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Be the difference campaign in a sprint","A crazy idea, and no more than 6 weeks to implement it.","0","\u002Fassets\u002FProjekte\u002Floud\u002FAdidas\u002F248\u002Fimage-thumb__248__webp\u002Fadidas-youtube-video-vorschau.264f88ab.jpeg",[],[],"\u002Fassets\u002FProjekte\u002Floud\u002FAdidas\u002F248\u002Fimage-thumb__248__mobile-startseite\u002Fadidas-youtube-video-vorschau.9733d605.jpeg","\u002Fassets\u002FProjekte\u002Floud\u002FAdidas\u002F248\u002Fimage-thumb__248__mobile-project-teaser\u002Fadidas-youtube-video-vorschau.ff0d3876.jpeg","\u002Fassets\u002FProjekte\u002Floud\u002FAdidas\u002F248\u002Fimage-thumb__248__mobile-in-the-project\u002Fadidas-youtube-video-vorschau.2692c904.jpeg",{"en":58,"de":68},"Adidas – Be the difference Kampagne im Sprint",{},{"en":71,"de":72},"\u002Fen\u002Fproject\u002Floud\u002Fadidas---be-the-difference-campaign-in-a-sprint","\u002Fprojekt\u002Floud\u002Fadidas-be-the-difference-kampagne-im-sprint",[74],{"key":75,"title":75},"loud",[77,79,81,84,87,90],{"key":78,"title":78,"filterGroup":75},"experiential-marketing",{"key":80,"title":80,"filterGroup":75},"out-of-home-marketing",{"key":82,"title":83,"filterGroup":75},"kampagne","campaign",{"key":85,"title":86,"filterGroup":75},"marketingkampagne","marketing-campaign",{"key":88,"title":89,"filterGroup":75},"eventmarketing","events-marketing",{"key":91,"title":23,"filterGroup":75},"event-konzeption",{"ProjectDate":93,"Index":94,"ID":95,"Published":5,"Title":96,"Teaser":97,"FullLayout":60,"ImageFullpath":98,"ImageMetadata":99,"ListingImageFullpath":23,"ListingImageMetadata":100,"ImageFullpathMobileStartseite":101,"ImageThumbnailMobileStartseite":101,"ImageFullpathMobileProjectTeaser":102,"ImageThumbnailMobileProjectTeaser":102,"ImageFullpathMobileInTheProject":103,"TitlesByLocale":104,"PrettyUrlsByLocale":106,"PublicUrlsByLocale":107,"Categories":110,"Taggings":112},"2017-05-23 07:02:00",20,"3","RB Leipzig - Jersey-launch overnight ","Those who sow guerilla will reap press.","\u002Fassets\u002FProjekte\u002Floud\u002FRB-Leipzig\u002F185\u002Fimage-thumb__185__webp\u002FRB-Leipzig-guerillalmarketing-wow-effect-Statue-Trikot.f49660b7.jpg",[],[],"\u002Fassets\u002FProjekte\u002Floud\u002FRB-Leipzig\u002F185\u002Fimage-thumb__185__mobile-startseite\u002FRB-Leipzig-guerillalmarketing-wow-effect-Statue-Trikot.9db9418d.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FRB-Leipzig\u002F185\u002Fimage-thumb__185__mobile-project-teaser\u002FRB-Leipzig-guerillalmarketing-wow-effect-Statue-Trikot.63286033.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FRB-Leipzig\u002F185\u002Fimage-thumb__185__mobile-in-the-project\u002FRB-Leipzig-guerillalmarketing-wow-effect-Statue-Trikot.5a3486aa.jpg",{"en":96,"de":105},"RB Leipzig – Trikot-Launch über Nacht",{},{"en":108,"de":109},"\u002Fen\u002Fproject\u002Floud\u002Frb-leipzig---jersey-launch-overnight","\u002Fprojekt\u002Floud\u002Frb-leipzig-trikot-launch-ueber-nacht",[111],{"key":75,"title":75},[113,115,117],{"key":114,"title":114,"filterGroup":75},"pr-stunt",{"key":116,"title":116,"filterGroup":75},"guerilla-marketing",{"key":118,"title":118,"filterGroup":75},"talk-of-town",{"ProjectDate":120,"Index":121,"ID":122,"Published":5,"Title":123,"Teaser":124,"FullLayout":20,"ImageFullpath":125,"ImageMetadata":126,"ListingImageFullpath":23,"ListingImageMetadata":127,"ImageFullpathMobileStartseite":128,"ImageThumbnailMobileStartseite":128,"ImageFullpathMobileProjectTeaser":129,"ImageThumbnailMobileProjectTeaser":129,"ImageFullpathMobileInTheProject":130,"TitlesByLocale":131,"PrettyUrlsByLocale":133,"PublicUrlsByLocale":134,"Categories":137,"Taggings":139},"2017-08-22 