTechnisat-Produktinnovation-Illustration-Entwicklung-Produktinnovation.385fc370.gif",[],[],"\u002Fassets\u002FProjekte\u002Fdeep\u002Ftechnisat\u002F237\u002Fimage-thumb__237__mobile-startseite\u002FTechnisat-Produktinnovation-Illustration-Entwicklung-Produktinnovation.2fe0b520.gif","\u002Fassets\u002FProjekte\u002Fdeep\u002Ftechnisat\u002F237\u002Fimage-thumb__237__mobile-project-teaser\u002FTechnisat-Produktinnovation-Illustration-Entwicklung-Produktinnovation.407e57b5.gif","\u002Fassets\u002FProjekte\u002Fdeep\u002Ftechnisat\u002F237\u002Fimage-thumb__237__mobile-in-the-project\u002FTechnisat-Produktinnovation-Illustration-Entwicklung-Produktinnovation.947d3487.gif",{"en":797,"de":788},"TechniSat - Musketeer training for tekkies",{},{"en":800,"de":801},"\u002Fen\u002Fproject\u002Fdeep\u002Ftechnisat---musketeer-training-for-tekkies","\u002Fprojekt\u002Fdeep\u002Ftechnisat-musketier-ausbildung-fuer-tekkies",[803],{"key":165,"title":165},[805,806,808,809,810,811],{"key":458,"title":458,"filterGroup":165},{"key":807,"title":807,"filterGroup":430},"design-thinking",{"key":185,"title":186,"filterGroup":165},{"key":429,"title":429,"filterGroup":430},{"key":168,"title":169,"filterGroup":165},{"key":812,"title":812,"filterGroup":430},"innovationstechniken",{"ProjectDate":814,"Index":653,"ID":815,"Published":5,"Title":816,"Teaser":817,"FullLayout":60,"ImageFullpath":818,"ImageMetadata":819,"ListingImageFullpath":23,"ListingImageMetadata":820,"ImageFullpathMobileStartseite":821,"ImageThumbnailMobileStartseite":821,"ImageFullpathMobileProjectTeaser":822,"ImageThumbnailMobileProjectTeaser":822,"ImageFullpathMobileInTheProject":823,"TitlesByLocale":824,"PrettyUrlsByLocale":826,"PublicUrlsByLocale":827,"Categories":830,"Taggings":833},"2024-09-09 07:02:00","446","Größtes Wahlkampfmotiv in Sachsen – again!","Und wir haben es wieder getan. Die Landtagswahl in Sachsen stand auch 2024 wieder an. Klar mischen wir mit! 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So entwickelten wir für die DVB eine Employer Brand mit echtem Straßenbahn-Herzblut.","\u002Fassets\u002FProjekte\u002Fdeep\u002FDVB%20Employer%20Brand\u002F542\u002Fimage-thumb__542__webp\u002FDVB-Employer-Brand-Plakate.d73d59f6.png",[],[],"\u002Fassets\u002FProjekte\u002Fdeep\u002FDVB%20Employer%20Brand\u002F542\u002Fimage-thumb__542__mobile-startseite\u002FDVB-Employer-Brand-Plakate.0d71f3ad.png","\u002Fassets\u002FProjekte\u002Fdeep\u002FDVB%20Employer%20Brand\u002F542\u002Fimage-thumb__542__mobile-project-teaser\u002FDVB-Employer-Brand-Plakate.4b16e890.png","\u002Fassets\u002FProjekte\u002Fdeep\u002FDVB%20Employer%20Brand\u002F542\u002Fimage-thumb__542__mobile-in-the-project\u002FDVB-Employer-Brand-Plakate.fe1bfecc.png",{"en":880,"de":871},"DVB - Employer brand with a real Dresden