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innovative capability\u003C\u002Fp>",[115],{"key":18,"type":106,"hidden":51,"uid":116,"brickStyles":39,"fontSize":108,"textareaWithHeadlineText":117},"brick-d99-defaultarea-5-sectionareacol3-k1","\u003Ch5>CO-CREATE!\u003C\u002Fh5>\u003Cp>Keynote speech \u002F  Co-Creation Academy (online) \u002F Co-Creation team workshop \u002F Co-Creation coaching \u002F Co-creation offsite \u002F Co-Creation hackathon \u002F Co-Creation festival\u003C\u002Fp>\u003Cp>\u003C\u002Fp>","brick-d99-defaultarea-k5","#brick-d99-defaultarea-k5 {\n    margin-top: -150px !important;\n}\n\n@media (max-width: 991.98px) {\n    #brick-d99-defaultarea-k5 {\n            margin-top: -100px !important;\n    }\n}",{"key":121,"type":44,"items":122},"6",{"backgroundType":46,"columnCount":18,"containerType":47,"elementAnchor":39,"sectionAreaCol1":123,"uid":132,"brickStyles":133},[124],{"key":43,"type":25,"hidden":51,"uid":125,"brickStyles":126,"imageImage":127},"brick-d99-defaultarea-6-sectionareacol1-k2","@media 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- Loud today. Strong tomorrow.","#TradeShow #EventMarketing\nHow we made the state of Saxony the loudest voice for the future at Germany’s largest Child and Youth Welfare Congress.","\u003Cp>The Saxon State Ministry for Social Affairs, Health and Social Cohesion faced a special challenge. As the host state of the 2025 German Child and Youth Welfare Congress, Saxony needed to make an impression with its central exhibition space and bring 1,200 square meters to life. Nearly 90 organizations and projects needed a stage. The whole Experience had to stand out from dull trade fair booths of recent years.\u003C\u002Fp>\u003Cp>\u003C\u002Fp>\u003Cp>The assignment was as big as the responsibility: concept and development of the central booth, creative vision, communication materials, merchandise, coordination of all of the co-creators, and stage management for three days of full-on programming. On top of that, we also took on a 400-square-meter hackathon area. The biggest trade fair stand we ever worked on – and we were fired up.\u003C\u002Fp>\u003Cp>\u003C\u002Fp>\u003Cp>“HEUTE LAUT. MORGEN STARK” (loud today, strong tomorrow) – our message summed up child and youth welfare for what it truly is: a reason to be confident in the future of Saxony. It’s a direct address to politics, a clear stance with no compromises. All of that with a design no one would have expected from the state. We co-creatively involved Saxony’s network of organizations and projects in the development of this message.\u003C\u002Fp>",null,"02","2025-05-14 07:02:00",{"id":157,"fullpath":158,"filename":159,"type":25,"mimeType":160},441,"\u002Fassets\u002F_default_upload_bucket\u002FDJHT-Dokumentation-255.jpg","DJHT-Dokumentation-255.jpg","image\u002Fjpeg",{"en":162,"de":163},"\u002Fen\u002Fproject\u002Floud\u002Fsms---loud-today-strong-tomorrow","\u002Fprojekt\u002Floud\u002Fsms-heute-laut-morgen-stark",{"id":165,"type":146,"subtype":146,"key":166,"class":148,"data":167},63,"Linkedin",{"title":168,"teaser":169,"description":170,"customer":153,"industry":153,"result":153,"solutionApproach":153,"customerProblem":153,"fullLayout":51,"sorting":171,"projectDate":172,"mainImage":173,"listingImage":153,"images":39,"videos":153,"projects":153,"quotes":39,"categories":153,"taggings":153,"textimage":153,"ctaimages":177,"link":178,"structuredDataJson":153,"PublicUrlsByLocale":179},"LinkedIn – Be the change. Make the change.","A jobs platform goes deep with positivity and urban art.","\u003Cp>Change is the only constant, it never stops.\u003Cbr \u002F>\nLinkedIn wants to actively shape change with its platform, and shapes the narrative with its #ChangeMaker campaign surrounding topics such as gender equality, diversity, mental health, sustainability, inclusion and new paths for maternity careers.\u003C\u002Fp>\n\n\u003Cp>In our second home, Berlin, we brought the urban art spirit into the campaign through special implementation of Out-of-Home marketing. This is our playground.