[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"pimcore:\u002Fen\u002Fcologne":3},{"success":4,"documentId":5,"path":6,"prettyUrlsByLanguage":7,"seoData":10,"structuredData":13,"data":17},true,120,"\u002Fen\u002FKontakt\u002FKöln",{"en":8,"de":9},"\u002Fen\u002Fcologne","\u002Fkoeln",{"metaTitle":11,"metaDescription":12},"Agency in Cologne – CROMATICS Cologne","In the cathedral city since 2020: CROMATICS Cologne develops brand identity, mission statements, and culture – tailored impact for your brand.",{"global":14,"additive":15,"merged":16},[],[],[],[18,41,122],{"key":19,"type":20,"items":21},"1","general-header",{"generalHeaderBackground":22,"generalHeaderButton":28,"generalHeaderHeadline":32,"generalHeaderImage":33,"generalHeaderText":38,"uid":39,"brickStyles":40},{"id":23,"fullpath":24,"filename":25,"type":26,"mimeType":27},661,"\u002Fassets\u002FUnterseiten-Assets\u002FBackground-Banner\u002FTape-Black-transparent-DYP-1.png","Tape-Black-transparent-DYP-1.png","image","image\u002Fpng",{"id":29,"fullpath":30,"filename":31,"type":26,"mimeType":27},660,"\u002Fassets\u002FUnterseiten-Assets\u002FButton\u002Fbadge-rund-green-smiley.png","badge-rund-green-smiley.png","jEde Jeck iSt aNdeRs.",{"id":34,"fullpath":35,"filename":36,"type":26,"mimeType":37},677,"\u002Fassets\u002FUnterseiten-Assets\u002FHeader\u002Fcsm_CROMATICS-Team-Koeln_73ade6aab1.jpg","csm_CROMATICS-Team-Koeln_73ade6aab1.jpg","image\u002Fjpeg","\u003Cp>Wir mögen kurze Wege zu unseren Kunden und Partnern. Und wir lieben lebendige, inspirierende Urbanität für unsere tägliche Arbeit. Daher haben wir seit 2020 eine Homebase in der Domstadt Köln. Und von hier aus gibt’s individuell konzipierten Impact für eure Brand.\u003C\u002Fp>\u003Cp>Die Wirkung von Marken und Kommunikation steht bei uns an erster Stelle – deep and loud. Und so begleiten wir unsere Kunden nicht nur dabei, ihre Marken kraftvoll zu entwickeln oder zu transformieren. Wir helfen ihnen auch, spürbar und relevant zu bleiben.\u003C\u002Fp>","brick-d120-defaultarea-k1","",{"key":42,"type":43,"items":44},"2","location-highlight-box",{"locationHighlightBoxBackgroundImage":45,"locationHighlightBoxBackgroundProject1":49,"locationHighlightBoxBackgroundProject2":71,"locationHighlightBoxBackgroundProject3":89,"locationHighlightBoxHeadline":105,"locationHighlightBoxHeadlineList1":106,"locationHighlightBoxHeadlineList2":111,"locationHighlightBoxHeadlineList3":116,"uid":121,"brickStyles":40},{"id":46,"fullpath":47,"filename":48,"type":26,"mimeType":27},663,"\u002Fassets\u002FUnterseiten-Assets\u002FBackground-Banner\u002FTape-transparent-white-cropped.png","Tape-transparent-white-cropped.png",{"id":50,"type":51,"subtype":51,"key":52,"class":53,"data":54},61,"object","Planhero","Project",{"title":55,"teaser":56,"description":57,"customer":58,"industry":58,"result":58,"solutionApproach":58,"customerProblem":58,"fullLayout":59,"sorting":60,"projectDate":61,"mainImage":62,"listingImage":58,"images":40,"videos":58,"projects":58,"quotes":40,"categories":58,"taggings":58,"textimage":58,"ctaimages":66,"link":67,"structuredDataJson":58,"PublicUrlsByLocale":68},"planhero - Standing out against staff shortages","Revolution for a caregiver app, now with an edge and a mission.","\u003Cp>These days there's an app for everything, even for scheduling team shortages and management for caregivers. Due to their highly demanding roles, care workers are increasingly and regularly missing birthdays, celebrations and other joyful moments with family and friends. The app creates rosters for caregivers and takes everyone's personal preferences into account.\u003Cbr \u002F>\nWhat struck us immediately: staff shortages in the care sector could eventually potentially affect us all, and this app tries to counteract that problem. Although, it was lacking that unique, unmissable and attention-grabbing campaign. We immediately got the bug and felt our pulses spike.\u003C\u002Fp>\n\n\u003Cp>This campaign had to pop! So we roughed up the corporate design to make it more rugged, visually striking and eye-catching. We're talking about 24-grain sandpaper.\u003C\u002Fp>\n\n\u003Chr \u002F>\n\u003Cp>Communication mechanics: draw attention to a problem and offer a solution at the same time. Protest and revolution with genuine messages, in particular thanks to various testimonials.\u003C\u002Fp>\n\n\u003Cp>It was imperative for us to hit the ground running, and that meant, by creating unforgettable messaging and scenography at the top trade fair for the caregiving industry. We hit the ground hard and ran with it, creating quite a stir at the very epicentre of the entire industry, and it goes without saying that our efforts made quite an impact for all visitors alike. In the end, it's because we took care of everything.