07:02:00",21,"64","Milka Waves - Activation awakens childhood memories","Experience marketing that ends in the ballpit. \n","\u002Fassets\u002FProjekte\u002Floud\u002FMilka-Waves\u002F180\u002Fimage-thumb__180__webp\u002FMilka-Waves-experientialmarketing-wow-effect-Rutsche-Baellebad.bf00dbac.jpg",[],[],"\u002Fassets\u002FProjekte\u002Floud\u002FMilka-Waves\u002F180\u002Fimage-thumb__180__mobile-startseite\u002FMilka-Waves-experientialmarketing-wow-effect-Rutsche-Baellebad.3a42715a.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FMilka-Waves\u002F180\u002Fimage-thumb__180__mobile-project-teaser\u002FMilka-Waves-experientialmarketing-wow-effect-Rutsche-Baellebad.2da5eecc.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FMilka-Waves\u002F180\u002Fimage-thumb__180__mobile-in-the-project\u002FMilka-Waves-experientialmarketing-wow-effect-Rutsche-Baellebad.238c6c1e.jpg",{"en":123,"de":132},"Milka Waves – Aktivierung weckt Kindheitserinnerungen",{},{"en":135,"de":136},"\u002Fen\u002Fproject\u002Floud\u002Fmilka-waves---activation-awakens-childhood-memories","\u002Fprojekt\u002Floud\u002Fmilka-waves-aktivierung-weckt-kindheitserinnerungen",[138],{"key":75,"title":75},[140,141,143,146,149,151],{"key":78,"title":78,"filterGroup":75},{"key":142,"title":142,"filterGroup":75},"ambient-marketing",{"key":144,"title":145,"filterGroup":75},"szenografie","scenography",{"key":147,"title":148,"filterGroup":75},"produktinszenierung","product-staging",{"key":150,"title":150,"filterGroup":75},"instagrammable-moment",{"key":80,"title":80,"filterGroup":75},{"ProjectDate":153,"Index":154,"ID":155,"Published":5,"Title":3,"Teaser":3,"FullLayout":60,"ImageFullpath":156,"ImageMetadata":157,"ListingImageFullpath":23,"ListingImageMetadata":158,"ImageFullpathMobileStartseite":159,"ImageThumbnailMobileStartseite":159,"ImageFullpathMobileProjectTeaser":160,"ImageThumbnailMobileProjectTeaser":160,"ImageFullpathMobileInTheProject":161,"TitlesByLocale":162,"PrettyUrlsByLocale":164,"PublicUrlsByLocale":165,"Categories":167,"Taggings":170},"2018-06-22 07:02:00",1,"186","\u002Fassets\u002FProjekte\u002Fdeep\u002Fbasf\u002F233\u002Fimage-thumb__233__webp\u002FBASF-Unternehmenskultur-Illustration-Illu%20Header.908106b4.jpg",[],[],"\u002Fassets\u002FProjekte\u002Fdeep\u002Fbasf\u002F233\u002Fimage-thumb__233__mobile-startseite\u002FBASF-Unternehmenskultur-Illustration-Illu%20Header.a4578d42.jpg","\u002Fassets\u002FProjekte\u002Fdeep\u002Fbasf\u002F233\u002Fimage-thumb__233__mobile-project-teaser\u002FBASF-Unternehmenskultur-Illustration-Illu%20Header.03a0da60.jpg","\u002Fassets\u002FProjekte\u002Fdeep\u002Fbasf\u002F233\u002Fimage-thumb__233__mobile-in-the-project\u002FBASF-Unternehmenskultur-Illustration-Illu%20Header.4cb9945c.jpg",{"en":23,"de":163},"BASF – Lego + AR boosten