\u003C\u002Fp>\n\n\u003Chr \u002F>\n\u003Cp>We staged the word 'CHANGE' in a big way in the Sony Center. The large letters placed unpainted, with each letter assigned to a specific #Changemaker theme. We then curated various artists, allocating the artists one giant letter each, to be designed and painted, live. The action created several eye-catchers and brought awareness to the campaign's key issues and messaging. This enabled us to creatively engage, and on a grander scale, nudge society towards a culture of change. Now it’s time to keep on going!\u003C\u002Fp>\n","07","2022-03-08 08:02:00",{"id":174,"fullpath":175,"filename":176,"type":25,"mimeType":131},206,"\u002Fassets\u002FProjekte\u002Floud\u002FLinkedin-Changemaker\u002FLinkedin-Out-of-Home-Marketing-Changemaker-Kampagne-Kuenstler.gif","Linkedin-Out-of-Home-Marketing-Changemaker-Kampagne-Kuenstler.gif","\u002Fassets\u002FImages\u002Fdummy-120x60-Buoy.jpg,\u002FImages\u002Fdummy-120x240-Minifigs1.jpg","www.test.de",{"en":180,"de":181},"\u002Fen\u002Fproject\u002Floud\u002Flinkedin-be-the-change-make-the-change","\u002Fprojekt\u002Floud\u002Flinkedin-be-the-change-make-the-change",{"id":183,"type":146,"subtype":146,"key":184,"class":148,"data":185},266,"GMD",{"title":186,"teaser":187,"description":188,"customer":153,"industry":153,"result":153,"solutionApproach":153,"customerProblem":153,"fullLayout":4,"sorting":171,"projectDate":189,"mainImage":190,"listingImage":153,"images":39,"videos":153,"projects":153,"quotes":39,"categories":153,"taggings":153,"textimage":153,"ctaimages":39,"link":153,"structuredDataJson":153,"PublicUrlsByLocale":194},"Transparent Factory Dresden - Social Media in the Fast Lane","With #HomeofID we tear through the Insta-algorithm with GMD, ID.3 and engagement for more conversion. ","\u003Cp>Since 2021, we have been managing their Insta channel @vwmanufaktur_de, and have a dedicated direct line to the other side of the Elbe. We practically got a desk at the Gläserne Manufaktur Dresden, the manufacturing site of the ID.3. It’s content and community management all day long.\u003Cbr \u002F>\nLet us begin at the beginning. The team at the VW production site required input and support for their Instagram channel. That’s where we came in.\u003Cbr \u002F>\nWe were quickly able to see the potential of the channel for the EV manufacturer. Adapted to the brand, vision and target groups of the Transparent Factory, we developed an Instagram strategy to properly push and elevate the channel and accompanying site. The #HomeofID, GMD's nickname, is virtually evolving into the #HomeofEngagement.\u003C\u002Fp>\n\n\u003Chr \u002F>\n\u003Cp>The content strategy: create user-centred added value through content, thus sustainably establish and build a community which also visits GMD in Dresden. From followers to visitors.\u003C\u002Fp>\n\n\u003Cp>Insta-support is like driving an electric car, it just pushes you into the seat. Editorial planning, meetings, consistent content, there is something going on every day.\u003C\u002Fp>\n\n\u003Chr \u002F>\n\u003Cp>We all know the Insta-algorithm constantly needs fuel for its fire. It goes without saying that we also took upon content creation, as in images, videos and text. We weren’t just present at events, but even in everyday situations, so that we may capture them on camera. As a treat for the corporate image pool, we even implemented professional photo shoots.\u003C\u002Fp>\n\n\u003Chr \u002F>\n\u003Cp>To emphasise the “social” in social media, active community management was essential for us. After all, comments and DMs require responses, right? Our intent was to make waves in the eMobility Insta-Bubble. That's why we regularly sat at "work" with only our phones in our hands and went wild on other channels. Was it worth it, you ask? The GMD weekly reports speak for themselves, cause stats are through the roof. Our faces hurt from smiling.\u003Cbr \u002F>\nConclusion: In the first year of support, things really took off, with an increase in impressions at 171 %, fan growth at 579%, profile website clicks 228%, and DM increase at 515%. We likey! VW likey too!\u003Cbr \u002F>\nNow double click and save this post for… Oh no wait, that was the other app.