drive",{},{"en":883,"de":884},"\u002Fen\u002Fproject\u002Fdeep\u002Fdvb---employer-brand-with-a-real-dresden-drive","\u002Fprojekt\u002Fdeep\u002Fdvb-employer-brand-mit-echtem-dresden-drive",[886],{"key":165,"title":165},[888,890,892,893,894,895,896,897,899],{"key":889,"title":889,"filterGroup":165},"arbeitgebermarke",{"key":891,"title":891,"filterGroup":165},"fachkräftesicherung",{"key":458,"title":458,"filterGroup":165},{"key":173,"title":173,"filterGroup":165},{"key":179,"title":179,"filterGroup":165},{"key":190,"title":190,"filterGroup":165},{"key":196,"title":196,"filterGroup":165},{"key":898,"title":898,"filterGroup":165},"wertschätzungskultur",{"key":429,"title":429,"filterGroup":430},{"ProjectDate":901,"Index":902,"ID":903,"Published":5,"Title":904,"Teaser":905,"FullLayout":60,"ImageFullpath":906,"ImageMetadata":907,"ListingImageFullpath":23,"ListingImageMetadata":908,"ImageFullpathMobileStartseite":909,"ImageThumbnailMobileStartseite":909,"ImageFullpathMobileProjectTeaser":910,"ImageThumbnailMobileProjectTeaser":910,"ImageFullpathMobileInTheProject":911,"TitlesByLocale":912,"PrettyUrlsByLocale":914,"PublicUrlsByLocale":915,"Categories":918,"Taggings":920},"2025-05-14 07:02:00",9,"371","SMS – Heute laut. Morgen stark.","Wie wir das Land Sachsen beim größten Kinder- und Jugendhilfetag Deutschlands zur lautesten Stimme für die Zukunft machten. Und dabei einen Auftritt hinlegten, der für ein Ministerium ziemlich fresh ist.","\u002Fassets\u002F_default_upload_bucket\u002F441\u002Fimage-thumb__441__webp\u002FDJHT-Dokumentation-255.cb1a0d3d.jpg",[],[],"\u002Fassets\u002F_default_upload_bucket\u002F441\u002Fimage-thumb__441__mobile-startseite\u002FDJHT-Dokumentation-255.e897a75d.jpg","\u002Fassets\u002F_default_upload_bucket\u002F441\u002Fimage-thumb__441__mobile-project-teaser\u002FDJHT-Dokumentation-255.e79032bb.jpg","\u002Fassets\u002F_default_upload_bucket\u002F441\u002Fimage-thumb__441__mobile-in-the-project\u002FDJHT-Dokumentation-255.ba4f2a78.jpg",{"en":913,"de":904},"SMS - Loud today. Strong tomorrow.",{},{"en":916,"de":917},"\u002Fen\u002Fproject\u002Floud\u002Fsms---loud-today-strong-tomorrow","\u002Fprojekt\u002Floud\u002Fsms-heute-laut-morgen-stark",[919],{"key":75,"title":75},[921,922,923,924,926,927,928,929],{"key":141,"title":141,"filterGroup":75},{"key":570,"title":570,"filterGroup":75},{"key":488,"title":488,"filterGroup":75},{"key":925,"title":925,"filterGroup":75},"claimentwicklung",{"key":88,"title":88,"filterGroup":75},{"key":612,"title":612,"filterGroup":75},{"key":576,"title":576,"filterGroup":75},{"key":572,"title":572,"filterGroup":75},{"ProjectDate":931,"Index":932,"ID":933,"Published":5,"Title":934,"Teaser":935,"FullLayout":60,"ImageFullpath":936,"ImageMetadata":937,"ListingImageFullpath":23,"ListingImageMetadata":938,"ImageFullpathMobileStartseite":939,"ImageThumbnailMobileStartseite":939,"ImageFullpathMobileProjectTeaser":940,"ImageThumbnailMobileProjectTeaser":940,"ImageFullpathMobileInTheProject":941,"TitlesByLocale":942,"PrettyUrlsByLocale":944,"PublicUrlsByLocale":945,"Categories":948,"Taggings":950,"Description":959,"ImageOriginalFullpath":960,"Images":961,"Related