Transformation",{},{"de":166},"\u002Fprojekt\u002Fdeep\u002Fbasf-lego-ar-boosten-transformation",[168],{"key":169,"title":169},"deep",[171,174,176,179,182,185,187,190,192,195,198,201,204,206],{"key":172,"title":173,"filterGroup":169},"innovationsprozesse","innovation-process",{"key":175,"title":175,"filterGroup":169},"employee-bonding",{"key":177,"title":178,"filterGroup":169},"kreativtechniken","creative-techniques",{"key":180,"title":181,"filterGroup":169},"mitarbeiterbefragung","employee-survey",{"key":183,"title":184,"filterGroup":169},"mitarbeiterengagement","employee-engagement",{"key":186,"title":186,"filterGroup":169},"purpose",{"key":188,"title":189,"filterGroup":169},"selbstbildanalyse","self-image-analysis",{"key":191,"title":191,"filterGroup":169},"team-offsite",{"key":193,"title":194,"filterGroup":169},"teamcaoching","team-coaching",{"key":196,"title":197,"filterGroup":169},"trendanalyse","trend-analysis",{"key":199,"title":200,"filterGroup":169},"unternehmenskultur","corporate-culture",{"key":202,"title":203,"filterGroup":169},"unternehmensleitbild","corporate-mission",{"key":205,"title":205,"filterGroup":169},"vision",{"key":207,"title":208,"filterGroup":169},"werte","values",{"ProjectDate":210,"Index":211,"ID":212,"Published":5,"Title":213,"Teaser":214,"FullLayout":60,"ImageFullpath":215,"ImageMetadata":216,"ListingImageFullpath":23,"ListingImageMetadata":217,"ImageFullpathMobileStartseite":218,"ImageThumbnailMobileStartseite":218,"ImageFullpathMobileProjectTeaser":219,"ImageThumbnailMobileProjectTeaser":219,"ImageFullpathMobileInTheProject":220,"TitlesByLocale":221,"PrettyUrlsByLocale":223,"PublicUrlsByLocale":224,"Categories":227,"Taggings":229},"2018-06-25 07:02:00",22,"4","SC Borea - The Storm from the Dresden Heide","A small sports club on the big climb. inward waves of cheer, wild boars and the god of wind.","\u002Fassets\u002FProjekte\u002Floud\u002FSC-Borea-Dresden\u002F254\u002Fimage-thumb__254__webp\u002Fsc-borea-youtube-video-vorschau.0ef32f9b.jpeg",[],[],"\u002Fassets\u002FProjekte\u002Floud\u002FSC-Borea-Dresden\u002F254\u002Fimage-thumb__254__mobile-startseite\u002Fsc-borea-youtube-video-vorschau.23fd145a.jpeg","\u002Fassets\u002FProjekte\u002Floud\u002FSC-Borea-Dresden\u002F254\u002Fimage-thumb__254__mobile-project-teaser\u002Fsc-borea-youtube-video-vorschau.c678c51d.jpeg","\u002Fassets\u002FProjekte\u002Floud\u002FSC-Borea-Dresden\u002F254\u002Fimage-thumb__254__mobile-in-the-project\u002Fsc-borea-youtube-video-vorschau.ce260ae8.jpeg",{"en":213,"de":222},"SC Borea – Der Sturm aus der Dresdner Heide",{},{"en":225,"de":226},"\u002Fen\u002Fproject\u002Floud\u002Fsc-borea---the-storm-from-the-dresden-heide","\u002Fprojekt\u002Floud\u002Fsc-borea-der-sturm-aus-der-dresdner-heide",[228],{"key":75,"title":75},[230,232,234,237,240],{"key":231,"title":231,"filterGroup":75},"corporate-design",{"key":233,"title":233,"filterGroup":75},"logo-design",{"key":235,"title":236,"filterGroup":75},"markenpositionierung","brand-mission",{"key":238,"title":239,"filterGroup":75},"markenrelaunch","brand-relaunch",{"key":241,"title":241,"filterGroup":75},"brand-story",{"ProjectDate":243,"Index":244,"ID":245,"Published":5,"Title":246,"Teaser":247,"FullLayout":20,"ImageFullpath":248,"ImageMetadata":249,"ListingImageFullpath":23,"ListingImageMetadata":250,"ImageFullpathMobileStartseite":251,"ImageThumbnailMobileStartseite":251,"ImageFullpathMobileProjectTeaser":252,"ImageThumbnailMobileProjectTeaser":252,"ImageFullpathMobileInTheProject":253,"TitlesByLocale":254,"PrettyUrlsByLocale":256,"PublicUrlsByLocale":257,"Categories":260,"Taggings":262},"2019-06-17 07:02:00",5,"340","Radeberger Pilsner - Home to toast","Regionality meets urban