\u003C\u002Fp>\n",null,false,"05","2022-05-17 07:02:00",{"id":63,"fullpath":64,"filename":65,"type":26,"mimeType":37},252,"\u002Fassets\u002FProjekte\u002Floud\u002FPlanhero\u002Fplanhero-youtube-video-vorschau.jpeg","planhero-youtube-video-vorschau.jpeg","\u002Fassets\u002FImages\u002Fdummy-120x60-Buoy.jpg,\u002FImages\u002Fdummy-120x240-Minifigs1.jpg","www.test.de",{"en":69,"de":70},"\u002Fen\u002Fproject\u002Floud\u002Fplanhero---standing-out-against-staff-shortages","\u002Fprojekt\u002Floud\u002Fplanhero-auffallen-gegen-ausfaelle",{"id":72,"type":51,"subtype":51,"key":73,"class":53,"data":74},62,"BAMA-New",{"title":75,"teaser":76,"description":77,"customer":58,"industry":58,"result":58,"solutionApproach":58,"customerProblem":58,"fullLayout":59,"sorting":78,"projectDate":79,"mainImage":80,"listingImage":58,"images":40,"videos":58,"projects":58,"quotes":40,"categories":58,"taggings":58,"textimage":58,"ctaimages":66,"link":67,"structuredDataJson":58,"PublicUrlsByLocale":86},"BAMA - Dusted. Cleaned. Polished.","Turn dusty into luxury. Thanks to us, there's now premium shoe care for your chic kicks.","\u003Cp>"One size fits all" is out, and it’s getting to be pretty obvious in the shoe care industry. The well-known manufacturer BAMA therefore needed a spruce up, in order to keep up with the times. As we took a closer look at the brand, together we discovered that there is in fact potential for more than just one brand. There were prospects for a whole shoe rack of brands.\u003C\u002Fp>\n\n\u003Cp>The diversity of society is increasingly reflected through the diversity of products and brands. So we checked out the market and competitors. Tadaaa, the result was the birth of multiple brands, from segments such as premium, sneaker and the mainstream market. All in all, there is something for everyone. Starting with a new premium brand, we established positioning: to be so premium that the shoe care products don't end up in a box in the cupboard or attic, but would rather take their place as decoration in the hallway.\u003C\u002Fp>\n\n\u003Chr \u002F>\n\u003Cp>With a new brand identity, we developed new product designs. The soft, clean and high-quality look now makes shoe care a must-have again, both at home and elsewhere. To maintain comfort and retain value for your favourite shoes.\u003C\u002Fp>\n","10","2020-06-29 07:02:00",{"id":81,"fullpath":82,"filename":83,"type":26,"mimeType":37,"metadata":84},217,"\u002Fassets\u002FProjekte\u002Floud\u002FBAMA\u002FBAMA-New-Markenidentitaet-Corporatedesign-Frau-sitzt.jpg","BAMA-New-Markenidentitaet-Corporatedesign-Frau-sitzt.jpg",{"alt":85},"Eine Frau in weißer, eleganter Kleidung sitzt auf einem schwarzen Designerstuhl.",{"en":87,"de":88},"\u002Fen\u002Fproject\u002Floud\u002Fbama---dusted-cleaned-polished","\u002Fprojekt\u002Floud\u002Fbama-entstaubt-geputzt-poliert",{"id":90,"type":51,"subtype":51,"key":91,"class":53,"data":92},362,"Heubeck",{"title":93,"teaser":94,"description":95,"customer":58,"industry":58,"result":58,"solutionApproach":58,"customerProblem":58,"fullLayout":59,"sorting":96,"projectDate":97,"mainImage":98,"listingImage":58,"images":40,"videos":58,"projects":58,"quotes":58,"categories":58,"taggings":58,"textimage":58,"ctaimages":40,"link":58,"structuredDataJson":58,"PublicUrlsByLocale":102},"Heubeck - the mission statement as the driving force behind organizational transformation","How vision, purpose, and cultural values turn employees into engaged ambassadors – and into a driving force for a successful corporate future.","\u003Cp style=\"line-height:1.38;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;\">\u003Cspan style=\"color: rgb(29, 28, 29); background-color: transparent;\">The specialists in occupational pension systems had recognized that their company needed to evolve in order to respond more effectively to rapidly changing market dynamics (#VUCA #BANI). They approached us with the desire to strengthen their identity and culture, and expressed the need for a new corporate mission statement.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height:1.38;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;\">\u003Cspan style=\"color: rgb(29, 28, 29); background-color: transparent;\">In intensive preliminary discussions, we jointly defined the assignment: to create a vision that would set the framework for orientation, identification, and employee actions, while serving as a cultural foundation. At the same time, the vision should support the company’s strategic direction and, as a welcome side effect, increase its attractiveness to potential applicants. Based on this briefing, we developed a multi-stage process built around three core elements: Vision (strategic corporate goal), Purpose (corporate raison d’être), and Corporate Values (behavioral compass). The process consisted of two main phases – the development of a holistic guiding framework and its subsequent implementation in sub-stages.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height:1.38;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;\">\u003Cspan style=\"color: rgb(29, 28, 29); background-color: transparent;\">Our aim: to create a holistic guiding framework that inspires and guides the future, and motivates the team to actively participate over the long term. A vision can only have an impact if it resonates with employees and is embraced and lived by everyone. Our to-do list was long – and we were highly motivated to get cracking.