Projects":962,"Quotes":3,"Textimage":965,"Link":3,"Video":1073,"Ctaimages":1075,"StructuredData":1076,"ImageUrl":936,"ImageThumbnail":936,"ImageUrlMobileProjectTeaser":940,"ImageUrlMobileInTheProject":941,"ImageThumbnailMobileInTheProject":941,"ImageFullpathDesktopProjectTeaser":1108,"ImageUrlDesktopProjectTeaser":1108,"ImageThumbnailDesktopProjectTeaser":1108,"ImageFullpathDesktopProject":1109,"ImageUrlDesktopProject":1109,"ImageThumbnailDesktopProject":1109,"CtaimagesMobileStartseite":1110,"CtaimagesMobileProjectTeaser":1111,"CtaimagesMobileInTheProject":1112,"CtaimagesDesktopProjectTeaser":1113,"CtaimagesDesktopProject":1114,"ImagesMobileStartseite":1115,"ImagesMobileProjectTeaser":1116,"ImagesMobileInTheProject":1117,"ImagesDesktopProjectTeaser":1118,"ImagesDesktopProject":1119},"2025-06-05 07:02:00",8,"388","Börsenverein – Das nächste Kapitel beginnt jetzt","Der Börsenverein des Deutschen Buchhandels wird stolze 200 Jahre alt. Und wir schreiben das \"Neue Kapitel\" direkt mit. In Leipzig und Berlin.","\u002Fassets\u002F_default_upload_bucket\u002F449\u002Fimage-thumb__449__webp\u002FDSC_4726.47cb126e.jpg",[],[],"\u002Fassets\u002F_default_upload_bucket\u002F449\u002Fimage-thumb__449__mobile-startseite\u002FDSC_4726.faa6ffad.jpg","\u002Fassets\u002F_default_upload_bucket\u002F449\u002Fimage-thumb__449__mobile-project-teaser\u002FDSC_4726.44e6916a.jpg","\u002Fassets\u002F_default_upload_bucket\u002F449\u002Fimage-thumb__449__mobile-in-the-project\u002FDSC_4726.5126cfc4.jpg",{"en":943,"de":934},"Börsenverein – The Next Chapter Starts Now",{},{"en":946,"de":947},"\u002Fen\u002Fproject\u002Floud\u002Fboersenverein-the-next-chapter-starts-now","\u002Fprojekt\u002Floud\u002Fboersenverein-das-naechste-kapitel-beginnt-jetzt",[949],{"key":75,"title":75},[951,952,953,954,955,956,957,958],{"key":742,"title":742,"filterGroup":75},{"key":612,"title":612,"filterGroup":75},{"key":88,"title":88,"filterGroup":75},{"key":576,"title":576,"filterGroup":75},{"key":574,"title":574,"filterGroup":75},{"key":578,"title":578,"filterGroup":75},{"key":344,"title":344,"filterGroup":75},{"key":572,"title":572,"filterGroup":75},"\u003Cp>200 Jahre Börsenverein des Deutschen Buchhandels – das ist ein Bestseller-Jubiläum. Aber wie schreibt man so eine traditionelle Geschichte spannend weiter? Wie blättert man von 200 Jahren Vergangenheit zur nächsten Seite? Der Pitch war klar: Es braucht mehr als nur ein Nachwort. Es braucht einen neuen Prolog, eine Vision, Event-Power und eine Kampagne für das nächste Kapitel. Wir haben gepitcht. Und gewonnen. Plot-Twist perfekt gelandet.\u003C\u002Fp>\u003Cp>Unser Briefing war dick wie ein Wälzer: Jubiläumskampagne für 200 Jahre Börsenverein. Leit-Narrativ "Neue Kapitel", komplette Kommunikation über das Jubiläumsjahr und zwei Event-Highlights: Geburtstagsevent in Leipzig und großer Branchenkongress in Berlin. Wir waren bereit, das nächste große Kapitel mitzuschreiben.