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In 2025, a strategic shift was on the horizon: Adobe Express was to be positioned alongside Creative Cloud as a new top priority. The objectives were crystal clear: grow registrations from 500 to over 1,000, expand international reach, and break through the 40% no-show rate. The audience was also set to expand – from pure developers to include business decision-makers.\u003C\u002Fp>\u003Cp>\u003C\u002Fp>\u003Cp>The challenge: deliver a two-day virtual marquee event with broadcast-level production quality, without “last-minute PowerPoint presentations.” 72 countries, multiple time zones, international speakers – all coordinated live from Dresden.\u003C\u002Fp>","\u002Fassets\u002FProjekte\u002Floud\u002Fadobe\u002FAdobe-Developers-Live-Tag1-35.jpg",[],[1037,1038],371,388,[1040,1051,1062,1072],{"title":23,"text":1041,"alignment":1042,"fuuscreen":23,"video":3,"images":1043},"\u003Cp>Our CROMATICS office became the international broadcast hub. 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