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height:1.38;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;\">\u003C\u002Fp>\u003Cp style=\"line-height:1.38;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;\">\u003Cspan style=\"color: rgb(29, 28, 29); background-color: transparent;\">The development phase began with an assessment of the current state through in-depth interviews with senior management. As a neutral party, we gained honest insights into the company. In projects like this, trust is a valuable asset – and a prerequisite for excellent results. That’s why confidentiality and careful handling of these insights are essential.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height:1.38;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;\">\u003C\u002Fp>\u003Cp style=\"line-height:1.38;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;\">\u003Cspan style=\"color: rgb(29, 28, 29); background-color: transparent;\">We applied the same approach when conducting an online employee survey to capture the current mood across the workforce. In the analysis phase, it’s just as important to identify what’s already strong and distinctive in the company culture as it is to uncover weaknesses or areas for change. This ensures that the new vision is built on a solid foundation rather than attempting to redefine everything from scratch.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height:1.38;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;\">\u003C\u002Fp>\u003Cp style=\"line-height:1.38;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;\">\u003C\u002Fp>\u003Cp style=\"line-height:1.38;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;\">\u003C\u002Fp>\u003Cp style=\"line-height:1.38;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;\">\u003C\u002Fp>\u003Cp style=\"line-height:1.38;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;\">\u003C\u002Fp>\u003Cp style=\"line-height:1.38;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;\">\u003C\u002Fp>\u003Cp style=\"line-height:1.38;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;\">\u003C\u002Fp>\u003Cp style=\"line-height:1.38;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;\">\u003Cspan style=\"color: rgb(29, 28, 29); background-color: transparent;\">The new mission statement was unveiled to the entire team during the summer party – the perfect setting to present the new strategic and cultural direction. All employees were actively involved, divided into mixed groups to explore and discuss the values and their impact in the three dimensions.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height:1.38;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;\">\u003C\u002Fp>\u003Cp style=\"line-height:1.38;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;\">\u003Cspan style=\"color: rgb(29, 28, 29); background-color: transparent;\">Each group then assembled “puzzle pieces” so that, by the end of the presentation, a 10-meter-wide and 2-meter-high illustrated image of the vision, purpose, and detailed values had emerged as a collaborative work.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height:1.38;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;\">\u003C\u002Fp>\u003Cp style=\"line-height:1.38;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;\">\u003Cspan style=\"color: rgb(29, 28, 29); background-color: transparent;\">The result was a striking Culture Wall that drew curious onlookers and sparked discussion – a manifestation of Heubeck’s new identity, culture, and positive future. Magical.\u003C\u002Fspan>\u003C\u002Fp>","02","2023-07-19 07:02:00",{"id":99,"fullpath":100,"filename":101,"type":26,"mimeType":37},420,"\u002Fassets\u002F_default_upload_bucket\u002FHeuback-Case-Header_1.jpg","Heuback-Case-Header_1.jpg",{"en":103,"de":104},"\u002Fen\u002Fproject\u002Fdeep\u002Fheubeck---the-mission-statement-as-the-driving-force-behind-organizational-transformation","\u002Fprojekt\u002Fdeep\u002Fheubeck-das-leitbild-als-zugpferd-der-organisationstransformation","It’s About Impact",[107,109],{"key":19,"locationHighlightBoxHeadlineList1Entry":108},"Markenidentität",{"key":42,"locationHighlightBoxHeadlineList1Entry":110},"Unternehmensleitbild",[112,114],{"key":19,"locationHighlightBoxHeadlineList2Entry":113},"Unternehmenskultur",{"key":42,"locationHighlightBoxHeadlineList2Entry":115},"Produktinnovation",[117,119],{"key":19,"locationHighlightBoxHeadlineList3Entry":118},"Employer Branding & Employee Bonding",{"key":42,"locationHighlightBoxHeadlineList3Entry":120},"Co-Creation Coaching","brick-d120-defaultarea-k2",{"key":123,"type":124,"items":125},"3","contact-form",{"MailDoc":126,"uid":130,"brickStyles":40},{"id":127,"type":128,"subtype":129},10,"document","email","brick-d120-defaultarea-k3"]