\u003C\u002Fp>\n","2021-09-01 07:02:00",{"id":191,"fullpath":192,"filename":193,"type":25,"mimeType":160},322,"\u002Fassets\u002FProjekte\u002Floud\u002FGMD\u002Fglaeserne-manufaktur-dresden-social-media-id3.jpg","glaeserne-manufaktur-dresden-social-media-id3.jpg",{"en":195,"de":196},"\u002Fen\u002Fproject\u002Floud\u002Ftransparent-factory-dresden---social-media-in-the-fast-lane","\u002Fprojekt\u002Floud\u002Fglaeserne-manufaktur-dresden-social-media-auf-der-uberholspur","brick-d99-defaultarea-k7",{"key":199,"type":136,"items":200},"8",{"elementAnchor":39,"headline":39,"headlineStyle":56,"headlineWeight":57,"projetThreeRowTeaserBackground":201,"projetThreeRowTeaserProject1":205,"projetThreeRowTeaserProject2":221,"projetThreeRowTeaserProject3":239,"uid":255,"brickStyles":256},{"id":202,"fullpath":203,"filename":204,"type":25,"mimeType":26},653,"\u002Fassets\u002FUnterseiten-Assets\u002FBackground-Banner\u002FTape-Black-transparent-Co-Creation.png","Tape-Black-transparent-Co-Creation.png",{"id":206,"type":146,"subtype":146,"key":207,"class":148,"data":208},495,"Radeberger SMS",{"title":209,"teaser":210,"description":211,"customer":153,"industry":153,"result":153,"solutionApproach":153,"customerProblem":153,"fullLayout":4,"sorting":212,"projectDate":213,"mainImage":214,"listingImage":153,"images":39,"videos":153,"projects":153,"quotes":153,"categories":153,"taggings":153,"textimage":153,"ctaimages":39,"link":153,"structuredDataJson":153,"PublicUrlsByLocale":218},"Radeberger – Booty Base: Traditional pilsner meets underground techno","How did we credibly introduce a traditional beer brand to the techno scene? With a bus that DJs were already lining up in front of at six in the morning.","\u003Cp>Radeberger at a techno festival. At first glance, it sounds like a tuxedo on the dance floor. The traditional beer brand wanted to implement an authentic brand activation for the first time at the SonneMondSterne Festival, one of the largest electronic music festivals in Europe. No beer sponsorship, no logo graveyard. Instead, a place with appeal. The 18-35 age group immediately punishes inauthentic brand behavior.\u003C\u002Fp>\u003Cp>\u003C\u002Fp>\u003Cp>Zero experience with SMS, a budget that favours creative solutions over mass appeal, and a target audience that won't be pushed around. Working co-creatively with service providers, we developed "Booty Base" – a black and gold festival activation that brings together premium appeal and underground credibility over four days.\u003C\u002Fp>","01","2025-08-08 07:02:00",{"id":215,"fullpath":216,"filename":217,"type":25,"mimeType":26},798,"\u002Fassets\u002FProjekte\u002Floud\u002FRadeberger%20SMS\u002FSMS-Radeberger-F-Tag2-8.png","SMS-Radeberger-F-Tag2-8.png",{"en":219,"de":220},"\u002Fen\u002Fproject\u002Floud\u002Fradeberger-booty-base-traditional-pilsner-meets-underground-techno","\u002Fprojekt\u002Floud\u002Fradeberger-booty-base-traditionspils-trifft-underground-techno",{"id":222,"type":146,"subtype":146,"key":223,"class":148,"data":224},98,"Technisat",{"title":225,"teaser":226,"description":227,"customer":153,"industry":153,"result":153,"solutionApproach":153,"customerProblem":153,"fullLayout":51,"sorting":228,"projectDate":229,"mainImage":230,"listingImage":153,"images":39,"videos":153,"projects":153,"quotes":39,"categories":153,"taggings":153,"textimage":153,"ctaimages":39,"link":153,"structuredDataJson":153,"PublicUrlsByLocale":236},"TechniSat - Musketeer training for tekkies","One for all. All for innovation. We gave the process of developing user-centred product innovations a new polish. ","\u003Cp>TechniSat was in the process of a brand relaunch when we came on board and our job was to rethink product innovation processes in order to develop user-centric consumer electronics. On top of that, we were tasked to uncover potential of various teams from different locations, to better work towards future product development. Time for new synapses.\u003C\u002Fp>\n\n\u003Chr \u002F>\n\u003Cp>At the beginning, it was important for us to create a sense of togetherness and to break down silos. The first workshop was therefore playful yet analytical. In addition to the impulse topic of target groups, the focus was on teams’ development. Our creed: Bring everyone together at eye level, as individuals and infuse it with a lot of fun. As the saying goes, co-creation should be fun, and that also goes for a group of over 30 people.