\u003C\u002Fp>\u003Cp>\u003C\u002Fp>","\u002Fassets\u002F_default_upload_bucket\u002FDSC_4726.jpg",[],[963,964],371,60,[966,977,988,997,1013,1022,1038,1054,1063],{"title":23,"text":967,"alignment":968,"fuuscreen":23,"video":3,"images":969},"\u003Cp>Als Leitmotiv setzten wir "Neue Kapitel" direkt auf das Cover – visuell und inhaltlich. Und mit co-kreativen Workshops schrieben wir die Kampagnenstory der “Neuen Kapitel” weiter. Corporate Design, digitaler Auftritt und Kommunikation aus einer Feder. Parallel entwickelten wir co-kreativ die Event-Dramaturgie: Leipzig mit Diskussionsabend, Berlin mit Kongress in den Wilhelm Studios. Das Herzstück: eine Main-Stage, dargestellt als aufgeschlagenes Buch. Wie ein Bestseller, nur live und zum Anfassen.\u003C\u002Fp>","left",[970],{"desktop-project":971,"desktop-project-teaser":972,"mobile-in-the-project":973,"mobile-project-teaser":974,"unscaled":975,"metadata":976},"\u002Fassets\u002FProjekte\u002Floud\u002FBoersenverein\u002F455\u002Fimage-thumb__455__desktop-project\u002FDSC_4898-2.bec64eb9.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FBoersenverein\u002F455\u002Fimage-thumb__455__desktop-project-teaser\u002FDSC_4898-2.f6ebd7a1.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FBoersenverein\u002F455\u002Fimage-thumb__455__mobile-in-the-project\u002FDSC_4898-2.6871c803.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FBoersenverein\u002F455\u002Fimage-thumb__455__mobile-project-teaser\u002FDSC_4898-2.7c373c40.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FBoersenverein\u002FDSC_4898-2.jpg",[],{"title":23,"text":978,"alignment":979,"fuuscreen":23,"video":3,"images":980},"\u003Cp>Das Finale kann sich lesen lassen: Leipzig mit 200 Gästen, Berlin mit 500 Teilnehmenden über zwei Tage. Die 3-Bühnen-Szenografie mit dem "aufgeschlagenen Buch" als Main Stage war der absolute Page-Turner. Das fanden auch Sebastian Fitzek und Robert Habeck, die als Speaker auf “unserer Bühne” standen. Das Feedback sprach Bände. Zusammengefasst: "Die 200 gerockt!" Happy End für 200 Jahre Geschichte – und gleichzeitig der perfekte Cliffhanger für die nächsten Kapitel. Mission 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diesem Projekt konnten wir uns GOLD beim Deutschen Agenturpreis in der Kategorie B2B-Event (Live) sichern. Ein mega großes Danke an alle Co-Creators und ans Team.\u003C\u002Fp>\u003Cp>\u003C\u002Fp>",[1066],{"desktop-project":1067,"desktop-project-teaser":1068,"mobile-in-the-project":1069,"mobile-project-teaser":1070,"unscaled":1071,"metadata":1072},"\u002Fassets\u002FImages\u002F745\u002Fimage-thumb__745__desktop-project\u002FPokal-Team-2_1.09c6c83b.jpg","\u002Fassets\u002FImages\u002F745\u002Fimage-thumb__745__desktop-project-teaser\u002FPokal-Team-2_1.9dac191c.jpg","\u002Fassets\u002FImages\u002F745\u002Fimage-thumb__745__mobile-in-the-project\u002FPokal-Team-2_1.d63a9a3e.jpg","\u002Fassets\u002FImages\u002F745\u002Fimage-thumb__745__mobile-project-teaser\u002FPokal-Team-2_1.ff05e15f.jpg","\u002Fassets\u002FImages\u002FPokal-Team-2_1.jpg",[],[1074],"sZ7AcW3h7sU",[],[1077],{"@context":1078,"@type":1079,"name":934,"description":1080,"keywords":1081,"image":960,"url":1082,"inLanguage":1083,"creator":1084},"https:\u002F\u002Fschema.org","CreativeWork","200 