swag: with Radeberger, we celebrated our homeland and invited the crowd to help shape it. This is \"Like My Heimat\" - beer cult x urban art.","\u002Fassets\u002F_default_upload_bucket\u002F394\u002Fimage-thumb__394__webp\u002F0166%20-%20Heimatfeierei2019.268357e0.jpg",[],[],"\u002Fassets\u002F_default_upload_bucket\u002F394\u002Fimage-thumb__394__mobile-startseite\u002F0166%20-%20Heimatfeierei2019.b2e2f27b.jpg","\u002Fassets\u002F_default_upload_bucket\u002F394\u002Fimage-thumb__394__mobile-project-teaser\u002F0166%20-%20Heimatfeierei2019.e1f875e5.jpg","\u002Fassets\u002F_default_upload_bucket\u002F394\u002Fimage-thumb__394__mobile-in-the-project\u002F0166%20-%20Heimatfeierei2019.9be86f25.jpg",{"en":246,"de":255},"Radeberger Pilsner – Heimat zum Anstossen",{},{"en":258,"de":259},"\u002Fen\u002Fproject\u002Floud\u002Fradeberger-pilsner---home-to-toast","\u002Fprojekt\u002Floud\u002Fradeberger-pilsner-heimat-zum-anstossen",[261],{"key":75,"title":75},[263,264,265,266,267,268],{"key":82,"title":83,"filterGroup":75},{"key":144,"title":145,"filterGroup":75},{"key":80,"title":80,"filterGroup":75},{"key":88,"title":89,"filterGroup":75},{"key":91,"title":23,"filterGroup":75},{"key":269,"title":269,"filterGroup":75},"mural",{"ProjectDate":271,"Index":272,"ID":273,"Published":5,"Title":274,"Teaser":275,"FullLayout":60,"ImageFullpath":276,"ImageMetadata":277,"ListingImageFullpath":23,"ListingImageMetadata":278,"ImageFullpathMobileStartseite":279,"ImageThumbnailMobileStartseite":279,"ImageFullpathMobileProjectTeaser":280,"ImageThumbnailMobileProjectTeaser":280,"ImageFullpathMobileInTheProject":281,"TitlesByLocale":282,"PrettyUrlsByLocale":284,"PublicUrlsByLocale":285,"Categories":288,"Taggings":292,"Description":297,"ImageOriginalFullpath":298,"Images":299,"Related Projects":300,"Quotes":303,"Textimage":304,"Link":3,"Video":400,"Ctaimages":401,"StructuredData":402,"ImageUrl":276,"ImageThumbnail":276,"ImageUrlMobileProjectTeaser":280,"ImageUrlMobileInTheProject":281,"ImageThumbnailMobileInTheProject":281,"ImageFullpathDesktopProjectTeaser":434,"ImageUrlDesktopProjectTeaser":434,"ImageThumbnailDesktopProjectTeaser":434,"ImageFullpathDesktopProject":435,"ImageUrlDesktopProject":435,"ImageThumbnailDesktopProject":435,"CtaimagesMobileStartseite":436,"CtaimagesMobileProjectTeaser":437,"CtaimagesMobileInTheProject":438,"CtaimagesDesktopProjectTeaser":439,"CtaimagesDesktopProject":440,"ImagesMobileStartseite":441,"ImagesMobileProjectTeaser":442,"ImagesMobileInTheProject":443,"ImagesDesktopProjectTeaser":444,"ImagesDesktopProject":445},"2019-08-22 07:02:00",14,"273","Largest Campaign Visual in Saxony","With our own campaign for the state elections in Saxony, we made our voice heard. Or rather: we shouted it out loud to the world.","\u002Fassets\u002FProjekte\u002Floud\u002FLTW-Mural%202019\u002F343\u002Fimage-thumb__343__webp\u002FDSC08491.de1bcde3.jpg",[],[],"\u002Fassets\u002FProjekte\u002Floud\u002FLTW-Mural%202019\u002F343\u002Fimage-thumb__343__mobile-startseite\u002FDSC08491.841b8912.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FLTW-Mural%202019\u002F343\u002Fimage-thumb__343__mobile-project-teaser\u002FDSC08491.a67187ee.