\u003C\u002Fp>\n","06","2024-07-10 07:02:00",{"id":231,"fullpath":232,"filename":233,"type":25,"mimeType":131,"metadata":234},237,"\u002Fassets\u002FProjekte\u002Fdeep\u002Ftechnisat\u002FTechnisat-Produktinnovation-Illustration-Entwicklung-Produktinnovation.gif","Technisat-Produktinnovation-Illustration-Entwicklung-Produktinnovation.gif",{"alt":235},"Eine Illustration eines Roboters, der an einem Radio herumschraubt und ein überraschter Mensch als Animation.",{"en":237,"de":238},"\u002Fen\u002Fproject\u002Fdeep\u002Ftechnisat---musketeer-training-for-tekkies","\u002Fprojekt\u002Fdeep\u002Ftechnisat-musketier-ausbildung-fuer-tekkies",{"id":240,"type":146,"subtype":146,"key":241,"class":148,"data":242},517,"Salomon FoodWorld Corporate Design",{"title":243,"teaser":244,"description":245,"customer":153,"industry":153,"result":153,"solutionApproach":153,"customerProblem":153,"fullLayout":51,"sorting":212,"projectDate":246,"mainImage":247,"listingImage":153,"images":251,"videos":153,"projects":153,"quotes":153,"categories":153,"taggings":153,"textimage":153,"ctaimages":39,"link":153,"structuredDataJson":153,"PublicUrlsByLocale":252},"Salomon FoodWorld – A mainstay in the foodservice industry","#brandidentity #corporatedesign The pioneer in the foodservice industry is getting a corporate design that reflects its innovative spirit. Featuring a fixed star as a symbol of guidance and pioneering spirit.","\u003Cp>\u003Cspan style=\"color: rgb(29, 28, 29); background-color: transparent;\">SALOMON FoodWorld is the market leader in foodservice. As a trendsetter in the food industry, the company faced the challenge of visually embodying this pioneering role. The existing brand identity was no longer keeping pace. Added to this was the complexity: different markets, two sub-brands and an enormous range of products, from finger food to vegan alternatives. Our mission was the holistic development of the brand identity and corporate design. Revolution rather than evolution. A system that blends reliability with innovative strength, remains flexible enough to grow alongside the next food trends, and does not lose its character in the process.\u003C\u002Fspan>\u003C\u002Fp>","2025-10-23 07:02:00",{"id":248,"fullpath":249,"filename":250,"type":25,"mimeType":26},884,"\u002Fassets\u002F_default_upload_bucket\u002FSALOMON-FoodWorld-Fixstern.png","SALOMON-FoodWorld-Fixstern.png","\u002Fassets\u002F_default_upload_bucket\u002FSFW-Guideline-Logovarianten.png",{"en":253,"de":254},"\u002Fen\u002Fproject\u002Floud\u002Fsalomon-foodworld-a-mainstay-in-the-foodservice-industry","\u002Fprojekt\u002Floud\u002Fsalomon-foodworld-der-fixstern-im-foodservice","brick-d99-defaultarea-k8","#brick-d99-defaultarea-k8 {\n    margin-top: -400px !important;\n}\n\n@media (max-width: 991.98px) {\n    #brick-d99-defaultarea-k8 {\n            margin-top: -70px !important;\n    }\n}",{"key":258,"type":259,"items":260},"9","contact-form",{"elementAnchor":39,"MailDoc":261,"uid":262,"brickStyles":263},{"id":153,"type":153,"subtype":153},"brick-d99-defaultarea-k9","#brick-d99-defaultarea-k9 {\n    margin-top: -300px !important;\n}\n\n@media (max-width: 991.98px) {\n    #brick-d99-defaultarea-k9 {\n            margin-top: -50px !important;\n    }\n}",{"key":265,"type":266,"items":267},"10","image-wall",{"elementAnchor":39,"headline":268,"imageWallCTA":269,"imageWallImg1":270,"imageWallImg2":274,"imageWallImg3":278,"imageWallImg4":282,"uid":286,"brickStyles":287},"sAy heLlo!",{"path":39,"parameters":39,"anchor":39,"accesskey":39,"rel":39,"tabindex":39,"target":39,"class":39},{"id":271,"fullpath":272,"filename":273,"type":25,"mimeType":160},612,"\u002Fassets\u002FUnterseiten-Assets\u002FImage%20Wall\u002FCROMATICS-Team-Agentur.jpg","CROMATICS-Team-Agentur.jpg",{"id":275,"fullpath":276,"filename":277,"type":25,"mimeType":160},611,"\u002Fassets\u002FUnterseiten-Assets\u002FImage%20Wall\u002FCROMATICS-Team-Andreas.jpg","CROMATICS-Team-Andreas.jpg",{"id":279,"fullpath":280,"filename":281,"type":25,"mimeType":160},610,"\u002Fassets\u002FUnterseiten-Assets\u002FImage%20Wall\u002FCROMATICS-Team-Gemeinschaft.jpg","CROMATICS-Team-Gemeinschaft.jpg",{"id":283,"fullpath":284,"filename":285,"type":25,"mimeType":160},609,"\u002Fassets\u002FUnterseiten-Assets\u002FImage%20Wall\u002FCROMATICS-Team-Co-Kreation.jpg","CROMATICS-Team-Co-Kreation.jpg","brick-d99-defaultarea-k10","#brick-d99-defaultarea-k10 {\n    margin-top: -300px !important;\n}\n\n@media (max-width: 991.98px) {\n    #brick-d99-defaultarea-k10 {\n            margin-top: -50px !important;\n    }\n}"]