Jahre Börsenverein des Deutschen Buchhandels – das ist ein Bestseller-Jubiläum. Aber wie schreibt man so eine traditionelle Geschichte spannend weiter? Wie blättert man von 200 Jahren Vergangenheit zur nächsten Seite? Der Pitch war klar: Es braucht mehr als nur ein Nachwort. Es braucht einen neuen Prolog, eine Vision, Event-Power und eine Kampagne für das nächste Kapitel. Wir haben gepitcht. Und gewonnen. Plot-Twist perfekt gelandet.Unser Briefing war dick wie ein Wälzer: Jubiläumskampagne für 200 Jahre Börsenverein. Leit-Narrativ \"Neue Kapitel\", komplette Kommunikation über das Jubiläumsjahr und zwei Event-Highlights: Geburtstagsevent in Leipzig und großer Branchenkongress in Berlin. 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Wir verwandeln unser Dresdner Office in ein internationales Broadcast-Center und streamen für 72 Länder.","\u002Fassets\u002FProjekte\u002Floud\u002Fadobe\u002F477\u002Fimage-thumb__477__webp\u002FAdobe-Developers-Live-Tag1-35.9afe4e8d.jpg",[],[],"\u002Fassets\u002FProjekte\u002Floud\u002Fadobe\u002F477\u002Fimage-thumb__477__mobile-startseite\u002FAdobe-Developers-Live-Tag1-35.28cb4250.jpg","\u002Fassets\u002FProjekte\u002Floud\u002Fadobe\u002F477\u002Fimage-thumb__477__mobile-project-teaser\u002FAdobe-Developers-Live-Tag1-35.9e84ecee.jpg","\u002Fassets\u002FProjekte\u002Floud\u002Fadobe\u002F477\u002Fimage-thumb__477__mobile-in-the-project\u002FAdobe-Developers-Live-Tag1-35.fe5a1357.jpg",{"en":1133,"de":1124},"Adobe – Dresden Broadcasts to 72 Countries",{},{"en":1136,"de":1137},"\u002Fen\u002Fproject\u002Floud\u002Fadobe-dresden-broadcasts-to-72-countries","\u002Fprojekt\u002Floud\u002Fadobe-die-welt-bei-uns-zu-gast",[1139],{"key":75,"title":75},[1141,1142,1143,1144,1145],{"key":88,"title":88,"filterGroup":75},{"key":576,"title":576,"filterGroup":75},{"key":84,"title":84,"filterGroup":75},{"key":612,"title":612,"filterGroup":75},{"key":742,"title":742,"filterGroup":75},{"ProjectDate":1147,"Index":149,"ID":1148,"Published":5,"Title":1149,"Teaser":1150,"FullLayout":60,"ImageFullpath":1151,"ImageMetadata":1152,"ListingImageFullpath":23,"ListingImageMetadata":1153,"ImageFullpathMobileStartseite":1154,"ImageThumbnailMobileStartseite":1154,"ImageFullpathMobileProjectTeaser":1155,"ImageThumbnailMobileProjectTeaser":1155,"ImageFullpathMobileInTheProject":1156,"TitlesByLocale":1157,"PrettyUrlsByLocale":1159,"PublicUrlsByLocale":1160,"Categories":1163,"Taggings":1165},"2025-07-22 07:02:00","504","Ostsächsische Sparkasse Dresden – Mehr als eine Bank. Für die ganze Region.","Banken und Gefühle – passt nicht? Noch nicht! Wir machen aus Geldautomaten Nachbarn und aus Filialen Freunde. 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