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FLTW-Mural%202019\u002F343\u002Fimage-thumb__343__mobile-in-the-project\u002FDSC08491.e7bf2b87.jpg",{"en":274,"de":283},"Größtes Wahlkampfmotiv in Sachsen",{},{"en":286,"de":287},"\u002Fen\u002Fproject\u002Floud\u002Flargest-campaign-visual-in-saxony","\u002Fprojekt\u002Floud\u002Fgroesstes-wahlkampfmotiv-in-sachsen",[289,290],{"key":75,"title":75},{"key":291,"title":291},"special",[293,294,295,296],{"key":80,"title":80,"filterGroup":75},{"key":82,"title":83,"filterGroup":75},{"key":116,"title":116,"filterGroup":75},{"key":78,"title":78,"filterGroup":75},"\u003Cp>\u003Cstrong>With Honecker and the Dalai Lama, we promote democracy\u003C\u002Fstrong>\u003Cbr \u002F>\nElections not only determine politics but also greatly influence the reputation of a country. For this reason, we took action. Because we decide how we want to live in the future and, above all, how we want to interact with one another. We determine the reputation of our country in Germany and the world. This election was therefore particularly close to our hearts. We wanted to send a signal, encourage people to vote, and not to vote for the far right. Shortly before the 2019 state elections in Saxony, our campaign appealed to voters' conscience. Many other creatives in Dresden and Saxony supported us. So we were not alone.\u003C\u002Fp>\n\n\u003Chr \u002F>\n\u003Cp>\u003Cstrong>Bigger, louder, mural!\u003C\u002Fstrong>\u003Cbr \u002F>\nAs the flagship of the campaign, we used our mural on Bautzner Straße in Dresden, making it the largest campaign poster in Saxony. Kaboom. A full 420 square meters of political messaging hit Dresden’s Neustadt and beyond. The campaign also included comprehensive poster coverage in Dresden and its surrounding areas, featuring three additional motifs. The quotes on the motifs navigate tensions between past and future, pessimism and optimism, nostalgia and faith in the future, reaction and action.\u003Cbr \u002F>\nMessages and their origins:\u003Cbr \u002F>\n   •   "In anger, man loses his intelligence." (Dalai Lama)\u003Cbr \u002F>\n   •   "What man sows, that he will also reap." (Bible)\u003Cbr \u002F>\n   •   "Backward never, forward ever." (Inspired by Erich Honecker)\u003Cbr \u002F>\n   •   "Tradition is not the worship of ashes, but the preservation of fire." (Gustav Mahler)\u003C\u002Fp>\n\n\u003Chr \u002F>\n\u003Cp>\u003Cstrong>“We want to encourage people to vote.”\u003C\u002Fstrong>\u003Cbr \u002F>\n“With the messages, we aim to grab attention and inspire people to reflect on their actions and thoughts, as well as to become aware of potential mistakes and their long-term consequences. This is not just about a random cross on a piece of paper. The state elections are a key moment for our future. We decide the reputation of our country in Germany and the world. We decide how we want to live in the future and, above all, how we want to interact with one another. We want to send a signal, encourage people to vote, and prevent them from voting for parties dominated by anti-democratic and racist tendencies out of sheer, often deliberately incited dissatisfaction.”\u003Cbr \u002F>\n(Ronny Ullrich, campaign initiator)\u003C\u002Fp>\n\n\u003Chr \u002F>\n\u003Cp>\u003Cstrong>The motif\u003C\u002Fstrong>\u003Cbr \u002F>\nThe young child represents the future because that’s what the election is about. The motif is further divided into a dark and a light side. Separated by the child, the two sides symbolize the choice we have. The clock is ticking, as indicated by the hourglass on the girl’s shirt. The white rose in her hand symbolizes humanism and openness to the world, referencing the resistance group against the Nazi dictatorship. The ballot box represents the decision we are free to make ourselves. It bears four messages, each highlighting a contradiction. Additionally, each variation of the motif displays different symbols on the dark and light sides to reinforce the respective messages.\u003C\u002Fp>\n\n\u003Chr \u002F>\n\u003Cp>\u003Cstrong>The artist\u003C\u002Fstrong>\u003Cbr \u002F>\nOur good friend Lars P. Krause aka Douze immediately joined as the artistic translator of the message. Born in 1970 in Hoyerswerda, he has been drawing with all available tools since childhood. For over 20 years, he has been creating artworks using screen printing in his own studio in Dresden. His clients include Dresden bands like Lasse Reinstroem and Dÿse, as well as major acts like Beatsteaks, Die Toten Hosen, Eagles of Death Metal, Queens of the Stone Age, Foo Fighters, Soundgarden, and Pearl Jam. Lars P. Krause's works have been showcased in solo and group exhibitions throughout Germany and the world.\u003C\u002Fp>\n\n\u003Chr \u002F>\n\u003Cp>\u003Cstrong>A huge thank you to all partners and supporters:\u003C\u002Fstrong>\u003Cbr \u002F>\n   •  \u003Ca href=\"https:\u002F\u002Fwww.newdef.de\u002Fartist\u002Fbandits-dresden\u002F\" target=\"_blank\">Bandits & Friends\u003C\u002Fa>\u003Cbr \u002F>\n   •  \u003Ca href=\"https:\u002F\u002Fdouze.de\u002F\" target=\"_blank\">Douze\u003C\u002Fa>\u003Cbr \u002F>\n   •  \u003Ca href=\"https:\u002F\u002Ftobiasritz.com\u002F\" target=\"_blank\">Tobias Ritz\u003C\u002Fa>\u003Cbr \u002F>\n   • \u003Ca href=\"https:\u002F\u002Fblaurock-markenkommunikation.de\" target=\"_blank\">Blaurock Markenkommunikation\u003C\u002Fa>\u003Cbr \u002F>\n   • \u003Ca href=\"https:\u002F\u002Fredtowerfilms.com\u002Fhome\" target=\"_blank\">Red Tower Films\u003C\u002Fa>\u003Cbr \u002F>\n   • \u003Ca href=\"https:\u002F\u002Fmolotow.com\" target=\"_blank\">MOLOTOW™\u003C\u002Fa>\u003Cbr \u002F>\n   • \u003Ca href=\"https:\u002F\u002Fpigmentpol.de\" target=\"_blank\">Pigmentpol\u003C\u002Fa>\u003Cbr \u002F>\n   • \u003Ca href=\"https:\u002F\u002Fcup-freitag.de\" target=\"_blank\">CUP Laboratorien Dr. Freitag GmbH\u003C\u002Fa>\u003Cbr \u002F>\n   • \u003Ca href=\"https:\u002F\u002Frotop-pharmaka.de\" target=\"_blank\">ROTOP Pharmaka GmbH\u003C\u002Fa>\u003Cbr \u002F>\n   • and many more!\u003C\u002Fp>\n\n\u003Chr \u002F>\n\u003Cp>\u003Cstrong>Posters for a good cause\u003C\u002Fstrong>\u003Cbr \u002F>\nCelebrated online, many people wanted to distribute the motifs and messages in their neighborhoods or decorate their own homes. Our office became a pop-up state election street art store. The rush was enormous, as was the amount raised, which went entirely to a good and right cause. The Alliance Against Racism in Dresden was delighted with EUR 5,559.50. And we were even more delighted.\u003C\u002Fp>\n\n\u003Chr \u002F>\n\u003Cp>\u003Cstrong>PR gold for everyone\u003C\u002Fstrong>\u003Cbr \u002F>\nAlready seen and shared by:\u003Cbr \u002F>\nZDF heute, W&V, Sächsische Zeitung, Süddeutsche Zeitung, DNN, TAG24, Radio Dresden, Neustadt-Geflüster, Freie Presse, monopol, and many more.\u003C\u002Fp>\n","\u002Fassets\u002FProjekte\u002Floud\u002FLTW-Mural%202019\u002FDSC08491.jpg",[],[301,302],63,61,"„Mit den Botschaften möchten wir Aufmerksamkeit erregen und dazu anstoßen, sein Handeln und Denken zu betrachten und sich über mögliche Fehlentscheidungen und deren langfristige Konsequenzen bewusst zu werden.\"\n(Ronny Ullrich, Initiator der 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Honecker and the Dalai Lama, we promote democracy Elections not only determine politics but also greatly influence the reputation of a country. For this reason, we took action. Because we decide how we want to live in the future and, above all, how we want to interact with one another. We determine the reputation of our country in Germany and the world. This election was therefore particularly close to our hearts. We wanted to send a signal, encourage people to vote, and not to vote for the far right. Shortly before the 2019 state elections in Saxony, our campaign appealed to voters' conscience. Many other creatives in Dresden and Saxony supported us. So we were not alone. Bigger, louder, mural! As the flagship of the campaign, we used our mural on Bautzner Straße in Dresden, making it the largest campaign poster in Saxony. Kaboom. A full 420 square meters of political messaging hit Dresden’s Neustadt and beyond. The campaign also included comprehensive poster coverage in Dresden and its surrounding areas, featuring three additional motifs. The quotes on the motifs navigate tensions between past and future, pessimism and optimism, nostalgia and faith in the future, reaction and action. Messages and their origins:    •   \"In anger, man loses his intelligence.\" (Dalai Lama)    •   \"What man sows, that he will also reap.\" (Bible)    •   \"Backward never, forward ever.\" (Inspired by Erich Honecker)    •   \"Tradition is not the worship of ashes, but the preservation of fire.\" (Gustav Mahler) “We want to encourage people to vote.” “With the messages, we aim to grab attention and inspire people to reflect on their actions and thoughts, as well as to become aware of potential mistakes and their long-term consequences. This is not just about a random cross on a piece of paper. The state elections are a key moment for our future. We decide the reputation of our country in Germany and the world. We decide how we want to live in the future and, above all, how we want to interact with one another. We want to send a signal, encourage people to vote, and prevent them from voting for parties dominated by anti-democratic and racist tendencies out of sheer, often deliberately incited dissatisfaction.” (Ronny Ullrich, campaign initiator) The motif The young child represents the future because that’s what the election is about. The motif is further divided into a dark and a light side. Separated by the child, the two sides symbolize the choice we have. The clock is ticking, as indicated by the hourglass on the girl’s shirt. The white rose in her hand symbolizes humanism and openness to the world, referencing the resistance group against the Nazi dictatorship. The ballot box represents the decision we are free to make ourselves. It bears four messages, each highlighting a contradiction. Additionally, each variation of the motif displays different symbols on the dark and light sides to reinforce the respective messages. The artist Our good friend Lars P. Krause aka Douze immediately joined as the artistic translator of the message. Born in 1970 in Hoyerswerda, he has been drawing with all available tools since childhood. For over 20 years, he has been creating artworks using screen printing in his own studio in Dresden. His clients include Dresden bands like Lasse Reinstroem and Dÿse, as well as major acts like Beatsteaks, Die Toten Hosen, Eagles of Death Metal, Queens of the Stone Age, Foo Fighters, Soundgarden, and Pearl Jam. Lars P. Krause's works have been showcased in solo and group exhibitions throughout Germany and the world. A huge thank you to all partners and supporters:    •  Bandits & Friends    •  Douze    •  Tobias Ritz    • Blaurock Markenkommunikation    • Red Tower Films    • MOLOTOW™    • Pigmentpol    • CUP Laboratorien Dr. Freitag GmbH    • ROTOP Pharmaka GmbH    • and many more! Posters for a good cause Celebrated online, many people wanted to distribute the motifs and messages in their neighborhoods or decorate their own homes. Our office became a pop-up state election street art store. The rush was enormous, as was the amount raised, which went entirely to a good and right cause. The Alliance Against Racism in Dresden was delighted with EUR 5,559.50. And we were even more delighted. PR gold for everyone Already seen and shared by: ZDF heute, W&V, Sächsische Zeitung, Süddeutsche Zeitung, DNN, TAG24, Radio Dresden, Neustadt-Geflüster, Freie Presse, monopol, and many more.","out-of-home-marketing, campaign, guerilla-marketing, experiential-marketing","https:\u002F\u002Fcromatics.de\u002Fen\u002Fproject\u002Floud\u002Flargest-campaign-visual-in-saxony","en",{"@context":404,"@type":411,"@id":412,"name":413,"url":414,"logo":415,"description":416,"email":417,"telephone":418,"sameAs":419,"address":423},"Organization","https:\u002F\u002Fcromatics.de\u002F#organization","CROMATICS","https:\u002F\u002Fcromatics.de\u002Fen","https:\u002F\u002Fcromatics.de\u002Fassets\u002FImages\u002Flogo-stern-positiv-cmyk.jpg","Creative agency and consultancy from Dresden and Cologne – for brand communication and organisational development.","info@cromatics.de","+49 351 799 050 00",[420,421,422],"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fcromatics","https:\u002F\u002Fwww.instagram.com\u002Fcromaticsgram\u002F","https:\u002F\u002Fwww.youtube.com\u002F@cromaticstube",[424,430],{"@type":425,"streetAddress":426,"postalCode":427,"addressLocality":428,"addressCountry":429},"PostalAddress","Werner-Hartmann-Straße 3","01099","Dresden","DE",{"@type":425,"streetAddress":431,"postalCode":432,"addressLocality":433,"addressCountry":429},"Engelbertstraße 14","50674","Köln","\u002Fassets\u002FProjekte\u002Floud\u002FLTW-Mural%202019\u002F343\u002Fimage-thumb__343__desktop-project-teaser\u002FDSC08491.3317a977.jpg","\u002Fassets\u002FProjekte\u002Floud\u002FLTW-Mural%202019\u002F343\u002Fimage-thumb__343__desktop-project\u002FDSC08491.d9a54f7e.jpg",[],[],[],[],[],[],[],[],[],[],{"ProjectDate":447,"Index":448,"ID":449,"Published":5,"Title":450,"Teaser":451,"FullLayout":60,"ImageFullpath":452,"ImageMetadata":453,"ListingImageFullpath":23,"ListingImageMetadata":454,"ImageFullpathMobileStartseite":455,"ImageThumbnailMobileStartseite":455,"ImageFullpathMobileProjectTeaser":456,"ImageThumbnailMobileProjectTeaser":456,"ImageFullpathMobileInTheProject":457,"TitlesByLocale":458,"PrettyUrlsByLocale":460,"PublicUrlsByLocale":461,"Categories":464,"Taggings":466},"2019-09-16 07:02:00",18,"65","Lohrmanns Brew - 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